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D2C Insider hits first close of maiden fund to back consumer startups

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- Startup enabler D2C Insider has reached the first close of its first fund for investing in early-stage consumer startups. - The Super Angels Fund has a target corpus of Rs 25 crore and has successfully hit the first close at Rs 10 crore. - D2C Insider plans to deploy the fund across 20-25 early-stage startups in the pre-seed/seed stages with average investment amounts of Rs 1 crore. - The fund has already invested in nine D2C startups including Basil, PiknDel, Samosa Party, Crest, Assembly, Futwork, The Solved Skin, Business On Bot, and Snackible. - The fund is backed by over 50 founders, including Snapdeal co-founder Kunal Bahl, with other notable backers being Aneesh Seth, Vedang Patel, Soumya Kant, and Vivek Biyani. - D2C Insider began as a community on a social networking app in 2019, and it has grown to include thousands of brand founders, enabler-founders, and investors.