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D2C brand Basil raises $2 Mn in pre-Series A led by Prime Venture Partners

EntrackrEntrackr · 15h ago
D2C brand Basil raises $2 Mn in pre-Series A led by Prime Venture Partners
Medial

Online multi-category kids essentials platform Basil has raised $2 million in a pre-Series A funding round led by Prime Venture Partners. Existing investors Appreciate Capital and IIMA Ventures also participated in the round. The new round comes after a gap of two years when Basil had raised Rs 3.6 crore in a seed funding round co-led by IIMA Ventures and Appreciate Capital in February 2024. The funds will be used to expand into new categories such as bags and water bottles, strengthen its supply chain, and hire across leadership and product teams. The brand is targeting Rs 100 crore in ARR by FY27. Founded in 2024 by Harini Rajagopalan and Mahesh Muraleedharan, Basil operates an online multi-category kids essentials platform. It started with bento lunch boxes and insulated food jars and has grown to serve over 1.5 lakh families across more than 20,000 pincodes in India. The firm currently reports an ARR of Rs 36 crore, a 5x growth within two years of launch. Basil follows an asset-light model with manufacturing partners across India, China and Southeast Asia. It also operates an in-house Consumer Lab that drives product design based on parent feedback and holds multiple industrial design patents.

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Shark Tank India-backed Koparo raises $1.7 Mn

EntrackrEntrackr · 11m ago
Shark Tank India-backed Koparo raises $1.7 Mn
Medial

D2C home cleaning brand Koparo is raising Rs 14.5 crore (approximately $1.7 million) in an extended pre-Series A round led by existing investor Saama Capital with the participation of Vikramaditya Mohan Thapar Family Trust, DSG Consumer Partners, M Venture Partners, and others. Previously in February 2024, Koparo raised Rs 6 crore from 4P Capital Partners and Shark Tank India. The board at Koparo passed a special resolution to issue 2,314 pre-Series A2 compulsory convertible preference shares at an issue price of Rs 62,666 each to raise Rs 14.5 crore ($1.7 million), its regulatory filing accessed from the Registrar of Companies (RoC) shows. The proceeds will be used to meet the working capital requirements, general corporate purposes, or funding current/future expansion plans of the company, according to filings. According to Entrackr’s estimates, the company's valuation surged by nearly 90%, reaching Rs 124 crore (approximately $14.6 million) compared to its previous funding round. Founded by Simran Khara, Koparo offers natural alternatives to regular cleaning products. With a portfolio of more than 15 products and over 30 SKUs across core and specialty cleaning, its range includes floor cleaners, laundry detergent, fabric conditioners, dishwash liquid, handwash, accessories, and fresheners. According to startup data intelligence platform TheKredible, the Delhi-based company has raised nearly $3 million prior to this round from investors including Saama Capital, M Venture Partners, 4P Capital Partners, and others. Post-allotment, Saama Capital will be the largest external shareholder with a 15.36% stake in the company. In the fiscal year ending March 2024, Koparo’s operating revenue surged 2.3X to Rs 10.22 crore, up from Rs 4.37 crore in FY23. The company reported losses of Rs 5.86 crore in FY24.

Fashion brand Outzidr raises $3.1 Mn led by RTP Global

EntrackrEntrackr · 6m ago
Fashion brand Outzidr raises $3.1 Mn led by RTP Global
Medial

Fashion brand Outzidr raises $3.1 Mn led by RTP Global Co-founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario, Outzidr is a digital-first fashion brand offering on-trend western wear for Indian women aged 18–28. The Bengaluru-based startup has raised Rs 27 crore (around $3.1 million) in a pre-Series A round led by RTP Global along with participation from existing investor Stellaris Venture Partners. Outzidr, a fashion brand built for Gen Z women, had previously raised Rs 30 crore (around $3.5 million) in a seed round led by Stellaris Venture Partners. The proceeds will be utilized for the next phase of growth, including the launch of its first exclusive offline store by March 2026 and expansion of its design, operations, and technology teams. Outzidr launches up to 2,000 new styles every month, or 500 every week, through its own D2C platform and leading marketplaces like Ajio, Myntra, and Nykaa Fashion. “Outzidr represents the energy of a new generation — fast-paced, fresh, and fearless,” said Nirmal Jain, Co-founder and CEO of Outzidr. “We’re building a brand that listens, learns, and reacts in real time. This fundraiser is a strong validation of our mission to become the everyday fashion choice for Gen Z women — and of the incredible team and opportunity we’re building for.” According to market research, India’s fast fashion market is currently valued at around $10 billion and is projected to surge to over $50 billion by FY 31, growing at a ~30% CAGR. In just five months, the brand claims to have gained more than 100,000 customers. It primarily competes with other notable players in this space such as NEWME, Zudio, and Style Union.

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