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Adobe launches GenStudio to accelerate marketing campaigns with GenAI

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Adobe launches GenStudio to accelerate marketing campaigns with GenAI

Adobe has launched Adobe GenStudio for Performance Marketing, a GenAI application that helps brands and agencies with their advertising and marketing campaigns. The platform allows brands to create paid social ads, display ads, banners, and marketing emails using pre-approved or on-brand content. It enables collaboration between creative teams and marketing teams, allowing for the generation of large-scale variations for high-demand channels. The application also offers tools for finding brand-approved assets, creating content variations using AI, and accessing performance insights. Adobe has partnered with various agencies and integrated GenStudio with Adobe Experience Cloud and Adobe Creative Cloud tools.

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