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D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures

EntrackrEntrackr · 4d ago
D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures
Medial

D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures FarmDidi, a D2C pickle brand that empowers rural women entrepreneurs, has raised over Rs 7 crore in a seed funding round led by Samved Ventures. The round also saw participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from IIM Calcutta and Symbiosis. The proceeds will be used to strengthen the team, invest in R&D, enhance tech-led quality systems, and expand its community of rural women entrepreneurs (“Didis”) from 2,000 to over 5,000 in the coming years. Founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar, FarmDidi enables rural women to produce homemade, chemical-free pickles and condiments at the farmgate. The firm blends traditional recipes with modern food safety protocols, ensuring clean-label products that capture the authentic taste of Indian kitchens while meeting today’s quality standards. “FarmDidi was built on the belief that the food from our grandmothers’ kitchens could also empower thousands of women. With this funding, we will strengthen our R&D, scale our women-led micro-units, and continue to give consumers access to traceable, tested, and authentic homemade food. Our vision is to make FarmDidi a household name while creating sustainable livelihoods at scale,” said Manjari Sharma, CEO of FarmDidi. FarmDidi, which appeared on Shark Tank India Season 3, secured a funding deal of Rs 1 crore from Shark Tank judges Vineeta Singh and Peyush Bansal. FarmDidi claims to have scaled rapidly, operating at an ARR of Rs 18 crore, fulfilling over 30,000 monthly orders. The company claims it is the number 1 pickle brand on Amazon in India, with 4 of the top 10 best-sellers. It competes with Mother’s Recipe and Priya Pickles and operates on a tech-enabled model involving community participation.

Ice popsicle brand Skippi raises Rs 12 Cr in extended pre-Series A round

EntrackrEntrackr · 2m ago
Ice popsicle brand Skippi raises Rs 12 Cr in extended pre-Series A round
Medial

Ice popsicle brand Skippi has raised Rs 12 crore ($1.4 million) in an extended pre-Series A funding round led by the Dubai based strategic family offices of Surya, which invested Rs 10 crore. The remaining Rs 2 crore came from other angel investors. The startup was featured in Shark Tank India Season 1, where it secured Rs 1.2 crore from all six sharks: Aman Gupta, Ashneer Grover, Anupam Mittal, Namita Thapar, Vineeta Singh, and Piyush Bansal, in exchange for an 18 percent equity stake. Since then, the company claims to have grown its monthly revenue 80 times, from Rs 5 to 7 lakh to several crore. The Hyderabad based company had previously raised 1.43 million dollars in a seed round in April 2024 from Hyderabad Angels and others. According to a press release, the fresh funds will be used for growth initiatives, enhancing brand visibility, strengthening working capital, accelerating product innovation, onboarding senior leadership, and expanding into the Middle East market. Co-founded in 2021 by Ravi and Anuja Kabra, Skippi specializes in natural ice pops made with all-natural ingredients and RO water. The brand offers a range of flavors including traditional Indian options like Kala Khatta and follows an omnichannel retail model, selling through its website, online marketplaces, and a network of distributors and stockists. Skippi’s products are now available in over 20,000 retail outlets across India and on platforms such as Zepto, Swiggy Instamart, Amazon, BigBasket, and its own website. The company has also diversified its portfolio with new offerings such as Crazy Corn, Cornsticks, and Cream Rolls.

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