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‘Prime Video invests heavily in original content in India’

LivemintLivemint · 2y ago
‘Prime Video invests heavily in original content in India’
Medial

India is a crucial market for Amazon's video streaming service, Prime Video, and one of the two markets where it heavily invests in local content. The VP of International Business at Amazon, Kelly Day, highlights India's significance in terms of subscriber growth, content creation, and technological innovation. The localization efforts, such as introducing a mobile-only subscription and catering to linguistically diverse audiences, have been successful. India is a key focus for Amazon, and it aims to provide a homegrown service with local talents and storytelling. Prime Video India has also introduced content innovations for global markets, but there are no immediate plans for an advertising video on demand (AVoD) service. The success and impact of content offerings are measured by the positive reception they receive worldwide. Amazon Prime Video is committed to profitability and utilizes various revenue streams, including subscriptions, marketplace revenue, TVoD, and advertising. The company emphasizes flexibility in content licensing agreements and cooperation with content creators and studios. Amazon Prime Video ensures compliance with regulations and diligently works to combat piracy. Data-driven decision-making and personalization are top priorities to provide a relevant and convenient content discovery experience for users. The Prime Video Channels business in India is still in its early stages but shows promising growth with an expanding collection of content and partnerships.

Redapto raises $500K in seed round led by Y Combinator

EntrackrEntrackr · 3d ago
Redapto raises $500K in seed round led by Y Combinator
Medial

Redapto raises $500K in seed round led by Y Combinator Redapto, an autonomous AI platform for customer interaction, has raised $500K in a pre-seed funding round led by Y Combinator. The proceeds will be utilized to deepen its work in activation, expansion, and full lifecycle personalization, and continue to improve data pipelines and AI accuracy. Launched this year by Anirudh Pupneja, Redapto builds autonomous AI systems that identify churn risks, expansion opportunities, and high-value customer moments. The startup helps businesses scale personalized engagement across the entire customer lifecycle. It focuses on the ingestion of more granular signals across systems so the AI can collaborate more effectively with account teams. According to Redapto, it develops full-lifecycle AI systems that help businesses deliver personalized engagement across onboarding, activation, retention, expansion, and renewal. By moving AI into every customer interaction, the company sits across customer engagement platforms, lifecycle marketing systems, CRM-based workflows, and support-driven retention solutions. As per market research, the account management software represents a $14-$16 billion market in the United States and a $3-$4 billion market in India. Redapto plans for early adoption among marketplaces and product-led SaaS companies where customer volumes are high, and manual engagement does not scale. YC has been an early backer of several of India’s most significant technology companies including Groww, Meesho, Zepto, Razorpay, Khatabook, and more.

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