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Generative AI making customer support conversations more human, leading to wider adoption

Economic TimesEconomic Times · 9m
Generative AI making customer support conversations more human, leading to wider adoption

Artificial intelligence-powered customer care is gaining popularity, with platforms like Exotel, Freshworks, Gupshup, Corover.ai, and Yellow.ai offering conversational AI solutions. Adopted primarily on Meta's WhatsApp, this technology makes customer support conversations more human and dynamic, replacing standard bot responses. Yellow.ai reported a 10% adoption rate for their GenAI-powered customer support, resulting in a response time of 0.6 seconds. Freshworks' Gen-AI platform, Freddy Copilot, produced significant savings and return on investment for a B2C enterprise retail customer. The conversational AI market is expected to grow at an annual rate of 23.6% from 2023 to 2030, with hopes of automating various customer touchpoints.

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