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Indian consumers prioritize data security while shopping: report

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Indian consumers prioritize data security while shopping: report

According to a survey by PwC, 82% of consumers believe protecting their personal information is crucial to earning their trust. The report also revealed that social media is the least trusted channel for buying products, with 76% of consumers concerned about the safety of their personal information. The survey highlighted the importance of businesses safeguarding customer data and utilizing it responsibly to provide personalized choices and features. It also emphasized the need for brands to prioritize wellness, nutrition, and sustainable sourcing in their product portfolios to gain customer trust. Additionally, the survey found that in-store shopping remains popular in India, with 56% of respondents frequently purchasing from brick-and-mortar stores.

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