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Home decor brand Ritualistic raises $1 Mn

EntrackrEntrackr · 12m ago
Home decor brand Ritualistic raises $1 Mn
Medial

Snippets Home decor brand Ritualistic raises $1 Mn Home décor brand Ritualistic has raised $1 million in a mix of secondary and primary funding from Deep Bajaj and Mohit Bajaj. The fresh funds will be used to expand product lines, enhance distribution channels, and invest in marketing efforts, Ritualistic said in a press release. Co-founded in 2018 by Shashank Jain and Neha Jain, Ritualistic is a home décor brand rooted in Indian culture and traditions. From handcrafted wall plates to spiritual essentials, the brand offers a diverse range of products designed to elevate spaces and celebrate heritage. The Gurugram-based company offers a unique product range that includes wall plates, cultural décor, and ritual essentials. The brand aims to preserve Indian heritage while catering to the tastes of today’s consumers. Ritualistic aspires to celebrate Indian traditions through unique and meaningful products. The company plans to reach more homes and hearts and inspire people to rediscover the beauty of Indian craftsmanship. Ritualistic claims that it has already carved a niche in selling premium and unique home décor products. In a few years, the brand boasts a loyal customer base across over 250 major cities in India and several other countries. Ritualistic plans to explore collaborations with temples, museums, and cultural organizations to deepen its reach.

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Home decor and lifestyle brand Nestasia raises $8.35 Mn

EntrackrEntrackr · 1y ago
Home decor and lifestyle brand Nestasia raises $8.35 Mn
Medial

Nestasia, a home decor and lifestyle brand, has raised $8.35 million in a fresh funding round from Susquehanna Asia VC, Stellaris Venture Partners, and notable angel investors. The proceeds will be used to scale the company’s efforts in offline store expansion, new category launches, brand building, and hiring. Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers a curated selection of home decor and lifestyle products across six key categories. Nestasia plans to expand its product range within kitchenware, drinkware, cookware, and appliances and introduce new themed categories such as Nest Baby & Kids (home products for children), and more. Over the past year, Nestasia claims to have expanded its offline presence across six cities, with seven exclusive brand outlets. The firm plans to deepen its presence across these cities and expand to new ones by opening 30 stores by the end of 2025.

D2C home decor brand DecorTwist raises $200K

EntrackrEntrackr · 4m ago
D2C home decor brand DecorTwist raises $200K
Medial

D2C home décor brand DecorTwist has raised $200K in a bridge pre-Series A funding round led by angel investor Tejas Paresh Lodaya. The proceeds will be used to improve its inventory to meet the growing demand among consumers, introduce new products, and expand to quick commerce platforms, DecorTwist said in a press release. Launched in 2022 by Anupam Rajey, DecorTwist is a home decor brand that aims to provide high-quality home products while offering a wide range of categories like dining, decor, gardening, furniture, pooja essentials, and gifting under one roof. The company is committed to providing accessible and stylish solutions for every home. Its handcrafted and affordable products are designed to give a memorable experience and cater to diverse needs and preferences of the customers. “Our vision is to become India’s most loved D2C home décor brand, synonymous with quality, sustainability, and innovation. Much like Lenskart transformed the eyewear industry, we believe every Indian household deserves access to products that are not only functional but also stylish and timeless,” said Anupam Rajey, founder, DecorTwist. As per market research, the Indian home décor market is expected to reach $30 billion by 2026. DecorTwist says that it has grown into a trusted home decor destination, offering practical and thoughtfully designed products across storage, dining, kitchenware, and pooja essentials. The brand claims to have generated over Rs 12.5 crore in revenue, served over 100k customers, and has secured a 17% repeat purchase rate, showcasing strong customer loyalty. It has a presence on online platforms like Amazon, Myntra, and Flipkart.

Home Essentials raises Rs 70 Cr in pre-Series B led by 360 ONE Asset

EntrackrEntrackr · 13h ago
Home Essentials raises Rs 70 Cr in pre-Series B led by 360 ONE Asset
Medial

Snippets Home Essentials raises Rs 70 Cr in pre-Series B led by 360 ONE Asset Home Essentials, a D2C brand for home and kitchen essentials, has raised Rs 70 crore in a pre-Series B funding round led by 360 ONE Asset, with participation from existing investor India Quotient. The Gwalior-based company had previously secured $2.2 million in a seed funding round from India Quotient and others. The proceeds will be used to expand its omnichannel presence and deepen its product portfolio across kitchen and home improvement categories, Home Essentials said in a press release. Co-founded in 2024 by brothers Tanishq and Divyam Jain, Home Essentials is a digital-first home and kitchen brand offering a curated range of more than 1,000 products across storage, cookware, furniture, and decor. The brand positions itself around “smart living,” combining high utility with modern aesthetics at accessible price points. Key products include kitchen storage containers, cookware, home organisation solutions, bathroom accessories, and decor. The company plans to strengthen the home and kitchen category through investments in offline expansion, supply chain capabilities, and product innovation. It aims to scale revenue to Rs 500 crore over the next three years and reach 5 million Indian households. Since inception, the company claims to have served over one million customers and maintained strong unit economics with a focus on profitability. It is also expanding its offline presence and plans to operate 20 stores by the end of this year across the country. Home Essentials may compete directly or indirectly with other brands in the segment such as Home Centre, Nestesia, and IKEA, among others.

Material Depot raises $10 Mn led by Accel and Stellaris Venture Partners

EntrackrEntrackr · 20d ago
Material Depot raises $10 Mn led by Accel and Stellaris Venture Partners
Medial

Material Depot raises $10 Mn led by Accel and Stellaris Venture Partners Interior design and home decor startup Material Depot has raised $10 million in a funding round co-led by Accel and Stellaris Venture Partners. The round also saw participation from Whiteboard Capital, DeVC, Soma Capital, and MyAsiaVC, along with a group of angel investors. The proceeds will be allocated to strengthen its technology stack across supply chain management, inventory planning, and assisted in-store selling. The startup will also expand its product portfolio and collections, and scale its offline presence across cities. Co-founded in 2021 by Sarthak Agrawal and Manish Reddy, Material Depot is a digital-first, one-stop shop for construction, interior design, and home decor materials. The platform offers curated collections, 3D visualisation, and direct-from-manufacturer sourcing for designers and homeowners. Material Depot follows an omnichannel model, allowing customers to discover products online and then visit physical experience centres to touch, feel, and compare materials before purchasing. The company currently operates three experience centres in Bengaluru and plans to expand to more than 30 across multiple cities over the next 12–18 months.

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