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Exclusive: Home decor startup Vaaree kicks off new round

EntrackrEntrackr · 1y ago
Exclusive: Home decor startup Vaaree kicks off new round
Medial

Home Furnishing & Decor Startup Vaaree has raised Rs 20.78 crore ($2.5 million) in a pre-Series A round led by Capier Investments with the participation of Peak XV’s Surge Ventures. The board at Vaaree has passed a special resolution to issue 3,063 pre-series A CCPS at an issue price of Rs 67,856 each to raise Rs 20.78 crore or $2.5 million, its regulatory filing accessed through Registrar of Companies shows. Capier Investments pumped in Rs 12.47 crore while Surge Ventures contributed Rs 8.31 crore in the pre-series A. The company is likely to get more funds in the same round. As per TheKredible’s estimate, the company is valued at around Rs 180 crore ($21.6 million) post-money. Vaaree has raised around $7 million to date including a $4 million seed money led by Peak XV’s Surge Ventures and with the participation of Vistra, Better Capital, Capier Investments, and All in Capital in September last year. Founded in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra, Vaaree caters to home decor across categories including furnishing, kitchen, decor, bath, and garden. Vaaree was a part of the eighth cohort of Surge’s accelerator program and it also raised funds from angels such as Kunal Shah, Arjun Vaidya, Vineeta Singh, Ghazal Alagh, Varun Dua, Manish Dugar, Anjali Bansal, Suhail Sameer, and Ruchi Deepak, among others. In its first fiscal year (FY23), Vaaree’s revenue from operations was recorded at Rs 1.91 crore while the loss of the firm stood at Rs 3.5 crore in the same period. The company is yet to file its financial results for FY24. Livspace, HomeLane and Furlenco are the top notch funded startups in the home decor space. Early stage companies such as DecorTwist, Sunday Design, and KraftInn, among others, also raised funds in the past couple of years.

Home Essentials raises Rs 70 Cr in pre-Series B led by 360 ONE Asset

EntrackrEntrackr · 5d ago
Home Essentials raises Rs 70 Cr in pre-Series B led by 360 ONE Asset
Medial

Snippets Home Essentials raises Rs 70 Cr in pre-Series B led by 360 ONE Asset Home Essentials, a D2C brand for home and kitchen essentials, has raised Rs 70 crore in a pre-Series B funding round led by 360 ONE Asset, with participation from existing investor India Quotient. The Gwalior-based company had previously secured $2.2 million in a seed funding round from India Quotient and others. The proceeds will be used to expand its omnichannel presence and deepen its product portfolio across kitchen and home improvement categories, Home Essentials said in a press release. Co-founded in 2024 by brothers Tanishq and Divyam Jain, Home Essentials is a digital-first home and kitchen brand offering a curated range of more than 1,000 products across storage, cookware, furniture, and decor. The brand positions itself around “smart living,” combining high utility with modern aesthetics at accessible price points. Key products include kitchen storage containers, cookware, home organisation solutions, bathroom accessories, and decor. The company plans to strengthen the home and kitchen category through investments in offline expansion, supply chain capabilities, and product innovation. It aims to scale revenue to Rs 500 crore over the next three years and reach 5 million Indian households. Since inception, the company claims to have served over one million customers and maintained strong unit economics with a focus on profitability. It is also expanding its offline presence and plans to operate 20 stores by the end of this year across the country. Home Essentials may compete directly or indirectly with other brands in the segment such as Home Centre, Nestesia, and IKEA, among others.

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