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D2C brand Beaute Secrets raises Rs 1.6 Cr from Velocity

EntrackrEntrackr · 9m ago
D2C brand Beaute Secrets raises Rs 1.6 Cr from Velocity
Medial

Beaute Secrets, a beauty tools brand, has secured Rs 1.6 crore from cash flow financing platform Velocity. The proceeds will be allocated towards expanding its operations on quick commerce platforms and adding new products to its lineup, Beaute Secrets said in a press release. Founded in 2010 by Harnika Aneja, Beaute Secrets aims to offer high-quality, affordable beauty tools that enhance natural beauty without heavy makeup. The brand features a diverse product range, including manicure/pedicure kits, tweezers, cuticle trimmers, foot scrubbers, hair brushes, and scissors, catering to various customer needs and budgets. Recently, Beaute Secrets expanded its lineup to include bath and hair removal products. The company collaborates with experienced manufacturers to maintain high quality and plans to enter premium retail outlets in major cities soon. With the Indian beauty and personal care market projected to generate $31.56 billion in revenue by 2024 and an annual growth rate of 2.76% (CAGR 2024-2029), Beaute Secrets claims to have served over 4 million customers across India, achieving a 3x growth rate. Velocity, backed by Peter Thiel’s Valar Ventures, has previously supported several D2C companies, including Koskii, Power Gummies, Hammer, and Bewakoof.

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Deconstruct raises Rs 65 Cr from L’Oréal’s VC fund BOLD and others

EntrackrEntrackr · 5m ago
Deconstruct raises Rs 65 Cr from L’Oréal’s VC fund BOLD and others
Medial

Deconstruct raises Rs 65 Cr from L’Oréal’s VC fund BOLD and others Deconstruct, a D2C skincare brand, has secured Rs 65 crore ($7.7 million) in funding from L’Oréal’s VC fund BOLD, V3 Ventures, and DSG Consumer Partners, with participation from existing investors Kalaari Capital and Beenext. The funds will support product innovation, leadership in sunscreen and serums, the gentle actives space, and expansion into quick commerce and retail. Founded by Malini Adapureddy, Deconstruct offers skincare for all skin types, focusing on products tailored for India's climate. Deconstruct states it saw 1,000% growth in FY25, achieving annualized net revenue of Rs 200 crore, while reducing losses by 33% during FY24.

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz

EntrackrEntrackr · 1m ago
Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz
Medial

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz Co-founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, Kisah offers high-fashion ethnicwear for Gen Z and millennials at accessible prices. Men’s ethnicwear brand Kisah Apparels has raised Rs 13 crore (1.52 million) in a pre-Series A funding round led by Wow! Momo founder Sagar Daryani, along with participation from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures. The proceeds will be utilized towards expanding its offline presence, scaling up direct-to-consumer (D2C) operations, and investing in brand-building, Kisah said in a press release. The Kolkata-based brand began with a marketplace-first model and is now evolving into an omnichannel brand. It currently operates two offline retail stores, with three more outlets planned across key Indian cities. “E-commerce gave us pan-India reach and deep customer insights, which are now fueling our D2C and offline growth—backed by data, customer pull, and positive cash flow at the company level,” said Yash Sarawagi, co-founder and CEO of Kisah Apparels. Kisah added that it has built internal systems to analyze data from its marketplace and D2C operations, which inform product design, sourcing decisions, supply chain efficiency, and marketing campaigns. The brand claims to have grown from Rs 40–45 crore to a run rate of over Rs 100 crore, with positive operating cash flow and PAT.

Velocity launches Rs 400 Cr festive season fund for D2C brands

EntrackrEntrackr · 10m ago
Velocity launches Rs 400 Cr festive season fund for D2C brands
Medial

Cash flow-based financing platform Velocity has launched a fund of Rs 400 crore ($48 million) to support D2C and e-commerce brands in the upcoming festive season sales. The Bengaluru-based firm had launched a Rs 250 crore fund for the festive season last year. This financing will support brands and sellers on major e-commerce platforms (such as Amazon, Flipkart, Myntra and Shopify) and new-age quick commerce platforms (like Blinkit, Instamart, Zepto) in enhancing their product assortment, accelerating delivery timelines, and capitalize on emerging trends such as premiumization. The fund will allow brands to invest in inventory, marketing, and operational expenses without diluting their equity, Velocity said in a press release. According to market research, e-commerce sales are projected to see 20% growth in the 2024 festive season as compared to 13% growth in e-commerce GMV (gross merchandise value) last year. Velocity is indulged with the largest ecommerce marketplaces and several ecosystem enablers to support the upcoming festive demand across sectors such as beauty and personal care, apparel/ fashion, consumer electronics, food and beverages, home, garden and kitchen, jewelry and accessories, healthcare and other e-commerce categories. Co-founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, Velocity focuses on democratizing access to working capital for the various sectors. The platform leverages digital-first businesses’ data and online cash flows to offer innovative financing solutions. It provides non-dilutive debt financing to e-commerce founders. Velocity says that it has leveraged its partnerships with India’s leading NBFCs and regulated entities to empower over 1,500 e-commerce brands like Koskii, Power Gummies, Hammer, Bella Vita Organic, Bewakoof, Bunaai, Leaf, Crossbeats, Blaupunkt, Zlade, and Soulflower among others. It also says that it has disbursed over Rs900 crores, enabling over 1,500 businesses, especially D2C and e-commerce companies. Velocity has raised $30 million in equity funding led by Valar Ventures and competes with the other players in this space like GetVantage, Klub, Clearco, CRED Mint, Wayflyer, and KredX.

D2C brand Rabitat raises Rs 40 Cr in Series A round

EntrackrEntrackr · 23d ago
D2C brand Rabitat raises Rs 40 Cr in Series A round
Medial

Homegrown D2C brand Rabitat has raised Rs 40 crore (approximately $5 million) in a Series A funding round led by RPSG Capital Ventures and DSG Consumer Partners. The round, completed in two tranches, also saw participation from Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, and several marquee angels and founders including those from The Souled Store, LivSpace, and Cult.fit. The proceeds will be used to deepen its partnerships with Indian manufacturers, launch new products, and strengthen brand trust among modern Indian parents. Founded by brothers Sumit and Siddharth Suneja, Rabitat offers safe, aesthetically designed, and functional drinkware and foodware for children. The firm offers BPA-free, non-toxic products made from globally certified materials, addressing a critical gap in the kids' food contact segment. “Over two lakh families have chosen Rabitat, and this funding marks a crucial milestone as we scale up our design capabilities, distribution, and partnerships,” said Sumit Suneja, co-founder & CEO of Rabitat. The brand is now aiming to further consolidate its position in a category estimated to be worth Rs 27,000 crore ($3.3 billion).

FitFeast raises Rs 5.5 Cr from IPV, ropes in Shane Watson and Axar Patel as investors

EntrackrEntrackr · 14d ago
FitFeast raises Rs 5.5 Cr from IPV, ropes in Shane Watson and Axar Patel as investors
Medial

Gurugram-based protein-focused nutrition brand FitFeast has raised Rs 5.5 crore ($642K) in a seed funding round led by Inflection Point Ventures (IPV). The round also included participation from notable investors such as Raghav Singhal (Swasthum Wellness), Santosh Govindaraju, and Aabhas Khanna. The fresh capital will be used to expand FitFeast’s digital presence through D2C, marketplaces, and quick commerce platforms, grow its leadership and marketing capabilities, strengthen distribution in metro and tier-I cities, and launch new products. Founded in 2021 by Aditya Poddar, FitFeast is a nutrition-first brand offering high-protein, flavour-rich snacks like protein chips, Malai Kulfi protein shakes, dessert-inspired bars, and nut butters. Its business model is primarily direct-to-consumer (D2C), supported by availability on platforms like Zepto, Amazon, Flipkart, and others, with deliveries made across 20,000 pin codes in India. The brand has gained significant visibility after being featured on Shark Tank India Season 4, and claims to have already sold over 10 million grams of protein. FitFeast is now backed by cricketing legends Shane Watson and Axar Patel, both of whom have joined as investors and brand ambassadors. With monthly revenues crossing Rs 50 lakh and recent 5x growth in four months, the company is scaling quickly through a combination of flavour innovation, digital presence, and strategic endorsements.

Country Delight raises Rs 200 Cr in debt from Alteria

EntrackrEntrackr · 8m ago
Country Delight raises Rs 200 Cr in debt from Alteria
Medial

Gurugram-based dairy brand and daily essential brand Country Delight has raised Rs 200 crore in venture debt from Alteria Capital. The D2C firm received Rs 140 crore in debt across two tranches in May and August. Entrackr exclusively reported the development. It also scooped up $20 million in an equity round early this year. The debt funds will be used to support the company’s expansion, increase capacity, and drive brand marketing efforts, the company stated in a press release. “As we scale our operations and prepare for our IPO journey, it is important for us to use various capital sources to improve financial efficiency and also set us up for the next phase of growth,” said Chakradhar Gade, co-founder and CEO of Country Delight. Launched by Gade and Nitin Kaushal, Country Delight provides a range of dairy products, bakery goods, poultry, and farm produce to its customers. The company sources its products directly from dairy farms and caters to 1.5 million customers in 15 cities including Delhi (NCR), Mumbai, Bengaluru, Jaipur, Chennai, and Pune. As per startup data intelligence platform TheKredible, Country Delight is close to becoming a unicorn as it was valued at around $820 million in the last equity round. It has raised around $200 million to date. For the fiscal year FY24, Country Delight posted a revenue of Rs 1,380 crore, according to a report by The ARC. In FY23, its revenue was estimated at around Rs 900 crore against Rs 542.6 crore in FY22. The firm has yet to report FY23 and FY24 numbers officially. Recently, Stellapps secured $26 million in a Series C funding round. The company also faces competition from Akshayakalpa, Sid’s Farm, Milky Mist, and, to a lesser extent, Otipy.

Velocity earmarks Rs 200 Cr for restaurant and cloud kitchen brands

EntrackrEntrackr · 7m ago
Velocity earmarks Rs 200 Cr for restaurant and cloud kitchen brands
Medial

Cash-flow-based financing platform Velocity has earmarked Rs 200 crore in 2025 to support and accelerate growth in the restaurant and cloud kitchen ecosystem across India. The fund is designed to address the unique challenges faced by F&B brands and help them grow. It eliminates the hassles often encountered by F&B brands struggling to secure financing from traditional sources like banks and NBFCs. By offering cash-flow-based financing, Velocity enables restaurants and cloud kitchens to manage capital expenditure, working capital, open new outlets, purchase equipment, and launch sub-brands without impacting operational profits. As per a report by Swiggy and Bain & Company, India's food delivery and dining-out market is projected to grow from approximately $66 billion to $108 billion by 2030. According to Velocity, its fund aligns with this growth, focusing on empowering new-age restaurants and cloud kitchen brands, particularly those operating via food aggregator platforms like Zomato and Swiggy. The fund aims to support innovators in the space by offering fast, scalable, and flexible financing solutions, enabling F&B brands to seize emerging market opportunities, scale operations, and meet increasing consumer demand. Since 2020, Velocity has funded several F&B brands such as IDC Kitchen, Smoor, Daily Sushi, Brahma Brew Works, Milano Ice Cream, Imperio, Amore Gelato, Jamie's Pizza, and Baba's Chicken. These businesses utilized the funds to expand operations, strengthen supply chains, and enhance marketing efforts. India's F&B industry is undergoing a rapid transformation driven by quick commerce, cloud kitchens, and ultra-fast delivery models. Platforms like Zepto, Swiggy Instamart, and Blinkit have introduced 10-minute delivery services such as Zepto Cafe, Bolt, and Bistro. Bigbasket and Magicpin are also preparing to enter this space, while emerging players like Swish and Zing are gaining traction. Co-founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, Velocity is a cash-flow-based financing platform for new-age businesses. It leverages digital-first businesses' data and online cash flows to offer innovative financing solutions. Velocity has disbursed over Rs 1,000 crore to more than 1,200 digital-first businesses, enabling them to overcome working capital challenges. The Bengaluru-based fintech has raised $30 million in equity funding led by Peter Thiel's Valar Ventures. Its portfolio includes D2C brands like Soulflower, Chumbak, and Off Duty.

Argos Watches raises Rs 6.5 Cr in Angel round

EntrackrEntrackr · 3m ago
Argos Watches raises Rs 6.5 Cr in Angel round
Medial

Argos Watches raises Rs 6.5 Cr in Angel round Indian luxury watch brand Argos Watches has raised Rs 6.5 crore (around $780K) in an angel funding round, valuing the company at Rs 45 crore ($5.4 million) from a group of high-net-worth Indian investors. The proceeds will be used to create new products, build brand awareness, and grow online. Argos aims to double its revenue this year. Founded by Mr. M. Shahiwala, Argos brand offers high-quality, vintage-style automatic and hand-wound watches at affordable prices. It sells its watches only through its website, using a direct-to-consumer model to offer an easy buying experience. Its watches cost between Rs 8,000 and Rs 20,000. Its Apollo series and flagship Olympus watch, a mechanical watch with a power reserve indicator, have gained popularity among Indian watch enthusiasts. As of 2025, Argos remains bootstrapped, with an estimated revenue of around $580,000 annually. The brand plans to launch more models with advanced features while continuing to build its brand through community engagement and digital presence.

Fashion brand Outzidr raises Rs 30 Cr in seed round from Stellaris

EntrackrEntrackr · 3m ago
Fashion brand Outzidr raises Rs 30 Cr in seed round from Stellaris
Medial

GenZ women-focused fashion brand Outzidr has raised Rs 30 crore ($3.49 million) in a seed funding round led by Stellaris Venture Partners. The proceeds will be used to build its brand and strengthen its supply chain to hit an annualised revenue run rate of Rs 100 crore in the next 6-8 months. Founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario, Outzidr creates stylish clothes for young women to wear to parties, dinners, or when going out. According to the company, it first tests new designs in small batches, sees which ones people like the most, and then quickly produces more of the popular ones. Outzidr claims to have launched over 3,000 styles on its website and adds 2,000 new ones every month. The brand hopes to become the go-to fashion destination for Gen Z women seeking stylish, affordable outfits for travel, college, parties, and more. It also plans to deepen its presence across both its own D2C platform and marketplaces like Myntra, Nykaa Fashion, and Ajio.

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