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Gen Z is obsessed with manifesting their way to riches and romance
Business Insider
·
9m ago
Medial
Manifestation and the power of positive thinking have gained popularity, particularly among Gen Z women, as they seek to achieve their goals in various areas of life. Influencers like Sarah Perl, known as @hothighpriestess on TikTok, promote the idea of manifesting love and relationships through their content. Apps like Manifest use AI to provide affirmations based on user goals, with love and romance being popular desires. Pinterest has seen an increase in searches related to manifestation, especially in the areas of love and financial empowerment. While manifestation remains a broad and loosely defined concept, its appeal lies in offering a sense of control in uncertain times.
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Pinterest is having a moment
Wired
·
1y ago
Medial
Pinterest predicts the trends for 2024 will include "Western Gothic," jellyfish, and blue makeup. The platform's monthly active users reached 482 million in Q3 2023, driven by Gen Z-ers who make up over 40% of its user base. Pinterest offers a positive space for exploration and creativity, distinguishing itself from other social media platforms obsessed with likes and views. It serves as a "place of solace" for users to find inspiration and avoid comparing themselves to others. Pinterest aims to connect every pinned item to a way to purchase it, appealing to luxury brands and advertisers.
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Younger workers are actually using AI on the job less than Gen X and millennials
Business Insider
·
1y ago
Medial
A recent study by Ernst & Young conducted with a third-party research group found that older American workers (~74% of millennials and ~70% of Gen X) are more open to using AI at work than Gen Z. The study suggests that younger workers may trust AI less and be less convinced of its value. Some possible reasons include differing levels of comfort with new technologies and higher expectations of technology by Gen Z, who may quickly move on if AI doesn't meet their needs. However, some Gen Z workers have found AI helpful in their jobs.
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How is Gen Z impacting consumption in India?
Internet
·
11m ago
Medial
Gen Z consumers are fuelling the growth of Indian D2C (direct-to-consumer) and quick commerce companies, said Bernstein. Brands that align with Gen Z's preference for speed and convenience are thriving, while traditional players are witnessing shrinking market share. Gen Z, who contribute 17% to total consumption, has also forced companies to change branding strategies to capture their attention.
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E-commerce giant Flipkart launches new fashion portal 'SPOYL' for GenZ
IndianStartupNews
·
1y ago
Medial
Walmart-owned Flipkart has introduced a new fashion platform called 'SPOYL' targeting Gen Z shoppers in India. The portal offers over 40,000 products, including western wear, accessories, and footwear. As one in three online shoppers is Gen Z, Flipkart aims to cater to their expressive and unique fashion preferences influenced by global trends, pop culture, and more. The move seeks to capitalize on Flipkart's 25% Gen Z fashion customer base and establish a strong presence in the Indian online fashion market.
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84% Gen Z consumers rely on GenAI for news interpretation: Google, Kantar report - The Economic Times
Economic Times
·
8h ago
Medial
A Google and Kantar report, "Bridging the Gap: Reimagining News for Gen Z," surveyed over 4,000 Gen Z respondents across 40 markets. It revealed 84% of Gen Z use AI for deeper news insights, while 43% verify messages before sharing, and 49% distrust reports from unverified accounts. Gen Z values credible, emotionally resonant news. Social media is the primary news source for 91% of respondents. English is preferred for reading, while local languages dominate audio and video news.
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What Gen Z really wants: Local labels, global dreams, and AI that saves time
Economic Times
·
10d ago
Medial
The ET Snapchat Gen Z survey highlights key insights into the values, preferences, and behaviors of Gen Z. It examines their brand loyalty, technology usage, and shopping habits, emphasizing a strong preference for authenticity over labels and a notable inclination towards homegrown brands. Social media significantly influences their brand interactions, with many valuing influencers who feel authentic. Education is viewed as a vital investment, with many planning overseas studies. Zepto and Blinkit lead in quick commerce, while Netflix dominates streaming choices.
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Gen Z and millennials constituted over 70% of monthly active users on ShareChat this year
Economic Times
·
1y ago
Medial
Gen Z and millennials make up more than 70% of the monthly active users on ShareChat. ShareChat, an Indian social media platform, has seen significant traction among the younger generation, reflecting their preference for engaging with digital content. This trend showcases the growing influence and importance of Gen Z and millennials in the digital landscape.
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GenZ’s Workplace Priorities: Looking Beyond The Payslip
Inc42
·
1y ago
Medial
As Gen Z individuals begin to dominate the workforce, companies are adapting their strategies to attract and retain this unique generation. Unlike previous generations, Gen Z is not solely motivated by paychecks. They prioritize purpose and social impact, with 80% of them reporting higher job satisfaction when working on societal issues. They also value work-life balance, flexibility, and continuous learning opportunities. To retain this workforce, talent teams are implementing strategies focused on value proposition, skill development, and creating a modern recruitment approach. Understanding Gen Z's needs and expectations is crucial for creating a thriving work environment.
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India's 377M Gen Zs add $860B to country's overall consumer expenditure: Report
YourStory
·
9m ago
Medial
India's Gen Z population, consisting of people born between 1996 and 2010, is the largest and most influential generation in the country's history. A report by Snap and Boston Consulting Group (BCG) reveals that Gen Z in India has a collective spending power of $860 billion, accounting for 43% of the country's total consumer expenditure. By 2035, their spending power is projected to reach $2 trillion. The report highlights the need for businesses to understand and engage with Gen Z's unique values and beliefs in order to succeed in the market. However, only 15% of brands surveyed are actively leveraging these insights, presenting an opportunity for deeper connections with this generation.
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30% of GenZ begin investing in university, early adulthood: WEF
Business Today
·
4m ago
Medial
The World Economic Forum's Global Retail Investor Outlook 2024 reveals that 30% of Gen Z begin investing during university or early adulthood, a significant increase compared to previous generations. The report, covering 13 economies, also highlights that 41% of Gen Z and Millennials are open to using AI for investment management. Additionally, 86% of Gen Z gain investing knowledge by workforce entry. The focus for 2024 is on emergency savings and understanding investment options.
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