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Kids personal care brand Tuco Intelligent raises $2 Mn in seed round

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Tuco Intelligent, a kids’ personal care brand, has raised $2 million in its seed round led by Fireside Ventures and Whiteboard Capital. The round also saw the participation of the Ashish Goenka-led Suashish Group and angel investors such as Vijay Nehra, and Arjun Purkayastha, and early backers of brands like Mamaearth, Sugar, Pilgrim, Whole Truth, and Mokobara. Founded by Aishvarya Murali in 2023, Tuco Intelligent offers a range of natural and sustainable personal care products only for kids. The range includes soaps, lotions, creams, makeup and deodorants. All products claim to be packaged in 100% landfill and ocean-reclaimed plastic to create a greener planet for children. Tuco targets the unique personal care needs of kids aged 4-12, a demographic with growing needs at every stage. Tuco Intelligent skin products are available on the website and marketplaces like Amazon, Flipkart, Myntra, Nykaa, and Firstcry. Fireside Ventures, which has invested in brands like Mamaearth, boAt Lifestyle, Yogabar, and The Sleep Company, is known for backing high-growth consumer brands. Whiteboard Capital’s portfolio includes innovative companies such as Atomberg, Cred, Jupiter, and Daily Ninja.