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Reddit unveils AI-driven ad tools to help brands tap into user discussions

Economic Times

Economic Times · 21d ago

Reddit unveils AI-driven ad tools to help brands tap into user discussions

Reddit has launched two AI-powered advertising features to enhance brand engagement. "Reddit Insights" provides real-time insights for marketers by identifying platform trends and testing campaign ideas. The "Conversation Summary Add-ons" feature allows brands to integrate positive user comments directly under their ads. As platforms like Reddit, Snap, and Pinterest leverage AI-driven tools to attract marketers amid economic uncertainties, Reddit's initiatives come alongside a revised global ad revenue forecast by WPP Media due to changing U.S. trade policies.

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Related News

TikTok will give advertisers even more data on trends and users

The Verge

The Verge · 1m ago

TikTok will give advertisers even more data on trends and users

TikTok introduced new AI-driven advertiser tools at its annual summit, offering brands detailed insights on platform usage trends. Key features include Insight Spotlight, allowing advertisers to view popular content among target demographics and AI-generated ad suggestions. A tool named Content Suite streamlines the process of turning influencer content into ads. These advancements aim to enhance the targeting and relevance of advertising on TikTok, aligning with user search behaviors and content consumption patterns.

Digital ad sellers jump as Google, Reddit and Snap earnings indicate sturdy demand

Economic Times

Economic Times · 8m ago

Digital ad sellers jump as Google, Reddit and Snap earnings indicate sturdy demand

Shares of online ad sellers, including Google-parent Alphabet, Reddit, and Snap, saw a significant boost as their strong earnings indicated robust spending from brands in preparation for the upcoming holiday season. The three companies collectively added over $70 billion to their market capitalizations. This positive performance bodes well for other ad-dependent firms like Meta Platforms (parent company of Facebook), Amazon, and Pinterest. The digital ad market is expected to remain strong into the fourth quarter, with anticipated increases in political advertising spend and the utilization of AI-driven ad features.

Reddit unveils new content moderation and analytics tools to boost user engagement

Economic Times

Economic Times · 4m ago

Reddit unveils new content moderation and analytics tools to boost user engagement

Reddit has introduced new moderation and analytics tools to enhance user engagement and content understanding on its platform. These innovations include a rules check feature to help users comply with subreddit guidelines, a post recovery tool for reposting removed content, and subreddit recommendations based on content. An improved post insights feature will offer detailed metrics on engagement. These updates aim to boost user activity, following recent traffic challenges due to changes in Google's algorithm.

OpenAI and Reddit Partnership

Internet

Internet · 1y ago

OpenAI and Reddit Partnership

OpenAI and Reddit announced a partnership to integrate Reddit content into ChatGPT and other AI products, enhancing user engagement and community discovery. OpenAI will access Reddit's Data API for real-time content, while Reddit will use OpenAI’s AI models to develop new features. OpenAI will also serve as a Reddit advertising partner, aiming to improve user experiences on both platforms.

Reddit turns 20, and it’s going big on AI

The Verge

The Verge · 9d ago

Reddit turns 20, and it’s going big on AI

Reddit celebrates its 20th anniversary by integrating AI tools such as Reddit Answers, which provide AI-generated summaries of user queries while linking back to original content. This initiative aims to enhance human-contributed content with AI, ensuring valuable and reliable information. The platform remains vigilant against AI-generated spam to protect its human-centric reputation. Reddit also monetizes its data with AI companies like Google and OpenAI, while experimenting with AI-powered searches.

Reddit debuts AI-powered discussion search—but will users like it?

Arstechnica

Arstechnica · 6m ago

Reddit debuts AI-powered discussion search—but will users like it?

Reddit is testing a new AI-powered search feature called "Reddit Answers" that generates summaries from existing Reddit posts to provide responses to user questions. Unlike traditional search engines, Reddit Answers only focuses on content within Reddit's platform. The feature aims to compete with other AI search tools like OpenAI and Perplexity. Reddit will initially roll out Reddit Answers to English-speaking users in the US before expanding to other languages and regions. However, there are concerns about the accuracy of information provided by the AI and the potential for intentional manipulation by users.

Reddit introduces a new ad format that looks similar to posts made by users

TechCrunch · 1y ago

Reddit introduces a new ad format that looks similar to posts made by users

Reddit has launched a new ad format called "free-form ads" that resemble posts made by users. The format allows advertisers to combine images, videos, and text in ready-made templates to maximize engagement. However, the move has received mixed reactions from users who may not appreciate ads that blend with regular posts. Reddit's testing found that the new format outperformed other ad types in terms of click-through rates and community engagement. The "Promoted" label will help users differentiate between ads and regular content. The announcement follows Reddit's recent introduction of Reddit Pro, a suite of tools aimed at supporting businesses on the platform.

Meta to let AI handle entire Ad creation and targeting by 2026: Report

YourStory

YourStory · 1m ago

Meta to let AI handle entire Ad creation and targeting by 2026: Report

Meta Platforms is developing AI tools to enable brands to fully automate ad creation and targeting by 2026, as reported by The Wall Street Journal. This includes handling product images and budgets, offering personalized ad versions, and real-time ad variations based on factors like geolocation. CEO Mark Zuckerberg emphasized the need for scalable AI tools delivering measurable results. This initiative aims to bolster Meta's position in digital advertising amidst competition from companies like TikTok and Amazon.

Reddit won’t interfere with users revolting against X with subreddit bans

Arstechnica

Arstechnica · 5m ago

Reddit won’t interfere with users revolting against X with subreddit bans

Reddit is currently witnessing a user-driven revolt against the social media platform X (formerly Twitter). Moderators of various subreddits are enforcing bans on sharing X links, citing reasons like Elon Musk’s controversial behavior and X’s restrictive practices. Notably, Reddit has chosen not to intervene in these bans, respecting subreddit autonomy. Discussions are also extending to banning Meta platforms due to new controversial policies. These movements reflect deep societal divides during a tense political climate.

Reddit launches free tools to help businesses grow their presence on the site ahead of IPO

TechCrunch · 1y ago

Reddit launches free tools to help businesses grow their presence on the site ahead of IPO

Reddit has just launched Reddit Pro, a suite of free tools aimed at helping businesses grow their presence on the platform. The suite includes AI-powered insights about trending topics and brand mentions, publishing tools for drafting and scheduling posts, and performance analytics to track engagement. Additionally, businesses can easily convert their posts into paid advertisements on Reddit without leaving the platform. Reddit Pro, currently in beta testing, has already attracted over 200 businesses, including Taco Bell, Wendy's, the NFL, and The Wall Street Journal. More features are planned to be added throughout the year.

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