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Exclusive: Home decor startup Vaaree kicks off new round

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Home Furnishing & Decor Startup Vaaree has raised Rs 20.78 crore ($2.5 million) in a pre-Series A round led by Capier Investments with the participation of Peak XV’s Surge Ventures. The board at Vaaree has passed a special resolution to issue 3,063 pre-series A CCPS at an issue price of Rs 67,856 each to raise Rs 20.78 crore or $2.5 million, its regulatory filing accessed through Registrar of Companies shows. Capier Investments pumped in Rs 12.47 crore while Surge Ventures contributed Rs 8.31 crore in the pre-series A. The company is likely to get more funds in the same round. As per TheKredible’s estimate, the company is valued at around Rs 180 crore ($21.6 million) post-money. Vaaree has raised around $7 million to date including a $4 million seed money led by Peak XV’s Surge Ventures and with the participation of Vistra, Better Capital, Capier Investments, and All in Capital in September last year. Founded in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra, Vaaree caters to home decor across categories including furnishing, kitchen, decor, bath, and garden. Vaaree was a part of the eighth cohort of Surge’s accelerator program and it also raised funds from angels such as Kunal Shah, Arjun Vaidya, Vineeta Singh, Ghazal Alagh, Varun Dua, Manish Dugar, Anjali Bansal, Suhail Sameer, and Ruchi Deepak, among others. In its first fiscal year (FY23), Vaaree’s revenue from operations was recorded at Rs 1.91 crore while the loss of the firm stood at Rs 3.5 crore in the same period. The company is yet to file its financial results for FY24. Livspace, HomeLane and Furlenco are the top notch funded startups in the home decor space. Early stage companies such as DecorTwist, Sunday Design, and KraftInn, among others, also raised funds in the past couple of years.