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Magicpin becomes largest food delivery seller app on ONDC

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Magicpin on Tuesday said that it has emerged as the largest food delivery seller on the Open Network for Digital Commerce (ONDC), processing nearly 150,000 daily food and logistics orders. Since joining ONDC in March 2023, Magicpin claims to have expanded its restaurant partnerships from 22,000 to 70,000 by September 2024. Within just four weeks of its ONDC launch, Magicpin scaled from 100 to 10,000 orders in May 2023, reaching 150,000 orders this year. The platform’s growth is driven by its SaaS offering, which powers the front-end of other buyer apps, and its hyperlocal delivery service, Velocity, launched earlier this year. Magicpin’s Delivery as a Service (DaaS) is now used by brands like KFC, Burger King, and IGP gifting. Recently, Magicpin announced an investment of Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens onto ONDC. This investment also funds onboarding incentives, such as zero commission, no onboarding fees, discounts, and free delivery for customers of newly partnered restaurants. Magicpin is also a local savings platform, serving over 10 million users who earn rewards on annual spending exceeding $3 billion across 275,000 retailers and over 3,000 brands in categories such as fashion, food, electronics, grocery, and more.