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How ZEPIC helps marketers woo customers with hyper-personalised marketing

YourStoryYourStory · 1y ago
How ZEPIC helps marketers woo customers with hyper-personalised marketing
Medial

ZEPIC, a SaaS-based customer experience startup, aims to help brands deliver hyper-personalized experiences across the customer journey. The platform provides a consolidated framework of data that enables marketers to understand customer needs and behaviors in real-time. By leveraging this data, brands can send personalized messages through various channels like email, WhatsApp, and SMS. ZEPIC's self-serve platform offers pre-built tools and a no-code, AI-driven solution for launching hyper-personalized campaigns within two hours. The startup, supported by a select group of investor partners, plans to target customers in sectors such as retail, travel, non-profit, and sports organizations.

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Adobe's GenStudio brings brand-safe generative AI to marketers

TechCrunchTechCrunch · 1y ago
Adobe's GenStudio brings brand-safe generative AI to marketers
Medial

Adobe has unveiled GenStudio, a new application that utilises generative AI to assist brands in creating personalised content. GenStudio aims to provide an end-to-end solution for marketers, helping them tailor their content across different channels and audience segments. The tool includes features for content creation, campaign management, and analytics. With the increasing demand for personalised messages and content supply chain pressure, generative AI can accelerate content creation significantly. GenStudio integrates with other Adobe services and allows brands to set guidelines for brand safety. The tool also offers integrated analytics to help marketers understand campaign performance and make data-driven adjustments.

The Rise Of AI In Martech: Transforming Digital Marketing Strategies

Inc42Inc42 · 1y ago
The Rise Of AI In Martech: Transforming Digital Marketing Strategies
Medial

AI in martech offers numerous benefits for brands, including its ability to deliver personalized experiences and hyper-targeted campaigns. By leveraging AI-powered platforms, marketers can analyze vast amounts of data to gain valuable insights into consumer behavior and preferences. Data-driven approaches are becoming increasingly important for strategic decision-making in businesses. AI technology also allows brands to break down geographical barriers and develop localized marketing campaigns that resonate with diverse audiences. Staying ahead of tech advancements is crucial to staying competitive in the ever-evolving digital marketing landscape. Overall, AI presents limitless possibilities for innovation in martech.

Adobe, Microsoft partners to bring new Generative AI capabilities to marketers

IndianStartupNewsIndianStartupNews · 1y ago
Adobe, Microsoft partners to bring new Generative AI capabilities to marketers
Medial

Adobe and Microsoft have partnered to integrate their respective platforms, Adobe Experience Cloud and Microsoft Copilot for Microsoft 365, in order to improve marketing workflows. The collaboration aims to streamline marketing activities by combining insights from Adobe Experience Cloud with the capabilities of Microsoft Dynamics 365 in applications such as Outlook, Teams, and Word. The partnership will also leverage AI to provide marketers with actionable insights and data-driven briefs directly within their workflow, enhancing efficiency and effectiveness. The aim is to simplify the marketing process and empower marketers to focus on impactful campaigns and improving customer experiences.

Passprt Trips raises $500K in pre-seed round led by Aroa Venture Partners

EntrackrEntrackr · 3m ago
Passprt Trips raises $500K in pre-seed round led by Aroa Venture Partners
Medial

Travel startup Passprt Trips has raised $500K in a pre-seed funding round led by Aroa Venture Partners. The proceeds will be used to enhance its product, grow its traveller community, and expand operations to 20 destinations across APAC and the Middle East in the next three months. Founded in 2023 by Ujjwal Garg and Manoj Rai, the firm offers a personal travel advisor platform that helps users discover, plan, and book holidays with real-time assistance. Passprt Trips is building a vertical AI stack for travel using community-contributed data and a deeply integrated supply network. The platform unifies the fragmented travel journey from inspiration and planning to bookings and on-trip support into a single interface, offering hyper-personalised and flexible travel solutions.

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