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GOAT Life raises additional pre-seed round led by D2C Insider Super Angels

EntrackrEntrackr · 1d ago
GOAT Life raises additional pre-seed round led by D2C Insider Super Angels
Medial

GOAT Life, a breakfast-focused D2C brand, has raised an additional Rs 1.6 crore, extending its earlier Rs 1.1 crore pre-seed round. The round was led by existing investor D2C Insider Super Angels, with participation from Consumer Collective by Atrium and angel investors including Vikram Ahuja, Akash Gupta, and Dhruv Kohli, among others. According to the company, the capital will be used to expand distribution on quick-commerce platforms such as Blinkit and Swiggy Instamart, launch new flavours, and scale supply chain operations. Founded in 2023 by Yash Kalra, GOAT Life operates in the ready-to-eat oats segment, offering high-protein products positioned for convenience. The company rebranded from GoOAT in 2025 and states that its products do not use refined sugar, preservatives, or artificial flavours. It is also evaluating expansion into categories such as protein cookies and powders. The Kota-based startup said its monthly revenue increased from around Rs 10 lakh to nearly Rs 65 lakh over the past few months. About 70% of sales come from its direct-to-consumer channel, with the remainder from online marketplaces and quick-commerce platforms. GOAT Life has relied on founder-led marketing initiatives and limited-edition product drops to drive visibility. The company also received wider attention following Kalra’s appearance on Pitch Please, hosted by Rahul Dua.

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Gubbachhi raises pre-seed round from D2C Insider Super Angels Fund

EntrackrEntrackr · 2m ago
Gubbachhi raises pre-seed round from D2C Insider Super Angels Fund
Medial

Gubbachhi raises pre-seed round from D2C Insider Super Angels Fund Gubbachhi, a homegrown Indian toy brand, has raised an undisclosed amount in a pre-seed funding round from the D2C Insider Super Angels Fund. The proceeds will be used to strengthen operations, expand product offerings, and grow its community of Indian parents. The brand also plans to launch new product lines and deepen its online presence to reach a wider customer base. Founded in 2023 by Abhijith and Pallavi Shetty, Gubbachhi designs and manufactures India-inspired educational and cultural toys. Gubbachhi's product portfolio includes toys, puzzles, soft toys, and pretend play sets. It currently sells through its website, select online marketplaces, and limited physical retail stores. The investment comes from D2C Insider Super Angels Fund, an operator-led fund that backs early-stage consumer brands. The fund is supported by Anupam Mittal (Shaadi.com), Kunal Bahl and Rohit Bansal (Titan Capital), Hitesh Dhingra and Bhisham Bhateja (The Man Company), and other prominent D2C founders.

GoOAT raises pre-seed round led by D2C Insider Super Angels

EntrackrEntrackr · 9m ago
GoOAT raises pre-seed round led by D2C Insider Super Angels
Medial

GoOAT raises pre-seed round led by D2C Insider Super Angels D2C nutrition brand GoOAT has raised a pre-seed funding round led by D2C Insider Super Angels for an undisclosed amount. The round also saw the participation of investors including Deep Bajaj (founder of Sirona), Mohit Bajaj (co-founder of Sirona), Dhruv Kohli (founder of Boba Bhai), Shiv Dhawan (founder of First Coffee), Akash Gupta (founder of Zpyy Electric), Vikram Ahuja (founder of HomeGuru), Gagan Malhotra (lead at Swiggy Dineout), and Sanchit Garg (operation manager at Amazon). The proceeds will be used to expand GoOAT's product range and accelerate research and development tailored specifically for the Indian market. Founded by Yash Kalra, GoOAT provides breakfast and snacking meal options with its innovative, ready-in-30-second formula. It caters to the demand for nutritious and delicious options among health-conscious consumers.

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund

EntrackrEntrackr · 4m ago
DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund
Medial

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund DOBRA, a food and beverage brand, has raised Rs 1.5 crore in its seed funding led by the D2C Insider Super Angels Fund. The round saw participation from D2C founders and operators, marking the brand’s first institutional raise. The proceeds will be used to scale across modern retail outlets, food service channels, quick commerce platforms, and direct-to-consumer sales. Founded by Oxbow Brands, DOBRA is known for playful products such as pop goli soda, artisanal cotton candy, and tapioca crisps, which blend nostalgia with premium quality. Rahul Johar, co-founder of Oxbow Brands, said the funding is more than capital, it is an endorsement from entrepreneurs who have built category-defining consumer brands in India. “D2C Super Angels bring battle-tested insights that will help us scale faster,” he added. The brand aims to tap into India’s $170 billion FMCG market by offering differentiated, experience-led products that appeal to young, urban consumers. With this raise, DOBRA will strengthen operations, expand its product line, and deepen consumer trials, while laying the groundwork for international growth. D2C Insider provides funding and support to early-stage D2C startups and has a network of over 10,000 founders. The Super Angels Fund, introduced in October last year, focuses on investments in consumer-focused startups.

D2C Insider launches Super Angels Fund with Rs 25 Cr corpus

EntrackrEntrackr · 1y ago
D2C Insider launches Super Angels Fund with Rs 25 Cr corpus
Medial

D2C Insider, a D2C community with over 10,000 founders as members, has launched the Super Angels Fund—an operator fund tailored for the new-age consumer space. Recently, the firm launched the third cohort of its flagship Elevate Program. The program offers a structured 12-week hybrid boot camp, with guidance from over 25 industry leaders like Aditya Sharma (The Souled Store), Karthik Reddy (Blume Ventures), and Gaurav Khatri (Noise) among others, The fund is backed by over 50 D2C founders, including industry stalwarts like Aneesh Seth (Dr. Seth’s), Vedang Patel (Souled Store), Soumya Kant (Clovia), Kunal Bahl (Snapdeal), and Vivek Biyani (Broadway). With a corpus of Rs 25 crore, the Super Angels fund is set to empower innovative pre-seed/seed stage D2C startups by providing them with capital invaluable mentorship, and strategic guidance from experienced operators. The fund plans to deploy the corpus across 20-25 early-stage startups in the pre-seed/seed stages, with average cheque sizes of Rs 1 crore, by partnering and co-investing with other leading funds via its vast community networks. The D2C Insider Super Angels fund has already made a first close of Rs 10 crore and has executed nine investments in Basil, PiknDel, Samosa Party, Crest, Assembly, Futwork, The Solved Skin, Business On Bot and Snackibl

D2C Insider hits first close of maiden fund to back consumer startups

VCCircleVCCircle · 1y ago
D2C Insider hits first close of maiden fund to back consumer startups
Medial

- Startup enabler D2C Insider has reached the first close of its first fund for investing in early-stage consumer startups. - The Super Angels Fund has a target corpus of Rs 25 crore and has successfully hit the first close at Rs 10 crore. - D2C Insider plans to deploy the fund across 20-25 early-stage startups in the pre-seed/seed stages with average investment amounts of Rs 1 crore. - The fund has already invested in nine D2C startups including Basil, PiknDel, Samosa Party, Crest, Assembly, Futwork, The Solved Skin, Business On Bot, and Snackible. - The fund is backed by over 50 founders, including Snapdeal co-founder Kunal Bahl, with other notable backers being Aneesh Seth, Vedang Patel, Soumya Kant, and Vivek Biyani. - D2C Insider began as a community on a social networking app in 2019, and it has grown to include thousands of brand founders, enabler-founders, and investors.

D2C Insider hosts first Super Angels Founders Day in Gurugram

EntrackrEntrackr · 7m ago
D2C Insider hosts first Super Angels Founders Day in Gurugram
Medial

D2C Insider, a community for direct-to-consumer (D2C) startups, held its first Super Angels Founders Day at UrbanWrk, Gurugram. The event brought together founders of portfolio companies, investors from the Super Angels Fund, and others from the D2C ecosystem. The event focused on the progress of Super Angels Fund I, a Rs 25 crore fund launched in the previous year. Founders from companies such as Assembly, Basil, Business on Bot, Crest, Divine Hindu, Futwork, GoOat, Pikndel, Snackible, Samosa Party, Solved Skin, and Steam Pro shared business updates and engaged with their early-stage investors. Among the investors who attended were Rohit Bansal (Snapdeal), Hitesh Dhingra (The Man Company), Sumit Baid (KeraGain), Atul Bhakta (One World Group), Mohit Garg (Assembly), along with others. A session titled “The Operator Capital Revolution” featured Rohit Bansal and Hitesh Dhingra in conversation with Abhishek Shah of D2C Insider. They discussed communication between founders and investors and the role of experienced founders in supporting newer ones. Another discussion, “From Guts to Graphs,” brought together both investors and founders to examine startup evaluation and the fundraising experience from both perspectives. D2C Insider provides funding and support to early-stage D2C startups and has a network of over 10,000 founders. The Super Angels Fund, introduced in October last year, focuses on investments in consumer-focused startups.

Spiritual lifestyle brand Divine Hindu raises seed round

EntrackrEntrackr · 6m ago
Spiritual lifestyle brand Divine Hindu raises seed round
Medial

Spiritual lifestyle brand Divine Hindu has raised Rs 1.56 crore in a seed funding round from BeyondSeed, D2C Insider Super Angels, and Signal Ventures. The proceeds will be utilized for brand growth in India and overseas, offer more spiritual products, and build an online community around Hindu traditions, Divine Hindu said in a press release. Co-founded by Aniruddha Singhai and Anurodh Singhai, Divine Hindu offers certified devotional and spiritual products, including Rudraksha, Tulsi, Karungali, sandalwood, agarbatti, brass idols, puja kits, sacred jewellery, gemstones, and religious books. Each item is selected to honor ritual purity, support traditional artisans, and provide beautifully made spiritual products that people can trust. Divine Hindu aims to expand all over India through e-commerce platforms such as Amazon, Flipkart, Myntra, Blinkit, Zepto & Instamart. The brand also plans to start selling products internationally, initially through Amazon Global, to places like the US, UK, UAE, and Canada. It is also preparing new product launches such as curated puja kits and spiritual wearables.

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