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FitFeast raises Rs 5.5 Cr from IPV, ropes in Shane Watson and Axar Patel as investors

EntrackrEntrackr · 14d ago
FitFeast raises Rs 5.5 Cr from IPV, ropes in Shane Watson and Axar Patel as investors
Medial

Gurugram-based protein-focused nutrition brand FitFeast has raised Rs 5.5 crore ($642K) in a seed funding round led by Inflection Point Ventures (IPV). The round also included participation from notable investors such as Raghav Singhal (Swasthum Wellness), Santosh Govindaraju, and Aabhas Khanna. The fresh capital will be used to expand FitFeast’s digital presence through D2C, marketplaces, and quick commerce platforms, grow its leadership and marketing capabilities, strengthen distribution in metro and tier-I cities, and launch new products. Founded in 2021 by Aditya Poddar, FitFeast is a nutrition-first brand offering high-protein, flavour-rich snacks like protein chips, Malai Kulfi protein shakes, dessert-inspired bars, and nut butters. Its business model is primarily direct-to-consumer (D2C), supported by availability on platforms like Zepto, Amazon, Flipkart, and others, with deliveries made across 20,000 pin codes in India. The brand has gained significant visibility after being featured on Shark Tank India Season 4, and claims to have already sold over 10 million grams of protein. FitFeast is now backed by cricketing legends Shane Watson and Axar Patel, both of whom have joined as investors and brand ambassadors. With monthly revenues crossing Rs 50 lakh and recent 5x growth in four months, the company is scaling quickly through a combination of flavour innovation, digital presence, and strategic endorsements.

Lo! Foods raises $3.5 Mn in Series B round

EntrackrEntrackr · 16h ago
Lo! Foods raises $3.5 Mn in Series B round
Medial

Lo! Foods, a Bengaluru-based functional food startup, has raised $3.5 million in Series B funding led by Rainmatter Health (Zerodha's health initiative) and Singapore-based Capital Code, with participation from Mount Judy Ventures, Ice.VC, KPB Ventures, and other existing investors. The proceeds will be used to expand warehousing, enhance backend technology, launch offline pilots in Bengaluru, and invest in brand-building for Protein Chef. According to the company, the brand has rapidly emerged as Lo! Foods’ biggest growth engine, contributing significantly to the startup's near-Rs 100 crore annual recurring revenue milestone. Lo! Foods operates across four verticals, Protein Chef (protein enrichment), Keto Smart (weight loss), DiabeSmart (diabetes management), and GlutenSmart (gluten intolerance). The brand's scale has been accelerated by strong adoption on quick commerce platforms such as Blinkit, Zepto, and Swiggy Instamart, which now account for nearly 65% of its total sales. The firm is also preparing to launch new product lines and rebrand DiabeSmart to Sugar Smart for better market positioning.

PV Sindhu invests in Greenday’s Better Nutrition

EntrackrEntrackr · 1y ago
PV Sindhu invests in Greenday’s Better Nutrition
Medial

Indian badminton players PV Sindhu has invested in Greenday’s ‘Better Nutrition’ brand and become brand ambassador of the D2C brand. This collaboration aims to combat micronutrient deficiencies in India through innovative biofortified foods, enhancing both consumer health and farmer livelihoods, the company said in a press release. Founded by Prateek Rastogi and Aishwarya Bhatnagar, Greenday is increasing the nutritional value of staple crops, allowing consumers to access essential vitamins and minerals through their everyday meals. The firm works closely with farmers, educating, empowering, and incentivizing them to cultivate nutrient-dense crop varieties. The startup currently operates about 75 agri-input stores and procurement centres across the country under its Greenday ‘Kisan ki Dukan’ brand. Its FMCG brand ‘Better Nutrition’, uses biofortification, a transformative method that enhances the nutritional value of crops from the seed stage. The product range includes biofortified Atta, Rice, Bajra, Ragi, and Makka, enriched with minerals and vitamins such as Zinc, Iron, Protein, Pro-Vitamin A, and Calcium. PV Sindhu also endorses brands such as Spinny, Bank of Baroda, Asian Paints, and Bridgestone India.

Snack brand phab raises $2 Mn in seed round led by OTP Ventures

EntrackrEntrackr · 2m ago
Snack brand phab raises $2 Mn in seed round led by OTP Ventures
Medial

phab, a nutritionist-led snacking brand, has raised $2 million in a seed funding round led by OTP Ventures along with participation from Capri Global, Sim&San law firm, and other angel investors. The proceeds will be utilized for growth capital, capex investments, team expansion, and strengthening both its online and offline presence across India, phab said in a press release. Co-founded in 2022 by Gayatri and Ankit Chona, phab offers high-protein and high-flavour snacks that bring together indulgence and real nutrition. The brand focuses on creating healthy and tasty protein supplements and nutrition snacks. According to the Mumbai based company, it offers a variety of products like protein milkshakes, protein powders, and energy bars, aiming to provide convenient and delicious options for consumers looking to boost their protein intake. Phab states that it emphasizes a science-backed approach to food, with nutritionists, scientists, and chefs collaborating to create products that meet nutritional needs. The brand plans to build pan-India presence through a multi-channel strategy across digital, quick commerce, general and modern trade, expand the team and production capabilities, and launch new product categories. Phab claims to have sold over two million bars, bombs and bottles. The brand aspires to bridge the gap of protein deficiency in the country and it ties up with schools and organisations working with marginalised groups to help reach those who need protein the most but have the least access to it.

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