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Velocity launches Rs 400 Cr festive season fund for D2C brands

EntrackrEntrackr · 10m ago
Velocity launches Rs 400 Cr festive season fund for D2C brands
Medial

Cash flow-based financing platform Velocity has launched a fund of Rs 400 crore ($48 million) to support D2C and e-commerce brands in the upcoming festive season sales. The Bengaluru-based firm had launched a Rs 250 crore fund for the festive season last year. This financing will support brands and sellers on major e-commerce platforms (such as Amazon, Flipkart, Myntra and Shopify) and new-age quick commerce platforms (like Blinkit, Instamart, Zepto) in enhancing their product assortment, accelerating delivery timelines, and capitalize on emerging trends such as premiumization. The fund will allow brands to invest in inventory, marketing, and operational expenses without diluting their equity, Velocity said in a press release. According to market research, e-commerce sales are projected to see 20% growth in the 2024 festive season as compared to 13% growth in e-commerce GMV (gross merchandise value) last year. Velocity is indulged with the largest ecommerce marketplaces and several ecosystem enablers to support the upcoming festive demand across sectors such as beauty and personal care, apparel/ fashion, consumer electronics, food and beverages, home, garden and kitchen, jewelry and accessories, healthcare and other e-commerce categories. Co-founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, Velocity focuses on democratizing access to working capital for the various sectors. The platform leverages digital-first businesses’ data and online cash flows to offer innovative financing solutions. It provides non-dilutive debt financing to e-commerce founders. Velocity says that it has leveraged its partnerships with India’s leading NBFCs and regulated entities to empower over 1,500 e-commerce brands like Koskii, Power Gummies, Hammer, Bella Vita Organic, Bewakoof, Bunaai, Leaf, Crossbeats, Blaupunkt, Zlade, and Soulflower among others. It also says that it has disbursed over Rs900 crores, enabling over 1,500 businesses, especially D2C and e-commerce companies. Velocity has raised $30 million in equity funding led by Valar Ventures and competes with the other players in this space like GetVantage, Klub, Clearco, CRED Mint, Wayflyer, and KredX.

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Klub aims to disburse Rs 200 Cr this festive season

EntrackrEntrackr · 12m ago
Klub aims to disburse Rs 200 Cr this festive season
Medial

Revenue-based financing platform Klub is set to disburse Rs 200 crore for this year’s festive season. The platform had disbursed Rs 100 crore in the last festive season which aimed to enhance sales on major e-commerce platforms, including Amazon, Flipkart, and Myntra. The disbursal will aid SMEs in maintaining inventory and pre-planning marketing efforts to meet the surged demand during India’s festive season, Klub said in a press-release. Klub plans to infuse the funds into D2C brands across more than 45 sectors. In 2023, Klub invested in sectors such as beauty & personal care, fashion & apparel, and cloud kitchens & restaurants. The brands that secured investment include Monrow Shoes, BRB Chips, Berrylush, and potful. The Bengaluru-based firm offers funding up to Rs 30 crore in a single tranche and works on multiple capital structures suited to the brand and founder, including term loans, credit lines, revenue financing, and more. Its initiative is in collaboration with its supply partners, particularly leading NBFCs such as U GRO Capital. According to market research, the growth in festive sales is anticipated around 10-12% and the e-commerce industry is expected to surge $111 billion this year. Co-founded in 2019 by Anurakt Jain and Ishita Verma, Klub is a revenue based financing platform which provides flexible funding up to Rs 30 crore to digital businesses and SMEs with recurring revenue. The company partners with NBFCs, HNIs, financial institutions, and its own SEBI registered fund to provide growth capital. The platform offers different capital structures for businesses across all stages (early, growth, & late) for recurring marketing, inventory, and capex expenses. Klub claims that it has deployed more than 1,700 investment rounds enabling growth for more than 650 brands. It raised $20 million in seed funding round from Peak XV’s growth program Surge, Alter Global, GMO Venture Partners, and 9Unicorns back in 2021. Klub directly competes with GetVantage, Velocity, Clearco, CRED Mint, Wayflyer, and KredX.

Recur Club launches Rs 150 Cr fund for D2C brands on QCP

EntrackrEntrackr · 6m ago
Recur Club launches Rs 150 Cr fund for D2C brands on QCP
Medial

Recur Club launches Rs 150 Cr fund for D2C brands on QCP Recur Club, a debt marketplace for startups and SMEs, has launched a Rs 150 crore ($18 million) fund to accelerate the growth of D2C brands in the quick commerce sector. This initiative aims to provide growth and working capital for these brands to acquire additional inventory or boost marketing efforts. The fund targets loan disbursal within seven days. Recur Club’s debt offerings are designed to meet the unique financial needs of businesses across various revenue and profitability stages. The Indian quick commerce market is expected to expand at a CAGR of over 25% leading up to 2030, and the D2C sector is anticipated to exceed $60 billion by 2027. Recur Club says that this new fund aligns with its aim to fuel the growth of ‘Make-in-India’ startups, particularly in the quick commerce segment of the D2C market. Some notable brands that have benefited from its funding include Ustraa and Wellversed. “With more than half of the 300 consumer brands we've financed utilizing quick commerce platforms, it's clear that these businesses are primarily investing in scaling inventory to keep pace with consumer demand and employing strategic marketing efforts,” said Eklavya Gupta, CEO & co-founder of Recur Club. Recur Club offers loans to startups and businesses, ranging from Rs 50 lakhs to Rs 100 crore within 48 hours by linking their financial data. In collaboration with InCred, it has deployed Rs 300 crore in funding aimed at supporting early and mid-stage startups. Recur Club has committed to deploying Rs 2,000 crore in debt funding for startups and SMEs through Recur Scale and Rs 1,000 crore to MSMEs through Recur Swift in this financial year. As part of this initiative, the company has launched its "Recur Scale" facility, which offers up to Rs 100 crore in funding for individual startups or SMEs. Over the last three years, Recur Club has disbursed over Rs 500 crore to D2C businesses, comprising 30% of its overall portfolio and spanning companies with revenues ranging from ₹1 crore to Rs 300 crore. It is backed by institutional investors like InfoEdge Ventures, Village Global, LC Nueva, and Titan Capital.

Velocity earmarks Rs 200 Cr for restaurant and cloud kitchen brands

EntrackrEntrackr · 6m ago
Velocity earmarks Rs 200 Cr for restaurant and cloud kitchen brands
Medial

Cash-flow-based financing platform Velocity has earmarked Rs 200 crore in 2025 to support and accelerate growth in the restaurant and cloud kitchen ecosystem across India. The fund is designed to address the unique challenges faced by F&B brands and help them grow. It eliminates the hassles often encountered by F&B brands struggling to secure financing from traditional sources like banks and NBFCs. By offering cash-flow-based financing, Velocity enables restaurants and cloud kitchens to manage capital expenditure, working capital, open new outlets, purchase equipment, and launch sub-brands without impacting operational profits. As per a report by Swiggy and Bain & Company, India's food delivery and dining-out market is projected to grow from approximately $66 billion to $108 billion by 2030. According to Velocity, its fund aligns with this growth, focusing on empowering new-age restaurants and cloud kitchen brands, particularly those operating via food aggregator platforms like Zomato and Swiggy. The fund aims to support innovators in the space by offering fast, scalable, and flexible financing solutions, enabling F&B brands to seize emerging market opportunities, scale operations, and meet increasing consumer demand. Since 2020, Velocity has funded several F&B brands such as IDC Kitchen, Smoor, Daily Sushi, Brahma Brew Works, Milano Ice Cream, Imperio, Amore Gelato, Jamie's Pizza, and Baba's Chicken. These businesses utilized the funds to expand operations, strengthen supply chains, and enhance marketing efforts. India's F&B industry is undergoing a rapid transformation driven by quick commerce, cloud kitchens, and ultra-fast delivery models. Platforms like Zepto, Swiggy Instamart, and Blinkit have introduced 10-minute delivery services such as Zepto Cafe, Bolt, and Bistro. Bigbasket and Magicpin are also preparing to enter this space, while emerging players like Swish and Zing are gaining traction. Co-founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, Velocity is a cash-flow-based financing platform for new-age businesses. It leverages digital-first businesses' data and online cash flows to offer innovative financing solutions. Velocity has disbursed over Rs 1,000 crore to more than 1,200 digital-first businesses, enabling them to overcome working capital challenges. The Bengaluru-based fintech has raised $30 million in equity funding led by Peter Thiel's Valar Ventures. Its portfolio includes D2C brands like Soulflower, Chumbak, and Off Duty.

D2C Insider launches Super Angels Fund with Rs 25 Cr corpus

EntrackrEntrackr · 9m ago
D2C Insider launches Super Angels Fund with Rs 25 Cr corpus
Medial

D2C Insider, a D2C community with over 10,000 founders as members, has launched the Super Angels Fund—an operator fund tailored for the new-age consumer space. Recently, the firm launched the third cohort of its flagship Elevate Program. The program offers a structured 12-week hybrid boot camp, with guidance from over 25 industry leaders like Aditya Sharma (The Souled Store), Karthik Reddy (Blume Ventures), and Gaurav Khatri (Noise) among others, The fund is backed by over 50 D2C founders, including industry stalwarts like Aneesh Seth (Dr. Seth’s), Vedang Patel (Souled Store), Soumya Kant (Clovia), Kunal Bahl (Snapdeal), and Vivek Biyani (Broadway). With a corpus of Rs 25 crore, the Super Angels fund is set to empower innovative pre-seed/seed stage D2C startups by providing them with capital invaluable mentorship, and strategic guidance from experienced operators. The fund plans to deploy the corpus across 20-25 early-stage startups in the pre-seed/seed stages, with average cheque sizes of Rs 1 crore, by partnering and co-investing with other leading funds via its vast community networks. The D2C Insider Super Angels fund has already made a first close of Rs 10 crore and has executed nine investments in Basil, PiknDel, Samosa Party, Crest, Assembly, Futwork, The Solved Skin, Business On Bot and Snackibl

Festive sales hit $6.5 billion in a week on ecommerce street: report

Economic TimesEconomic Times · 9m ago
Festive sales hit $6.5 billion in a week on ecommerce street: report
Medial

- Online marketplaces recorded a 26% increase in sales, reaching $6.5 billion in one week of festive sales. - Mobile phones, electronics, consumer durables, home, and general merchandise accounted for three-fourths of the total sales. - Sales in the first week made up for about 55% of the total expected ecommerce sales during the festive season this year. - Ecommerce giants Flipkart and Amazon India started their annual festive season sales on September 27, with a strong demand observed from tier-II and beyond cities. - Supply chain issues pose a significant challenge for brands during the festive rush, with demand exceeding expectations in some cases. - Quick-commerce platforms are also witnessing growth during the festive season, particularly in categories like wearables and audio products.

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