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Greenwashing rules push startups to reevaluate marketing and packaging strategies

Economic Times

Economic Times · 8m ago

Greenwashing rules push startups to reevaluate marketing and packaging strategies

Startups in the consumer, food, and food-tech industries are seeking legal advice on product labeling, packaging, and advertising content to ensure compliance with recent guidelines issued by the Central Consumer Protection Authority (CCPA) against greenwashing. The guidelines restrict the use of vague terms such as 'natural' or 'eco-friendly' without scientific evidence or third-party certification. Startups are exploring how to communicate environmental benefits without overstating their claims and are also seeking guidance on implementing required disclosures. Compliance with the guidelines is seen as an opportunity to build consumer trust and attract sustainable-focused investors.

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India’s growth outlook trimmed to 6.2% for FY26 as IMF flags global risks due to US tariff flipflop

Business Today

Business Today · 2m ago

India’s growth outlook trimmed to 6.2% for FY26 as IMF flags global risks due to US tariff flipflop

The IMF has adjusted India's FY26 growth outlook to 6.2% amid global risks linked to US tariff policies. This situation urges India to reevaluate its economic strategies to solidify its global market standing. Recommendations for India include bolstering domestic economic resilience, improving internal market mechanisms, and expanding trade partnerships to withstand external uncertainties.

Startups in non-metros see value in digital marketing; aim to compete with bigger markets

Economic Times

Economic Times · 3m ago

Startups in non-metros see value in digital marketing; aim to compete with bigger markets

Startups in non-metro cities are increasingly adopting digital marketing to expand and compete with larger markets. The trend, driven by factors like internet connectivity and local talent availability, is evident in cities like Jaipur and Coimbatore. Demand for digital marketing skills is growing, with many professionals opting for freelance or boutique agency work. Local-language content and digital strategies tailored to smaller towns are increasingly valued, with startups leveraging these to meet diverse industry demands.

How startups die from their addiction to paid marketing

Internet

Internet · 1y ago

How startups die from their addiction to paid marketing

Andrew Chen warns against startups becoming overly reliant on paid marketing due to escalating costs and diminishing returns. He emphasizes understanding channel-specific Customer Acquisition Costs (CAC) and highlights the pitfalls of addiction to paid marketing. Instead, he advocates for diversifying growth strategies, building real product differentiation, and exploring viral and organic channels for sustainable growth. Click on Source or Read more to read the full article

Huhtamaki India plots big M&A push

Livemint

Livemint · 16d ago

Huhtamaki India plots big M&A push

Huhtamaki India, a leader in the domestic flexible packaging industry, is planning a major M&A push backed by $400-500 million in funds. This move aims to acquire local assets, expand its product offerings, and increase revenues. The initiative occurs amidst a wave of consolidation in the packaging sector, involving major players like Essel Propack, Manjushree, and Huhtamaki, all striving to broaden their product lines and geographical reach.

5 SaaS Marketing Strategies For Massive ROI

Inc42 · 11m ago

5 SaaS Marketing Strategies For Massive ROI

Co-marketing is an effective strategy for boosting awareness and generating leads for your SaaS business. In a saturated market, generic marketing strategies may not yield the desired results. This article presents proven co-marketing strategies that can significantly enhance the growth of your SaaS business.

Meltdown at Byju’s should end the free pass for startups

Money Control

Money Control · 2y ago

Meltdown at Byju’s should end the free pass for startups

A recent opinion piece highlights the need to reevaluate the lenient treatment of startups in light of the crisis faced by BYJU'S. The article argues that the corporate governance lapses, board member resignations, and financial irregularities at BYJU'S should serve as a wake-up call to end the "free pass" given to startups, emphasizing the importance of holding them accountable for their actions and ensuring transparency in their operations.

US CFTC issues first guidelines for carbon credit markets

Livemint

Livemint · 10m ago

US CFTC issues first guidelines for carbon credit markets

The U.S. Commodity Futures Trading Commission has approved guidelines for the trading of voluntary carbon credit derivative contracts in the country. These contracts allow traders to hedge against or speculate on the future price of carbon credits, representing the right to emit one metric ton of carbon dioxide or an equivalent amount of greenhouse gases. Regulators are cracking down on price manipulation and greenwashing concerns in voluntary carbon markets. The U.S. government has also introduced rules to govern the use of voluntary carbon credits to boost confidence in offset projects.

Flipkart elevates Akash Jain to Marketing Director

Inshorts · 4m ago

Flipkart elevates Akash Jain to Marketing Director

Flipkart has elevated Akash Jain to Director of Marketing, Head of Media. With nearly seven years at Flipkart, Jain will now oversee digital and ATL media strategies across key verticals, including Flipkart Minutes. His leadership is expected to drive brand positioning, consumer engagement, and innovative marketing strategies in India's competitive e-commerce landscape.

Alternative investment firm PAG acquires majority stake in Pravesha Industries

YourStory

YourStory · 6m ago

Alternative investment firm PAG acquires majority stake in Pravesha Industries

PAG, a private equity investment firm focused on the Asia Pacific, has acquired a majority stake in Pravesha Industries Private Limited, a prominent packaging company in the pharmaceutical sector. This acquisition marks PAG's second investment in the packaging industry. Pravesha, established in 1999, operates four manufacturing facilities in India and primarily serves developed markets like the US and Europe. PAG aims to drive Pravesha's growth through organic and inorganic strategies.

Zomato Collaborates with Startup India for Plastic-Free Orders Packathon

StartupTalky

StartupTalky · 1y ago

Zomato Collaborates with Startup India for Plastic-Free Orders Packathon

Zomato, in collaboration with Startup India, has announced a 'Plastic-Free Orders Packathon' to promote sustainable packaging for food delivery orders. The competition invites startups to showcase their innovative packaging solutions. Zomato has already recognized 3.6 million orders as plastic-free, and this initiative aims to support restaurants and startups in finding affordable and functional alternatives to plastic packaging. The top three winners of the Packathon will receive prizes worth INR 10 lakhs, 5 lakhs, and 3 lakhs. The application submission deadline is February 29th.

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