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Instagram Reels dominates beauty purchases in India
Livemint
·
1y ago
Medial
According to a survey commissioned by Meta, more than 80% of surveyed consumers in India find beauty products online, with Meta's Facebook and Instagram platforms leading the way in beauty product searches. Instagram Reels, in particular, plays a significant role in purchase decisions, with 47% of consumers discovering beauty products through this feature. The study also showed that there has been a shift towards online purchases for beauty products, with 68% of consumers now preferring online shopping. This data highlights the increasing influence of social media platforms in the beauty industry in India.
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Social media reigns the impact of Facebook and Instagram reels on beauty product purchases in India
Business Bytes
·
1y ago
Medial
A recent survey in India reveals that over 80% of consumers are influenced to buy beauty products through social media platforms like Facebook and Instagram reels. The study highlights the significant role of social media reels in shaping consumer choices, with 47% of respondents discovering new beauty products through these short video formats. Additionally, the survey shows a 15% increase in online beauty purchases, with consumers preferring platforms like Facebook and Instagram for product discovery. Beauty brands need to establish a strong social media presence and leverage the power of reels to drive visibility and conversions.
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Instagram is developing 'Blend,' recommended Reels for you and a friend
TechCrunch
·
1y ago
Medial
Instagram is developing a feature called "Blend" that would create a private feed of Reels recommendations for you and a friend. The feature would generate personalized feeds based on Reels you have shared with each other and your Reels interests. This functionality is similar to Spotify's Blend feature. The purpose of Blend is to help users discover new Reels together, potentially boosting Reels' discovery and watch time on Instagram. It is unclear when or if Instagram plans to launch Blend externally. This feature could give Instagram a slight advantage over TikTok in the short-form video market.
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Instagram ad revenue: Instagram to make up more than half of Meta's US ad revenue in 2025, report shows - The Economic Times
Business Insider
·
7m ago
Medial
According to research by Emarketer, Instagram is set to generate more than half of Meta Platforms' advertising revenue in the U.S. next year. The platform's monetization efforts, including the introduction of Reels, have contributed to its success in capturing marketers' attention. With TikTok potentially facing a ban in the U.S., Reels and YouTube Shorts could emerge as attractive alternatives, further boosting Instagram's growth. Emarketer suggests that in the event of a TikTok ban, Instagram could capture over one-fifth of the reallocated ad dollars. As Reels gains traction, its revenue share is expected to rise alongside Instagram Explore and potentially Threads by 2025.
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Instagram takes on Snapchat with new 'Instagram Map' | TechCrunch
TechCrunch
·
1d ago
Medial
Instagram has introduced Instagram Map, enabling users to share locations and discover location-based content, similar to Snapchat’s Snap Map. The feature, off by default, updates locations only when the app is opened. Instagram Map also allows posting short messages. The new “Reposts” feature, mirroring TikTok and Twitter’s retweet, lets users share reels and posts. Additionally, Instagram’s "Friends" tab in Reels, initially U.S.-only, is now globally available.
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Instagram reportedly starts testing a new ‘trial reels’ feature
Livemint
·
1y ago
Medial
Instagram is testing a new feature called "Trial Reels" that allows creators to test their content without it showing up on their profiles. The feature lets users share their reels with non-followers and gain insights into metrics like likes and comments before deciding to share it with their followers or archive it. The trial reels won't be visible on the user's profile by default but can be shared by others. Instagram's parent company, Meta, has not confirmed if the feature will be rolled out. Meta has also added new features to the Notes function on Instagram, including likes, mentions, and prompts.
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Social media drives online shopping trend in India's tier-II, tier-III markets: Meta study
Economic Times
·
8m ago
Medial
The study by social media giant Meta (owner of WhatsApp, Facebook, and Instagram) shows that nearly 70% of online shoppers in India's tier-II and III markets are using social media, especially Reels and influencers, to discover new products. Quick commerce services, personalized recommendations, and messaging platforms are driving the growth of online shopping in these markets. Fashion, food, beauty, and mobiles are the top categories, but there is also a growing adoption of niche categories. Unified Payments Interface (UPI) is the preferred payment method for over half of the online shoppers in these markets.
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Instagram launches new feature Blend to help users discover Reels with friends
Economic Times
·
3m ago
Medial
Instagram has introduced Blend, a feature allowing users to share a Reels feed with friends via direct messaging. This interactive feature aims to enhance social content discovery, encouraging user-to-user connections instead of creator-led interactions. By tapping a new DM icon, users can start a Blend, which refreshes daily. Participants can view and react to Reels, fostering engagement. Blend also gives Instagram a competitive advantage over TikTok. Meanwhile, Instagram’s parent company, Meta, is facing significant antitrust challenges.
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Instagram courts TikTok stars during turbulent times
Economic Times
·
6m ago
Medial
Meta's Instagram is aggressively courting TikTok creators amid uncertainty about TikTok's future in the U.S. The company is offering cash incentives, including up to $5,000 through the Breakthrough Bonus program, to encourage creators to post on Reels, Instagram’s rival platform to TikTok. This move comes as TikTok faces a potential U.S. ban due to security concerns over its Chinese ownership. Instagram is also enhancing its video editing tools to attract creators.
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India’s gaming industry powers up
Economic Times
·
1y ago
Medial
India is the world's largest gaming market, with 568 million gamers and over 9.5 billion gaming app downloads in 2023. Mobile gaming dominates the market, contributing to 90% of the industry. The introduction of vernacular languages and Indian themes has expanded the user base to non-English speakers. Approximately 40% of Indian gamers are women, showing a preference for casual and hypercasual gaming. Around 20% of gamers are paying users, with in-app purchases expected to grow at a rate of 35% CAGR.
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ShareChat's Moj Struggles in Short Video Market
StartupTalky
·
1y ago
Medial
The Indian short video market is currently engaged in a fierce competition between established players like Instagram and YouTube, and the homegrown rival, ShareChat's Moj. Moj initially gained popularity by catering to the demand for localized content with features like regional challenges and language filters. However, Instagram and YouTube have countered with their own short video formats, Reels and Shorts, respectively, leveraging their massive user bases and existing content creation tools. The user base for Reels and Shorts has surpassed Moj, highlighting the challenges faced by the homegrown platform. Moj is now focusing on diversification and regional expansion to regain its momentum, but the road ahead is tough. The outcome of this battle will not only shape the Indian short video market but also have broader implications for the digital landscape in the country.
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