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Infinite Online Shopping CEO Bimal Thakkar on India's beauty market, new brands

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Infinite Online Shopping CEO Bimal Thakkar on India's beauty market, new brands

Indian e-commerce company Infinite Online Shopping Private Limited (IOSPL) has introduced three new subsidiary beauty brands - Naturtint, Boldify, and Estate Cosmetics - in India. Naturtint is the first USDA-certified biobased permanent hair color line, Estate Cosmetics offers affordable and on-trend products, and Boldify focuses on water-resistant hair enhancement solutions. These brands aim to compete with established players, cater to Indian weather conditions, and target specific audiences. Initially launching online, they plan to expand retail distribution through partnerships with supermarkets and convenience stores. The brands differentiate themselves through their inclusivity, affordability, ethical ethos, and adherence to sustainability.

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