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Magicpin records 15x order growth on ONDC network in 15 months, crosses 1.5 lakh daily orders

Economic Times

Economic Times · 9m ago

Magicpin records 15x order growth on ONDC network in 15 months, crosses 1.5 lakh daily orders

- magicpin has achieved a 15 times growth in daily orders for food and logistics services on the government-backed ONDC platform. - They started with 22,000 restaurant partners and scaled it up to 70,000 partners on ONDC. - magicpin witnessed a rapid increase in daily orders, from 100 to 10,000 in just four weeks. - The company has achieved double-digit market share in major cities, with over 10% market share in cities like Delhi and Bengaluru. - 90% of food orders from prominent buyer apps like Paytm, Tata Neu, and Ola are now fulfilled by magicpin. - magicpin has invested Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens on ONDC, providing incentives such as zero commission, zero fees, discounts, and free home delivery for customers.

Related News

Kiko Live crosses one lakh kirana orders on ONDC network

Economic Times

Economic Times · 1y ago

Kiko Live crosses one lakh kirana orders on ONDC network

Kiko Live, a SaaS solution for neighborhood stores, announced that it has processed over 100,000 orders on the ONDC network since December last year. The company has helped kirana stores, small neighborhood retailers, digitize their businesses and witnessed significant growth, with approximately 2,500 orders per day. Kiko Live aims to assist retailers in processing over 1.5 million monthly orders on the ONDC network by the end of FY25. The platform has addressed challenges of inventory fill rates, achieving a 99% order fill rate and a repeat buying rate exceeding 30%.

Magicpin becomes largest food delivery seller app on ONDC

Entrackr

Entrackr · 9m ago

Magicpin becomes largest food delivery seller app on ONDC

Magicpin on Tuesday said that it has emerged as the largest food delivery seller on the Open Network for Digital Commerce (ONDC), processing nearly 150,000 daily food and logistics orders. Since joining ONDC in March 2023, Magicpin claims to have expanded its restaurant partnerships from 22,000 to 70,000 by September 2024. Within just four weeks of its ONDC launch, Magicpin scaled from 100 to 10,000 orders in May 2023, reaching 150,000 orders this year. The platform’s growth is driven by its SaaS offering, which powers the front-end of other buyer apps, and its hyperlocal delivery service, Velocity, launched earlier this year. Magicpin’s Delivery as a Service (DaaS) is now used by brands like KFC, Burger King, and IGP gifting. Recently, Magicpin announced an investment of Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens onto ONDC. This investment also funds onboarding incentives, such as zero commission, no onboarding fees, discounts, and free delivery for customers of newly partnered restaurants. Magicpin is also a local savings platform, serving over 10 million users who earn rewards on annual spending exceeding $3 billion across 275,000 retailers and over 3,000 brands in categories such as fashion, food, electronics, grocery, and more.

Magicpin food delivery order doubles to 10 lakh on ONDC during World Cup

Economic Times

Economic Times · 1y ago

Magicpin food delivery order doubles to 10 lakh on ONDC during World Cup

Food delivery orders on hyperlocal startup magicpin doubled to 10 lakh during the cricket World Cup matches on the government-backed Open Network for Digital Commerce (ONDC) network. Magicpin delivered 35,000 food orders during the India versus Pakistan match and peaked at 50,000 orders on a single day during the India versus Australia match. The company had offered discounts worth Rs 50-100 crore to cricket fans on food delivery and other categories during the World Cup. Magicpin's food delivery business is witnessing 2 times growth month-on-month.

ONDC Clocks Record 89 Lakh Transactions In May

Inc42 · 1y ago

ONDC Clocks Record 89 Lakh Transactions In May

The ONDC network recorded a new peak in retail transactions with 50 Lakh orders in May 2024. The ride-hailing segment also experienced growth with 38 Lakh trips in May. The ONDC network currently has 5.35 Lakh sellers in 1,200 cities.

ONDC’s one-year journey touching the 50-million transactions mark

Economic Times

Economic Times · 1y ago

ONDC’s one-year journey touching the 50-million transactions mark

The government-backed Open Network for Digital Commerce (ONDC) has facilitated over 49.79 million transactions since its launch in January last year. While ride-hailing apps like Namma Yatri dominate with over 50% of monthly orders, the food and beverage category is rapidly growing. Major brands and platforms like Wow Momo, McDonald's, and Domino's Pizza have joined ONDC. The network has seen an increase in order volumes, with food and beverage accounting for 9.55% of monthly orders. The network has grown from 8,500 to over 3.8 lakh sellers and from 24 to 81 participants.

Magicpin’s logistics arm MagicFleet crosses 1 million monthly deliveries

Entrackr

Entrackr · 28d ago

Magicpin’s logistics arm MagicFleet crosses 1 million monthly deliveries

MagicFleet, the logistics vertical of Magicpin, has crossed one million monthly deliveries and aims to double that to two million by the end of FY26. Launched in September 2024, the AI-powered platform claims to have onboarded over 100,000 riders and is currently operational in seven major metros—Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Kolkata, and Mumbai. Built to support micro and small logistics entrepreneurs, MagicFleet offers them a tech-enabled stack and consistent delivery demand through ONDC and Magicpin. It features AI-driven tools for smart rider allocation, real-time fleet tracking, surge pricing, RTO and CoD support, and full operational visibility. The platform provides riders with competitive base pay, bonuses, and daily payouts within 24 working hours, helping them earn better and grow their businesses faster. “We are already among the top three food delivery players in the country, and building logistics capabilities is a natural progression to drive more business to our merchant partners. MagicFleet was launched less than a year ago and has already onboarded 1 lakh riders, delivering 1.4 million orders monthly across India’s top cities,” said Anshoo Sharma, CEO and founder of Magicpin. MagicFleet is designed as a SaaS logistics layer for MSMEs and gig entrepreneurs, enabling fleets of any size to plug into food and grocery delivery demand and scale efficiently.

Magicpin plans to deliver 100,000 orders daily

Economic Times

Economic Times · 1y ago

Magicpin plans to deliver 100,000 orders daily

Offline fashion discovery and savings platform Magicpin aims to ramp up its daily delivery capacity to 100,000 orders with its new tech solution called Velocity. By partnering with various third-party logistics (3PL) providers like Shadowfax, Dunzo, and Ola, Magicpin is able to consolidate all 3PL services under one platform. Velocity offers features such as on-time performance, hyperlocal deliveries within 30 minutes, real-time order tracking, and customer feedback tools. Currently serving over 20 merchants, including popular brands like KFC and Burger King, Magicpin is delivering around 5,000 orders per day.

MagicPin holds the fort for hyperlocal space; ONDC next frontier

Entrackr

Entrackr · 2y ago

MagicPin holds the fort for hyperlocal space; ONDC next frontier

MagicPin is championing the ONDC space like no other. The Gurugram-based startup has emerged as the biggest seller on the UPI-equivalent for e-commerce with over 30,000 orders a day. And most likely this number will continue to shoot up as the ecommerce network adoption grows.

ONDC introduces bonuses of up to Rs 35 lakh per week for buyer-side apps ahead of festive season

Money Control

Money Control · 1y ago

ONDC introduces bonuses of up to Rs 35 lakh per week for buyer-side apps ahead of festive season

Ahead of the festive season sales, Open Network for Digital Commerce (ONDC) has introduced bonuses of up to Rs 35 lakh per week for buyer-side platforms that can achieve specific order volume milestones. The scheme is graded, starting from Rs 5 lakh for 50,000 orders per week. Additionally, ONDC has increased the maximum number of discounts available to consumers from 2 to 5 per week. The government-backed network aims to reduce the dominance of major e-commerce platforms and hopes to reach 900 million buyers and 1.2 million sellers in the next two years.

Magicpin Ventures Into Logistics Aggregation Space, Eyes 1 Lakh Daily Orders

Inc42 · 1y ago

Magicpin Ventures Into Logistics Aggregation Space, Eyes 1 Lakh Daily Orders

Hyperlocal delivery startup Magicpin has ventured into the logistics aggregation sector with its new platform, Velocity. Designed to address challenges posed by the fragmented nature of the logistics market, Velocity offers aggregation services for third-party logistics providers including Shadowfax, Dunzo, and Ola. With a current average of 5,000 orders per day, Magicpin plans to scale this up to over 100,000 daily orders. Velocity provides hyperlocal deliveries, live workforce tracking, real-time order updates, and customer feedback mechanisms. The platform is available for integration by businesses of all sizes.

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