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Klub aims to disburse Rs 200 Cr this festive season

EntrackrEntrackr · 1y ago
Klub aims to disburse Rs 200 Cr this festive season
Medial

Revenue-based financing platform Klub is set to disburse Rs 200 crore for this year’s festive season. The platform had disbursed Rs 100 crore in the last festive season which aimed to enhance sales on major e-commerce platforms, including Amazon, Flipkart, and Myntra. The disbursal will aid SMEs in maintaining inventory and pre-planning marketing efforts to meet the surged demand during India’s festive season, Klub said in a press-release. Klub plans to infuse the funds into D2C brands across more than 45 sectors. In 2023, Klub invested in sectors such as beauty & personal care, fashion & apparel, and cloud kitchens & restaurants. The brands that secured investment include Monrow Shoes, BRB Chips, Berrylush, and potful. The Bengaluru-based firm offers funding up to Rs 30 crore in a single tranche and works on multiple capital structures suited to the brand and founder, including term loans, credit lines, revenue financing, and more. Its initiative is in collaboration with its supply partners, particularly leading NBFCs such as U GRO Capital. According to market research, the growth in festive sales is anticipated around 10-12% and the e-commerce industry is expected to surge $111 billion this year. Co-founded in 2019 by Anurakt Jain and Ishita Verma, Klub is a revenue based financing platform which provides flexible funding up to Rs 30 crore to digital businesses and SMEs with recurring revenue. The company partners with NBFCs, HNIs, financial institutions, and its own SEBI registered fund to provide growth capital. The platform offers different capital structures for businesses across all stages (early, growth, & late) for recurring marketing, inventory, and capex expenses. Klub claims that it has deployed more than 1,700 investment rounds enabling growth for more than 650 brands. It raised $20 million in seed funding round from Peak XV’s growth program Surge, Alter Global, GMO Venture Partners, and 9Unicorns back in 2021. Klub directly competes with GetVantage, Velocity, Clearco, CRED Mint, Wayflyer, and KredX.

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Velocity launches Rs 400 Cr festive season fund for D2C brands

EntrackrEntrackr · 10m ago
Velocity launches Rs 400 Cr festive season fund for D2C brands
Medial

Cash flow-based financing platform Velocity has launched a fund of Rs 400 crore ($48 million) to support D2C and e-commerce brands in the upcoming festive season sales. The Bengaluru-based firm had launched a Rs 250 crore fund for the festive season last year. This financing will support brands and sellers on major e-commerce platforms (such as Amazon, Flipkart, Myntra and Shopify) and new-age quick commerce platforms (like Blinkit, Instamart, Zepto) in enhancing their product assortment, accelerating delivery timelines, and capitalize on emerging trends such as premiumization. The fund will allow brands to invest in inventory, marketing, and operational expenses without diluting their equity, Velocity said in a press release. According to market research, e-commerce sales are projected to see 20% growth in the 2024 festive season as compared to 13% growth in e-commerce GMV (gross merchandise value) last year. Velocity is indulged with the largest ecommerce marketplaces and several ecosystem enablers to support the upcoming festive demand across sectors such as beauty and personal care, apparel/ fashion, consumer electronics, food and beverages, home, garden and kitchen, jewelry and accessories, healthcare and other e-commerce categories. Co-founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, Velocity focuses on democratizing access to working capital for the various sectors. The platform leverages digital-first businesses’ data and online cash flows to offer innovative financing solutions. It provides non-dilutive debt financing to e-commerce founders. Velocity says that it has leveraged its partnerships with India’s leading NBFCs and regulated entities to empower over 1,500 e-commerce brands like Koskii, Power Gummies, Hammer, Bella Vita Organic, Bewakoof, Bunaai, Leaf, Crossbeats, Blaupunkt, Zlade, and Soulflower among others. It also says that it has disbursed over Rs900 crores, enabling over 1,500 businesses, especially D2C and e-commerce companies. Velocity has raised $30 million in equity funding led by Valar Ventures and competes with the other players in this space like GetVantage, Klub, Clearco, CRED Mint, Wayflyer, and KredX.

Quick commerce to contribute $1B in GMV during festive season: Shiprocket

YourStoryYourStory · 9m ago
Quick commerce to contribute $1B in GMV during festive season: Shiprocket
Medial

Shiprocket, an ecommerce enablement platform, predicts that quick commerce will drive demand and contribute $1 billion in gross merchandise value (GMV) this festive season. The Indian festive ecommerce market is expected to grow by 23% during the months of October to December, reaching $12 billion in comparison to $9.7 billion the previous year. This growth will stem from consumer demand in categories such as fashion, electronics, beauty, and personal care. Shiprocket notes that the increased digital penetration in Tier II and Tier III cities is a key driver, with 60% of online festive orders expected to come from non-metro areas. The country's ecommerce export market is also set to surge, potentially reaching $200-300 billion by 2030.

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