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How WhatsApp commerce is enabling traveltech startups to rewrite their communication playbook

Inc42 · 12m

The article discusses how traveltech startups in India are leveraging WhatsApp as a powerful tool for business communication, particularly in enhancing customer experience and personalization. With over 2 billion users worldwide, WhatsApp is an ideal platform for traveltech companies to send booking confirmations, travel updates, and other relevant information. By partnering with WhatsApp Business Solution Providers like Karix, traveltech platforms can implement personalized customer support and improve communication through automated messages and chatbots. The integration of WhatsApp has led to increased click-through-rates and improved customer engagement for companies like MakeMyTrip and redBus. The article highlights the potential of WhatsApp commerce and the importance of personalized communication in the future of the travel industry.