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| 5mMyntra records 7.5 cr new app users, beauty category registers 3X growth
Myntra, an online shopping platform, revealed that it has added 7.5 crore new app users in 2023, experiencing a 100% year-on-year growth in its loyal customer base over the past 18 months. The platform's Beauty Charter, which includes 1,500 brands and over 90,000 stock keeping units, has demonstrated a remarkable 3X growth in the market. Myntra's Direct-to-Consumer category also saw a 70% year-on-year growth in the last quarter. Additionally, the Gen Z fashion segment witnessed a surge in demand and customer growth. Myntra credits its success to technology-driven enhancements and strategic brand partnerships.
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