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Adobe’s new GenStudio platform is an AI factory for advertisers

The VergeThe Verge · 7m
Adobe’s new GenStudio platform is an AI factory for advertisers

Adobe has unveiled GenStudio, an AI-powered ad creation platform that aims to simplify the use of the company's generative AI tools for marketing campaigns. GenStudio acts as a centralized hub for creating promotional campaigns, offering brand kits, copy guidance, and generative AI-powered tools to generate backgrounds and maintain brand consistency. The platform also allows users to quickly create ads for various social media platforms. GenStudio will provide insights on the performance of attributes, generated assets, and campaigns to inform future AI prompts. Adobe's GenStudio is currently in alpha, with pricing varying for different companies. Adobe also introduced an AI assistant for Adobe Experience and Firefly Services, which provide AI-powered tools for automating creative tasks.

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