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How ZEPIC helps marketers woo customers with hyper-personalised marketing

YourStoryYourStory · 1y ago
How ZEPIC helps marketers woo customers with hyper-personalised marketing
Medial

ZEPIC, a SaaS-based customer experience startup, aims to help brands deliver hyper-personalized experiences across the customer journey. The platform provides a consolidated framework of data that enables marketers to understand customer needs and behaviors in real-time. By leveraging this data, brands can send personalized messages through various channels like email, WhatsApp, and SMS. ZEPIC's self-serve platform offers pre-built tools and a no-code, AI-driven solution for launching hyper-personalized campaigns within two hours. The startup, supported by a select group of investor partners, plans to target customers in sectors such as retail, travel, non-profit, and sports organizations.

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Adobe's GenStudio brings brand-safe generative AI to marketers

TechCrunchTechCrunch · 1y ago
Adobe's GenStudio brings brand-safe generative AI to marketers
Medial

Adobe has unveiled GenStudio, a new application that utilises generative AI to assist brands in creating personalised content. GenStudio aims to provide an end-to-end solution for marketers, helping them tailor their content across different channels and audience segments. The tool includes features for content creation, campaign management, and analytics. With the increasing demand for personalised messages and content supply chain pressure, generative AI can accelerate content creation significantly. GenStudio integrates with other Adobe services and allows brands to set guidelines for brand safety. The tool also offers integrated analytics to help marketers understand campaign performance and make data-driven adjustments.

The Rise Of AI In Martech: Transforming Digital Marketing Strategies

Inc42Inc42 · 1y ago
The Rise Of AI In Martech: Transforming Digital Marketing Strategies
Medial

AI in martech offers numerous benefits for brands, including its ability to deliver personalized experiences and hyper-targeted campaigns. By leveraging AI-powered platforms, marketers can analyze vast amounts of data to gain valuable insights into consumer behavior and preferences. Data-driven approaches are becoming increasingly important for strategic decision-making in businesses. AI technology also allows brands to break down geographical barriers and develop localized marketing campaigns that resonate with diverse audiences. Staying ahead of tech advancements is crucial to staying competitive in the ever-evolving digital marketing landscape. Overall, AI presents limitless possibilities for innovation in martech.

Adobe, Microsoft partners to bring new Generative AI capabilities to marketers

IndianStartupNewsIndianStartupNews · 1y ago
Adobe, Microsoft partners to bring new Generative AI capabilities to marketers
Medial

Adobe and Microsoft have partnered to integrate their respective platforms, Adobe Experience Cloud and Microsoft Copilot for Microsoft 365, in order to improve marketing workflows. The collaboration aims to streamline marketing activities by combining insights from Adobe Experience Cloud with the capabilities of Microsoft Dynamics 365 in applications such as Outlook, Teams, and Word. The partnership will also leverage AI to provide marketers with actionable insights and data-driven briefs directly within their workflow, enhancing efficiency and effectiveness. The aim is to simplify the marketing process and empower marketers to focus on impactful campaigns and improving customer experiences.

Travel tech startup The Tarzan Way raises Rs 2 Cr led by IPV

EntrackrEntrackr · 1m ago
Travel tech startup The Tarzan Way raises Rs 2 Cr led by IPV
Medial

Noida-based AI-powered travel tech startup The Tarzan Way has raised Rs 2 crore (around $233K) in a seed funding round led by Inflection Point Ventures (IPV). The round also saw participation from Your Trips Limited (UK), PhysicsWallah Founder Prateek Maheshwari, and several angel investors. The funds will be allocated towards product development (35%), operations (25%), marketing (20%), HR/admin (15%), and miscellaneous functions (5%). Founded in 2020 by Shikhar Chadha and Shivank Tripathi, The Tarzan Way uses AI to create hyper-personalised travel experiences, enabling users to plan custom itineraries in seconds. With its new “Exploration App” set to launch soon, the company aims to streamline travel planning by offering an AI-backed booking engine, one-click bookings, and 24x7 concierge support. The platform claims to have clocked Rs 13.5 crore in gross booking value, with a 300% YoY revenue jump and 70% MoM user growth. The brand has over 35,000 social followers and 10 million+ content views. Backed by a growing market for personalised travel, the expansion of India’s tourism sector is expected to touch $512 billion by 2028.

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