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Home decor brand Ritualistic raises $1 Mn

EntrackrEntrackr · 7m ago
Home decor brand Ritualistic raises $1 Mn
Medial

Snippets Home decor brand Ritualistic raises $1 Mn Home décor brand Ritualistic has raised $1 million in a mix of secondary and primary funding from Deep Bajaj and Mohit Bajaj. The fresh funds will be used to expand product lines, enhance distribution channels, and invest in marketing efforts, Ritualistic said in a press release. Co-founded in 2018 by Shashank Jain and Neha Jain, Ritualistic is a home décor brand rooted in Indian culture and traditions. From handcrafted wall plates to spiritual essentials, the brand offers a diverse range of products designed to elevate spaces and celebrate heritage. The Gurugram-based company offers a unique product range that includes wall plates, cultural décor, and ritual essentials. The brand aims to preserve Indian heritage while catering to the tastes of today’s consumers. Ritualistic aspires to celebrate Indian traditions through unique and meaningful products. The company plans to reach more homes and hearts and inspire people to rediscover the beauty of Indian craftsmanship. Ritualistic claims that it has already carved a niche in selling premium and unique home décor products. In a few years, the brand boasts a loyal customer base across over 250 major cities in India and several other countries. Ritualistic plans to explore collaborations with temples, museums, and cultural organizations to deepen its reach.

Related News

Home decor and lifestyle brand Nestasia raises $8.35 Mn

EntrackrEntrackr · 1y ago
Home decor and lifestyle brand Nestasia raises $8.35 Mn
Medial

Nestasia, a home decor and lifestyle brand, has raised $8.35 million in a fresh funding round from Susquehanna Asia VC, Stellaris Venture Partners, and notable angel investors. The proceeds will be used to scale the company’s efforts in offline store expansion, new category launches, brand building, and hiring. Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers a curated selection of home decor and lifestyle products across six key categories. Nestasia plans to expand its product range within kitchenware, drinkware, cookware, and appliances and introduce new themed categories such as Nest Baby & Kids (home products for children), and more. Over the past year, Nestasia claims to have expanded its offline presence across six cities, with seven exclusive brand outlets. The firm plans to deepen its presence across these cities and expand to new ones by opening 30 stores by the end of 2025.

Wooden Street raises $43 Mn in Series C round from Premji Invest

EntrackrEntrackr · 9m ago
Wooden Street raises $43 Mn in Series C round from Premji Invest
Medial

Wooden Street, a furniture and home decor brand, has raised Rs 354 crore (approximately $43 million) in its Series C round from Premji Invest. Before this, the company had raised $30 million led by Westbridge in April 2022 and the latest round takes the total funding to $78 million to date. According to the company’s co-founder Dinesh Pratap Singh, the proceeds will be used to fuel business expansion, scale retail footprint by opening new stores in tier-II and tier-III cities and enhancing the omni-channel presence. Besides funding, Premji Invest will support Wooden Street with strategic insights to help scale its operations. Founded in 2015, Wooden Street operates on a company-owned, company-operated (COCO) model and boasts a network of more than 100 experience stores nationwide. Operating across both online and offline channels, the company has 102 experience stores, over 20 warehouses, and a 15 lakh sq ft manufacturing facility spread across India. For the fiscal year ending in March 2024, Wooden Street reported more than Rs 260 crore in revenue while its losses stood at only Rs 10.9 crore.

How Nestasia Aims To Become The Go-To Brand For All Home Decor Needs

Inc42Inc42 · 1y ago
How Nestasia Aims To Become The Go-To Brand For All Home Decor Needs
Medial

The Indian home decor industry is experiencing a shift towards direct-to-consumer (D2C) models. Previously, purchasing home furnishings meant shopping offline or buying local products. However, the growth of digital channels has transformed the market. One D2C brand in particular generates the majority of its sales through online channels, with only a small portion coming from its physical stores. The brand focuses on providing high-quality and well-designed products to attract customers. By engaging with their audience through social media and offering DIY projects, the brand has successfully built a strong online presence. Additionally, the brand has expanded its product categories to include kitchen items, which now contribute significantly to its revenue. With plans for increased scale and efficiency, the brand aims to achieve profitability by 2025.

Cleevo raises $1 Mn in seed round led by Eternal Capital

EntrackrEntrackr · 4m ago
Cleevo raises $1 Mn in seed round led by Eternal Capital
Medial

Home hygiene startup Cleevo has raised $1 million in its seed funding round led by Eternal Capital. The round also saw participation from Zeca Capital, DeVC, Utsav Somani (iSeed), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar (Action Tesa Group), Alok Mittal (Indifi), and members of the Venture Garage Network. The proceeds will be used in R&D, and grow across digital, B2B, and select international channels. Founded by Mayank Jain and Karan Shah, Cleevo develops concentrate-based cleaning products aimed at reducing packaging waste, shipping costs, and emissions. The brand offers non-toxic formulations produced at its in-house R&D and manufacturing facility. Its products are distributed through platforms including Zepto, Amazon, Flipkart, and the company’s D2C website. Jain has positioned Cleevo as a brand focused on low-waste formats and affordability. Cleevo’s floor cleaner concentrate is priced at Rs 350 for 5 litres, compared to Rs 800 for conventional products of similar volume.

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