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How Startups Are Redefining Holi With Eco-Conscious Playbook

Inc42Inc42 Ā· 8m
How Startups Are Redefining Holi With Eco-Conscious Playbook

Indian direct-to-consumer (D2C) startups are capitalizing on the Holi festival by offering eco-friendly and sustainable products. These startups, such as PHOOL.co, All Naturals, and Earth Inspired, are providing custom gift boxes, non-toxic colors, and certified skin-friendly colors made from natural ingredients. Sustainable gifting has also become popular, with brands like Ferns N Petals offering organic hampers. Additionally, there is a trend towards handmade sweets and healthy festive treats, with a demand for natural sweeteners and gluten-free options. The D2C sector aims to tap into the growing number of environmentally conscious customers and expects the festival to generate over INR 50,000 Cr in business.

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