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Adobe's GenStudio brings brand-safe generative AI to marketers

TechCrunch · 1y ago

Adobe has unveiled GenStudio, a new application that utilises generative AI to assist brands in creating personalised content. GenStudio aims to provide an end-to-end solution for marketers, helping them tailor their content across different channels and audience segments. The tool includes features for content creation, campaign management, and analytics. With the increasing demand for personalised messages and content supply chain pressure, generative AI can accelerate content creation significantly. GenStudio integrates with other Adobe services and allows brands to set guidelines for brand safety. The tool also offers integrated analytics to help marketers understand campaign performance and make data-driven adjustments.

Related News

Adobe’s new GenStudio platform is an AI factory for advertisers

The Verge

The Verge · 1y ago

Adobe’s new GenStudio platform is an AI factory for advertisers

Adobe has unveiled GenStudio, an AI-powered ad creation platform that aims to simplify the use of the company's generative AI tools for marketing campaigns. GenStudio acts as a centralized hub for creating promotional campaigns, offering brand kits, copy guidance, and generative AI-powered tools to generate backgrounds and maintain brand consistency. The platform also allows users to quickly create ads for various social media platforms. GenStudio will provide insights on the performance of attributes, generated assets, and campaigns to inform future AI prompts. Adobe's GenStudio is currently in alpha, with pricing varying for different companies. Adobe also introduced an AI assistant for Adobe Experience and Firefly Services, which provide AI-powered tools for automating creative tasks.

Adobe collaborating to develop industry standards on GenAI: CEO Shantanu Narayen

Economic Times

Economic Times · 1y ago

Adobe collaborating to develop industry standards on GenAI: CEO Shantanu Narayen

Adobe is partnering with other companies, particularly those involved in generative artificial intelligence (AI), to establish industry standards and combat misinformation in digital content. The company has launched GenStudio, an AI-enabled application for marketers, which builds upon its existing generative AI model. Adobe is also expanding its AI capabilities with the introduction of Structure Reference for its Firefly model, allowing users to apply the structure and design of an existing image to new content. Additionally, Adobe has released the Adobe Experience Platform AI Assistant, which offers technical support and automation for tasks.

Adobe launches GenStudio to accelerate marketing campaigns with GenAI

YourStory

YourStory · 11m ago

Adobe launches GenStudio to accelerate marketing campaigns with GenAI

Adobe has launched Adobe GenStudio for Performance Marketing, a GenAI application that helps brands and agencies with their advertising and marketing campaigns. The platform allows brands to create paid social ads, display ads, banners, and marketing emails using pre-approved or on-brand content. It enables collaboration between creative teams and marketing teams, allowing for the generation of large-scale variations for high-demand channels. The application also offers tools for finding brand-approved assets, creating content variations using AI, and accessing performance insights. Adobe has partnered with various agencies and integrated GenStudio with Adobe Experience Cloud and Adobe Creative Cloud tools.

Adobe unveils new image generation tools in AI push

Economic Times

Economic Times · 1y ago

Adobe unveils new image generation tools in AI push

Adobe has announced new image generation tools as part of its AI-focused strategy. The company aims to enable users to easily create compelling visual content, utilizing AI to enhance and automate the image-editing process. With these new tools, Adobe hopes to empower creatives, marketers, and businesses to produce high-quality visuals efficiently and effectively. The move highlights Adobe's ongoing commitment to harnessing the power of AI in its software offerings.

Adobe to automatically move subscribers to pricier, AI-focused tier in June

Arstechnica

Arstechnica · 3m ago

Adobe to automatically move subscribers to pricier, AI-focused tier in June

Adobe is increasing subscription prices for its Creative Cloud All Apps plan to integrate new generative AI features. The plan, now called Creative Cloud Pro, will cost $70 monthly, rising from $60, with similar price changes for other subscription tiers. Adobe's changes aim to support AI advancements but have sparked customer dissatisfaction, reminiscent of similar moves by Canva. The new features include AI-supported tools across Adobe apps and increased generative credits, while offering a cheaper, less feature-rich Creative Cloud Standard plan.

Reddit unveils AI-driven ad tools to help brands tap into user discussions

Economic Times

Economic Times · 2m ago

Reddit unveils AI-driven ad tools to help brands tap into user discussions

Reddit has launched two AI-powered advertising features to enhance brand engagement. "Reddit Insights" provides real-time insights for marketers by identifying platform trends and testing campaign ideas. The "Conversation Summary Add-ons" feature allows brands to integrate positive user comments directly under their ads. As platforms like Reddit, Snap, and Pinterest leverage AI-driven tools to attract marketers amid economic uncertainties, Reddit's initiatives come alongside a revised global ad revenue forecast by WPP Media due to changing U.S. trade policies.

Adobe Firefly is doing generative AI differently and it may even be good for you

Medial

Medial · 1y ago

Adobe Firefly is doing generative AI differently and it may even be good for you

Adobe Firefly is a generative AI system developed by Adobe that aims to enhance existing imagery while protecting the rights of creators. Unlike other platforms that scrape the internet for training data, Firefly uses Adobe's own stock image library, which is free of copyrighted and trademarked content. Adobe also pays creators for the use of their work in training the AI. The platform incorporates governance measures to ensure safety and avoid bias, and Adobe is focused on adding generative AI to its existing features and apps.

Adobe acquires Indian generative AI startup Rephrase.ai

Economic Times

Economic Times · 1y ago

Adobe acquires Indian generative AI startup Rephrase.ai

Adobe has acquired Bengaluru-based startup Rephrase.ai, which specializes in AI-powered video creation. The acquisition will enable Adobe to integrate Rephrase's generative AI video capabilities into its Creative Cloud platform, offering enhanced video content tools to its customers. This marks Adobe's first entry into the generative AI and video-tooling space and the first acquisition of an Indian startup by the company. The deal includes a complete cash exit for Rephrase's investors and the majority of the team joining Adobe. The exact deal size has not been disclosed.

Adobe Substance 3D’s AI features can turn text into backgrounds and textures

The Verge

The Verge · 1y ago

Adobe Substance 3D’s AI features can turn text into backgrounds and textures

Adobe has unveiled two new integrations for its Substance 3D design software suite at the Game Developers Conference. The first is a "Text to Texture" feature that generates textures for 3D models using text descriptions. The second feature is the "Generative Background" tool, which uses text prompts to create background images for 3D scenes. Both features utilise 2D imaging technology, allowing designers to produce creative assets more efficiently without needing to locate reference materials. This highlights Adobe's use of generative AI to optimise existing 3D workflows.

Adobe adds new AI-powered image editing features to Photoshop | TechCrunch

TechCrunch · 1m ago

Adobe adds new AI-powered image editing features to Photoshop | TechCrunch

Adobe is integrating AI-powered enhancements into Photoshop with features like Generative Upscale for detailed image upscaling, Harmonize for seamless object placement, and an improved object removal tool. These innovations, powered by Adobe’s Firefly models, aim to streamline workflows for photographers and designers by addressing common pain points. The features are accessible in beta for desktop and web versions, with Harmonize also on Adobe's iOS app through early access.

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