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India's 377M Gen Zs add $860B to country's overall consumer expenditure: Report

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India's 377M Gen Zs add $860B to country's overall consumer expenditure: Report

India's Gen Z population, consisting of people born between 1996 and 2010, is the largest and most influential generation in the country's history. A report by Snap and Boston Consulting Group (BCG) reveals that Gen Z in India has a collective spending power of $860 billion, accounting for 43% of the country's total consumer expenditure. By 2035, their spending power is projected to reach $2 trillion. The report highlights the need for businesses to understand and engage with Gen Z's unique values and beliefs in order to succeed in the market. However, only 15% of brands surveyed are actively leveraging these insights, presenting an opportunity for deeper connections with this generation.

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