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Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital

EntrackrEntrackr · 5m ago
Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital
Medial

Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital Perfumery brand Fraganote has raised $1 million in a pre-Series A funding round led by Rukam Capital. The fresh funds will be deployed towards expanding its fragrance portfolio, introducing new scent-forward formats, and launching offline retail pilots and immersive brand experiences, Fraganote said in a press release. Co-founded in 2022 by Arjun Anand and Garima Kakkar, Fraganote is an Indian luxury perfume brand focused on artisanal fragrances. The company manufactures its products in small batches with a high concentration of perfume oil, aiming for longer-lasting scents. It also specializes in narrative-led, culturally attuned perfumes. The Delhi-based startup aspires to redefine how India discovers, experiences, and relates to fragrance. It strives to create story-rich perfumes that reflect the moods, aspirations, and evolving lifestyle of a new India. All concepts are developed in-house by a team of aficionados to create scents like Baked Vanilla, Drunken Cake, and Beach Holiday. According to market research, India’s perfume market is on a strong growth trajectory. Valued at $281 million in FY2024, it is projected to reach $873.3 million by FY2032, growing at a CAGR of 15.23% between FY2025 and FY2032. Garima Kakkar, Co-Founder of Fraganote, said, "At Fraganote, we are building a luxury fragrance brand that is born in India but belongs everywhere. We believe India needs its own iconic perfume house, one that is modern, accessible, and built for a new generation of consumers who view brands as communities.”

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Beco raises $10 Mn in pre-Series B round led by Tanglin

EntrackrEntrackr · 1y ago
Beco raises $10 Mn in pre-Series B round led by Tanglin
Medial

Beco, a homegrown eco-friendly home, kitchen and personal care brand, has raised $10 million in its pre-Series B round led by Tanglin Venture Partners. The round also saw participation from Titan Capital Winners Fund, Manish Choksi, promoter of Asian paints, existing investor Rukam Capital and Synergy Capital. Earlier in December 2022, the Mumbai-based company had raised $3 million in its Series A round led by Rukam Capital and others. Entrackr had exclusively reported the Series A round in August 2022. The proceeds will be used towards innovation and expanding production capacity; developing a strong offline sales infrastructure in key geographies, and lastly, towards brand building and enhancing brand awareness. Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco claims to be a pure eco-friendly and zero-plastic company which offers a wide range of products for home & kitchen and personal care. Its offerings include tissues, towel rolls and toiletries among others. Beco claims to have achieved an exponential 3x growth in the last year. It has a presence in 10,000 retail stores, with order values matching or exceeding those of legacy brands. In just five years, Beco has established a strong foothold in e-commerce and quick commerce platforms such as Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready. It is available in general trade across 20 cities and has entered modern trade, with plans to expand to other major players by the end of this quarter.

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 10d ago
Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures
Medial

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures Gurugram-based kitchenware startup Cumin Co. has raised $5 million (around Rs 41 crore) in a pre-Series A funding round led by Fireside Ventures. Existing investors Huddle Ventures and Alteria Capital also participated, along with several angel investors. Earlier in August last year, Cumin Co. had raised its first institutional funding of $1.5 million (about Rs 13.16 crore) led by Fireside Ventures along with participation from Huddle Ventures. The proceeds will be used to expand the product portfolio across cookware and kitchen essentials. It also plans to strengthen its supply chain, increase investments in R&D, and improve manufacturing and product innovation capabilities. Founded by Niharika Joshi and Udit Lekhi, Cumin Co. operates in the premium kitchenware segment and focuses on research-led product development. The brand sells cookware and kitchen essentials directly to consumers through online channels. Cumin Co. builds its products around proprietary material and coating technology under its Enviromax platform. It holds three granted patents and has five more pending, covering material science, surface coatings, and product design. Going ahead, Cumin Co. will continue to focus on controlled expansion, selective channel rollout, and improving unit economics as it scales its operations. It competes with other notable startups in this space such as Indus Valley and Palette Brand’s Ember. Indus Valley secured Rs 23.1 crore in a pre-Series A round led by DSG Ventures, while Palette Brands raised nearly Rs 17 crore in a pre-Series A round led by Rockstud Capital.

AutoDukan raises $1 Mn in pre-Series A round

EntrackrEntrackr · 4m ago
AutoDukan raises $1 Mn in pre-Series A round
Medial

Snippets AutoDukan raises $1 Mn in pre-Series A round AutoDukan, an AI-driven automobile aftermarket platform, has raised $1 million in a pre-Series A round led by Choice Group and select HNIs. Existing investors MetroMax Group (India) and Ankit Sajnani also participated. The startup earlier raised a seed round from Rohit Goyal, Windrose Capital, and Raghu Venkatraman, followed by an angel round from MetroMax Group (USA) and Ankit Sajnani, which helped launch and expand its core platform. AutoDukan works in the auto aftermarket by digitising spare part procurement, insurance claim workflows, and multi-brand workshop enablement. Its AI-powered platform maps spare parts to vehicle models, predicts demand, and automates procurement, delivering speed and transparency to insurers, fleet operators, and workshops. The new funds will be used to scale operations across key automotive regions, enhance AI capabilities in demand prediction and claims automation, and deepen partnerships with insurers, fleet operators, and OEM suppliers. The company also plans to strengthen its team across AI, operations, and market development. AutoDukan reported 10× growth in the past two years, serving over 2,000 clients nationwide, mapping 2 million spare parts, and maintaining a live inventory of 200,000 parts updated daily. The firm competes with players like GoMechanic, Automovill, and OEM-backed service platforms.

AI music startup Beatoven.ai raises $1.3 Mn in pre-Series A

EntrackrEntrackr · 1y ago
AI music startup Beatoven.ai raises $1.3 Mn in pre-Series A
Medial

AI music startup Beatoven.ai has raised Rs 11 crore (about $1.3 million) in its pre-Series A round led by existing backers Capital 2B, Entrepreneur First and new investors IvyCap Ventures, Upsparks Capital, Rukam Capital, and other angel investors. As per the company, the proceeds will be used to ramp up Beatoven.ai’s growth plans to enhance the user experience by improving music accuracy and quality, while simultaneously designing editing features. Founded by Mansoor Rahimat Khan and Siddharth Bhardwa, Beatoven.ai offers a range of innovative features, empowering creators to produce high-quality music. Currently, users can input prompts for text-to-music generation, and is currently testing out multimodal inputs where a user can input video, images, text and audio references to generate a closely aligned music track. Through Beatoven.ai’s web-based application, content creators can create and customise tunes with the help of the platform’s vast and varied library of mood-based tunes spanning multiple genres The platform claims to have already established partnerships with over 200 artists and plans to expand this network by collaborating with at least 500 artists within the next two-three years.

DesignX raises $2 Mn in pre-Series A round led by Rockstud Capital

EntrackrEntrackr · 6m ago
DesignX raises $2 Mn in pre-Series A round led by Rockstud Capital
Medial

DesignX raises $2 Mn in pre-Series A round led by Rockstud Capital Noida-based DesignX has raised $2 million in a Pre-Series A funding round led by Rockstud Capital, with participation from We Founder Circle, Piper Serica, and existing clients. The proceeds will be used to expand across India and international markets, and to enhance the platform's AI and integration capabilities. Founded in 2015 by engineers Rajat and Nishant Srivastava, the firm offers a digital factory operating system (Df-OS) that digitizes over 600 factory floor processes and integrates with existing ERP, IoT, and enterprise tools to provide real-time operational insights. DesignX currently serves clients including Unilever, Suzuki, Dabur, Hero, and others across sectors like automotive, FMCG, and pharma. It competes with players such as Precog, Infinite Uptime, and Lynkit in the Industry 4.0 and smart manufacturing space.

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