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Kids personal care brand Tuco Intelligent raises $2 Mn in seed round

EntrackrEntrackr · 9m ago
Kids personal care brand Tuco Intelligent raises $2 Mn in seed round
Medial

Tuco Intelligent, a kids’ personal care brand, has raised $2 million in its seed round led by Fireside Ventures and Whiteboard Capital. The round also saw the participation of the Ashish Goenka-led Suashish Group and angel investors such as Vijay Nehra, and Arjun Purkayastha, and early backers of brands like Mamaearth, Sugar, Pilgrim, Whole Truth, and Mokobara. Founded by Aishvarya Murali in 2023, Tuco Intelligent offers a range of natural and sustainable personal care products only for kids. The range includes soaps, lotions, creams, makeup and deodorants. All products claim to be packaged in 100% landfill and ocean-reclaimed plastic to create a greener planet for children. Tuco targets the unique personal care needs of kids aged 4-12, a demographic with growing needs at every stage. Tuco Intelligent skin products are available on the website and marketplaces like Amazon, Flipkart, Myntra, Nykaa, and Firstcry. Fireside Ventures, which has invested in brands like Mamaearth, boAt Lifestyle, Yogabar, and The Sleep Company, is known for backing high-growth consumer brands. Whiteboard Capital’s portfolio includes innovative companies such as Atomberg, Cred, Jupiter, and Daily Ninja.

Related News

Beco raises $10 Mn in pre-Series B round led by Tanglin

EntrackrEntrackr · 11m ago
Beco raises $10 Mn in pre-Series B round led by Tanglin
Medial

Beco, a homegrown eco-friendly home, kitchen and personal care brand, has raised $10 million in its pre-Series B round led by Tanglin Venture Partners. The round also saw participation from Titan Capital Winners Fund, Manish Choksi, promoter of Asian paints, existing investor Rukam Capital and Synergy Capital. Earlier in December 2022, the Mumbai-based company had raised $3 million in its Series A round led by Rukam Capital and others. Entrackr had exclusively reported the Series A round in August 2022. The proceeds will be used towards innovation and expanding production capacity; developing a strong offline sales infrastructure in key geographies, and lastly, towards brand building and enhancing brand awareness. Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco claims to be a pure eco-friendly and zero-plastic company which offers a wide range of products for home & kitchen and personal care. Its offerings include tissues, towel rolls and toiletries among others. Beco claims to have achieved an exponential 3x growth in the last year. It has a presence in 10,000 retail stores, with order values matching or exceeding those of legacy brands. In just five years, Beco has established a strong foothold in e-commerce and quick commerce platforms such as Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready. It is available in general trade across 20 cities and has entered modern trade, with plans to expand to other major players by the end of this quarter.

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