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How startups die from their addiction to paid marketing

Internet · 11m

Andrew Chen warns against startups becoming overly reliant on paid marketing due to escalating costs and diminishing returns. He emphasizes understanding channel-specific Customer Acquisition Costs (CAC) and highlights the pitfalls of addiction to paid marketing. Instead, he advocates for diversifying growth strategies, building real product differentiation, and exploring viral and organic channels for sustainable growth. Click on Source or Read more to read the full article