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The Rise Of AI In Martech: Transforming Digital Marketing Strategies

Inc42Inc42 · 1y ago
The Rise Of AI In Martech: Transforming Digital Marketing Strategies
Medial

AI in martech offers numerous benefits for brands, including its ability to deliver personalized experiences and hyper-targeted campaigns. By leveraging AI-powered platforms, marketers can analyze vast amounts of data to gain valuable insights into consumer behavior and preferences. Data-driven approaches are becoming increasingly important for strategic decision-making in businesses. AI technology also allows brands to break down geographical barriers and develop localized marketing campaigns that resonate with diverse audiences. Staying ahead of tech advancements is crucial to staying competitive in the ever-evolving digital marketing landscape. Overall, AI presents limitless possibilities for innovation in martech.

Related News

Digital marketing automation startup Maino.ai raises $1.8 Mn

EntrackrEntrackr · 1y ago
Digital marketing automation startup Maino.ai raises $1.8 Mn
Medial

Digital marketing technology firm Maino.ai has raised Rs 15 crore (approximately $1.8 million) led by India Quotient Advisers LLP. Angel investors Karan Bedi, Janhavi Parikh, and other marquee investors have also joined the round. The investment will significantly expand teams in technology, product development, design, and strategy, Maino said in a press release. Founded by Abhijeet Kunwar, Rishabh Kumar, and Vikas Keshri, Maino.ai empowers digital growth marketing for new-age modern companies of all sizes. It uses AI and ML technology to build an end-to-end automated martech platform that provides a one-stop solution to an organization’s marketing needs. Maino.ai claims to have gained significant traction from brands in various sectors, such as media tech, D2C brands, hospitality, and edtech, among others. As per the company, it has effectively enhanced efficiency and scalability for its clients, underscoring the promising future of its technology in the martech space. India Quotient launched its fourth fund worth $80 million in February 2021. in Its portfolio companies include WebEngage, Dhiwise, Vyapar, Pagarbook, Fleetx, Powerplay, Brands.live, and GoComet among others.

Utilizing Digital Marketing: Insights from Woman Entrepreneurs

StartupTalkyStartupTalky · 1y ago
Utilizing Digital Marketing: Insights from Woman Entrepreneurs
Medial

Digital marketing has become essential for women entrepreneurs to thrive in the competitive business world. Through social media platforms, building a community, offering valuable content, networking, and collaborating, women can effectively utilize digital marketing to grow their businesses. Authenticity, storytelling, and tailored advertising are key strategies to engage with target audiences. Videos, community building, influencer collaborations, and staying adaptable to digital trends and technologies are crucial for brand visibility and relevance. Digital marketing empowers women to amplify their voices, break free from traditional norms, and revolutionize their businesses. By leveraging the possibilities of digital marketing, women entrepreneurs can reach a broader audience, gather insights, optimize investments, and maximize revenues. It allows them to spread their message and purpose globally and build a community that resonates with their brand philosophy.

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