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Adobe, Microsoft partners to bring new Generative AI capabilities to marketers

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Adobe, Microsoft partners to bring new Generative AI capabilities to marketers

Adobe and Microsoft have partnered to integrate their respective platforms, Adobe Experience Cloud and Microsoft Copilot for Microsoft 365, in order to improve marketing workflows. The collaboration aims to streamline marketing activities by combining insights from Adobe Experience Cloud with the capabilities of Microsoft Dynamics 365 in applications such as Outlook, Teams, and Word. The partnership will also leverage AI to provide marketers with actionable insights and data-driven briefs directly within their workflow, enhancing efficiency and effectiveness. The aim is to simplify the marketing process and empower marketers to focus on impactful campaigns and improving customer experiences.

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