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How digital savvy apparel brands are scaling without external capital

Livemint

Livemint · 1y ago

How digital savvy apparel brands are scaling without external capital

Several Indian apparel brands, including Suta, Mulmul, and Phutari, have managed to build profitable businesses without relying on external capital. These brands have leveraged social media platforms like Instagram to directly connect with their target audience, benefiting from the premiumization of products and increased spending by Gen Z and millennials. While online channels contribute a significant portion of their revenues, these brands have also recognized the importance of offline presence and are adopting an omnichannel strategy. This approach allows them to build trust and cater to consumers in tier 2 and 3 markets.

Related News

Dopplr raises $750K from Cornerstone Ventures

Entrackr

Entrackr · 1y ago

Dopplr raises $750K from Cornerstone Ventures

Dopplr, a provider of virtual try-on solutions for apparel brands selling online, has raised $750,000 in funding led by Cornerstone Ventures , with participation from U.S-based BAT VC. The proceeds will be used to ramp up Dopplr’s operations across a wider range of apparel categories, including sportswear, lifestyle, and innerwear brands. Founded in 2020, Dopplr’s innovative virtual try-on technology empowers online apparel brands to offer a photorealistic 3D experience for their customers. It allows shoppers to create digital twins, determine their ideal size for each product, and visualise how the clothes would appear on their own bodies. This personalised approach also generates valuable behaviour data that captures detailed customer shopping habits online. Using this data, Dopplr empowers brands to make informed decisions and personalise the shopping experience for their customers.

Tata Sons to invest $1 billion more in digital arm

Economic Times

Economic Times · 1y ago

Tata Sons to invest $1 billion more in digital arm

Tata Sons plans to invest $1 billion in Tata Digital over the next few years. The investment comes as Tata Digital reviews its digital strategy with the appointment of a new CEO and puts a pause on external fundraising for its ecommerce entity, Tata Neu. Tata Digital has already received over $2 billion in funding from Tata Sons for Neu, and the company will focus on execution and scale before seeking external investors. The superapp is integrating Air India and will prioritize scaling its fintech vertical. Profitability and addressing customer complaints are key areas of focus.

Sisters build ₹5 Cr Chikankari brand from ₹1 lakh startup

Inshorts · 2m ago

Amid the 2020 pandemic, sisters Anuja and Pratanksha Gupta launched Chowkhat with ₹1 lakh, reviving Lucknowi Chikankari through affordable fashion. Starting from home in Ghaziabad, their Instagram-led brand now earns ₹5 crore and empowers 40+ women. Their journey blends tradition, digital savvy, and social impact, proving how passion and grit can stitch a powerful success story.

Pidilite Ventures’ Sanket Parekh on focus areas and why it won't raise external capital

VCCircle

VCCircle · 1y ago

Pidilite Ventures’ Sanket Parekh on focus areas and why it won't raise external capital

Sanket Parekh, the director of Pidilite Ventures, discusses the focus areas of the corporate VC arm and its decision not to raise external capital. Pidilite Ventures has already invested in several startups and plans to invest in more without seeking external funding.

D2C space: Investments in "not my parents' brands" are #trending

Economic Times

Economic Times · 1y ago

D2C space: Investments in "not my parents' brands" are #trending

Investors in the direct-to-consumer (D2C) space are shifting their focus towards young brands that target Gen Z consumers and have no connection to established brands favored by older generations. This trend is visible across various industries such as food and beverages, fashion, and technology. Venture capital firms are backing these new-gen brands, recognizing that the younger generation is looking for unique experiences and is less emotionally attached to traditional brands. This shift in consumer behavior is driven by both strategic messaging and product innovation in niche categories. While initial focus may be on Gen Z, investors believe that scaling and becoming successful requires targeting a broader market base.

GlobalBees Raises Stakes In Frootle India, Wellspire India

Inc42 · 12m ago

GlobalBees Raises Stakes In Frootle India, Wellspire India

GlobalBees, a company in the digital consumer brands space, has announced that it has acquired an additional 23% stake in Frootle India Pvt Ltd and Wellspire India Pvt Ltd. The investment, worth INR 105.15 Cr and INR 1.05 Cr respectively, has increased GlobalBees' stake in both companies from 51% to 74%. GlobalBees is a rapidly growing company that focuses on acquiring and scaling digitally native consumer brands. Frootle and Wellspire are both subsidiaries of FirstCry, an omnichannel baby and kids marketplace.

Online brands’ logistics paradox—can’t live with them, can’t ship without them

Livemint

Livemint · 1m ago

Online brands’ logistics paradox—can’t live with them, can’t ship without them

Direct-to-consumer (D2C) brands heavily depend on logistics partners to reach their customers, but face persistent issues like billing mistakes, mishandling returns, and poor delivery experiences. These problems strain relationships, impacting D2C companies in sectors such as apparel, beauty, food, beverages, and electronics. Despite frustration, D2C brands find third-party logistics essential for maintaining relevance and operational efficiency as they sell directly from digital platforms, highlighting the critical yet challenging nature of these partnerships.

Activewear brand TechnoSport snags $21 mn in first fundraising

VCCircle

VCCircle · 1y ago

Indian performance wear brand TechnoSport has raised $21 million in its first external fundraising round led by A91 Partners. The Bengaluru-based company, known for its affordable high-performance apparel, plans to use the funds to improve manufacturing capabilities, enhance digital brand building, and expand its sales and distribution channels. TechnoSport, which aims to capture 10% of India's activewear market, posted a revenue of INR 286.4 crore ($38.4 million) in the fiscal year 2022-23, with a net profit of INR 29.2 crore ($3.9 million). The sports apparel market in India is expected to reach $1.9 billion by 2029, growing at a CAGR of 16.2%.

CaratLane founder Mithun Sacheti becomes co-sponsor and general partner at Singularity Growth

Economic Times

Economic Times · 1y ago

CaratLane founder Mithun Sacheti becomes co-sponsor and general partner at Singularity Growth

Mithun Sacheti, the founder of CaratLane, has been appointed as the co-sponsor and general partner at Singularity Growth. Sacheti will bring his expertise in scaling businesses and building successful global brands to the venture capital firm, which focuses on investing in technology and consumer brands. This strategic partnership aims to drive growth and foster innovation in the startup ecosystem.

Rohit Sharma Backs Prozo to Build India’s Integrated Supply Chain Operating System

StartupTalky

StartupTalky · 2m ago

Rohit Sharma Backs Prozo to Build India’s Integrated Supply Chain Operating System

Prozo, an integrated supply chain company in India, has received strategic investment from cricketer Rohit Sharma. Founded by Dr. Ashvini Jakhar in 2016, Prozo unifies warehousing, freight, and fulfillment through a full-stack platform, supporting over 150 brands. Rohit's investment underscores the importance of supply chain infrastructure in modern commerce. Prozo aims to bridge logistical gaps for brands scaling across geographies, leveraging tech-enabled solutions to meet rising demands in India's growing digital commerce landscape.

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