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Following the scent: Niche perfume makers see mass-premium market beyond deos
Livemint
·
8m ago
Medial
Niche Indian home and personal care companies are targeting the mass-premium segment of the fragrances market, offering high-quality, affordable alternatives to international brands. Isak Fragrances and Boond Fragrances are expanding their product ranges and educating consumers on the different types of fragrances. Other companies, such as Plum and Renee Cosmetics, are also capitalizing on the opportunity. However, the market remains fragmented and unorganised, making it challenging for brands to establish themselves and combat fakes and clones. Despite this, the interest in specialty fragrances, particularly among younger consumers, is growing rapidly.
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Related News
How Perfume Brand La’ French Is Challenging Legacy Brands With Its Premium Yet Affordable Scents
Inc42
·
1y ago
Medial
Tarun Saraf, a Mumbai-based businessman, faced a financial crisis due to the Covid-19 pandemic. He noticed a gap in the market for perfumes that not only had a classy scent but also had attractive packaging. This led him to start his own perfume brand called “Tarun Tahiliani”. Despite the challenges, the brand has successfully catered to over 10 Lakh consumers and generated revenue of approximately INR 24 Cr in FY24. The company aims to achieve an annual revenue of INR 24 Cr in 2024, with a focus on online sales and offline expansion.
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Decoding Naksh’s Formula To Stitch A Bed Linen Brand For New Age Indians
Inc42
·
1y ago
Medial
Naksh, a direct-to-consumer brand founded in 2021 by Shakeef Khan and Ajay Vaish, focuses on selling bed and bath linens with a minimalist design and consistent quality. Targeting the underserved mass premium segment in the bedsheet market, Naksh aims to reduce customer acquisition costs and cater to the growing niche of new-age homemakers. Despite tough competition from established players in the premium segment, Naksh reported total revenue of INR 4.8 Cr in FY24, although audited financials have not been disclosed. Nevertheless, the Indian market still offers opportunities for new brands to thrive.
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Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital
Entrackr
·
3d ago
Medial
Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital Perfumery brand Fraganote has raised $1 million in a pre-Series A funding round led by Rukam Capital. The fresh funds will be deployed towards expanding its fragrance portfolio, introducing new scent-forward formats, and launching offline retail pilots and immersive brand experiences, Fraganote said in a press release. Co-founded in 2022 by Arjun Anand and Garima Kakkar, Fraganote is an Indian luxury perfume brand focused on artisanal fragrances. The company manufactures its products in small batches with a high concentration of perfume oil, aiming for longer-lasting scents. It also specializes in narrative-led, culturally attuned perfumes. The Delhi-based startup aspires to redefine how India discovers, experiences, and relates to fragrance. It strives to create story-rich perfumes that reflect the moods, aspirations, and evolving lifestyle of a new India. All concepts are developed in-house by a team of aficionados to create scents like Baked Vanilla, Drunken Cake, and Beach Holiday. According to market research, India’s perfume market is on a strong growth trajectory. Valued at $281 million in FY2024, it is projected to reach $873.3 million by FY2032, growing at a CAGR of 15.23% between FY2025 and FY2032. Garima Kakkar, Co-Founder of Fraganote, said, "At Fraganote, we are building a luxury fragrance brand that is born in India but belongs everywhere. We believe India needs its own iconic perfume house, one that is modern, accessible, and built for a new generation of consumers who view brands as communities.”
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Samsung's bet on foldable phones faces major test with slimmer new model - The Economic Times
Economic Times
·
1m ago
Medial
Samsung has unveiled new, thinner foldable phones as it aims to lead in AI-powered smartphones. Despite losing its global smartphone crown to Apple in 2023, Samsung is enhancing its foldable devices with AI features, aiming to compete in the premium market against Chinese rivals like Huawei. The company is increasing cooperation with partners like Google to advance in AI, while also developing tri-foldable phones. Analysts see potential, but high prices keep foldables niche.
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AI-enabled personal computers to spur growth
Economic Times
·
1y ago
Medial
AI-enabled personal computers (AI PCs) are predicted to be the next major disruptor in the laptop market, with demand expected to rise in 2022 and take off in India by 2027-28. These PCs have AI-capable chipsets that allow them to run AI applications on-device, eliminating the need for cloud processing. Major computer chip makers like Intel and AMD see AI integration as an opportunity for growth in the PC market. AI PCs will initially be available in the premium segment, but their adoption is expected to increase with more affordable options in the future.
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Apple isn’t making an EV, but Chinese phone makers are showing they can
Livemint
·
1y ago
Medial
Chinese smartphone makers, such as Xiaomi and Huawei, are entering the electric vehicle (EV) market, potentially reshaping the industry in China and beyond. Xiaomi's first EV, the sedan SU7, received almost 90,000 refundable orders within 24 hours of its launch, offering a lower price compared to Tesla's Model 3. These phone makers bring expertise in sleek software design and supply chain management, but also face intense price competition. Despite the potential for low profitability, investors are optimistic about Xiaomi's foray into EVs. However, challenges including regulatory requirements and capital expenditure are expected.
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Starbucks Business Model & Growth Strategy
growthxclub
·
1y ago
Medial
Starbucks, the iconic global coffeehouse chain, has made a name for itself in India's bustling cities. Known for its premium coffee, cozy ambiance, and global appeal, Starbucks has carved out a niche in a traditionally tea-loving market. Whether you're a business enthusiast, a Starbucks fan, or simply curious, our analysis will offer insights into how Starbucks is succeeding in India.
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Feline Spirits raises Rs 5.2 Cr in pre-Series A round led by IPV
Entrackr
·
3m ago
Medial
Feline Spirits raises Rs 5.2 Cr in pre-Series A round led by IPV Craft alcoholic beverage startup Feline Spirits has raised Rs 5.2 crore in a pre-Series A funding round led by Inflection Point Ventures (IPV). The proceeds will be used to expand the company’s portfolio and enter new markets. Founded by Prabhat Sharma and Rohit Saxena, Feline Spirits focuses on handcrafted vodka, whisky, and brandy in the premium and mass-premium segments, using authentic ingredients and transparent distilling practices. Feline Spirits is currently operational across eight states and union territories, with a customer base of over 20 lakh. In FY25, the brand claims to sell more than 4.1 lakh bottles (19,751 cases), generating Rs 25 crore in sales revenue. It has secured operating licenses in eight markets, including five government-owned and operated ones. With a gross profit margin of 55% in the premium segment, the platform aims to bridge the gap between low-quality mass-market products and high-priced international brands by offering affordable, premium spirits. According to market research, India’s spirits market is projected to reach $31 billion in 2024, growing at a CAGR of 6.51% through 2028. Globally, the market is expected to grow from $1.4 trillion in 2022 to $2 trillion by 2027.
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Shark Namita Thapar-Backed The Bear House Enters UAE Market
StartupTalky
·
2m ago
Medial
The Bear House, a Bangalore-based menswear brand, has debuted in the Middle East, marking its first global expansion. This strategic move targets the GCC market, leveraging platforms like Noon, Namshi, and Amazon to reach a premium audience. Co-Founder Harsh Somaiya emphasizes the brand’s fit in the region's smart casual niche, filling an "affordable luxury" gap. Appearing on Shark Tank India, the brand secured INR 3 crore funding from Namita Thapar, aiding its market positioning and growth.
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Ola Electric back on top with 25% EV 2W market share in January
Entrackr
·
6m ago
Medial
Ola Electric has reclaimed its leading position in the electric two-wheeler (EV 2W) segment, capturing a 24.91% market share in January. According to Vahan data, the company sold 24,330 units during the month. TVS Motors took the second spot, selling 23,788 units, just slightly behind Ola. Bajaj Auto, another prominent player in the Indian automobile sector, secured a 21.80% market share with 21,294 units sold in January. This marks a significant turnaround for Ola Electric, as both Bajaj and TVS Motor had surpassed the company by a considerable margin in December. Ola attributes its strong performance to its robust S1 portfolio and the recent expansion of its sales and service network, which now spans 4,000 stores nationwide. An Ola Electric spokesperson commented, “It has been an impressive start to the year for us as we emerged as a clear leader in the EV 2W industry yet again. While we are committed to further cementing our position in the segment, our recently launched Gen-3 portfolio has set new benchmarks in performance and reliability across the 2W industry in India. With our diverse EV propositions across premium and mass-market segments and expansion of our sales network beyond tier-1 and tier-2 cities, Ola Electric will continue to lead India’s transition towards #EndICEAge.” Ather Energy, a Bengaluru-based startup, recorded sales of 12,895 units, capturing a 13.20% market share. The company, led by Tarun Mehta, is also nearing its initial public offering (IPO) after receiving approval from the Securities and Exchange Board of India (SEBI). Beyond the top four players, companies like Greaves Electric Mobility (3,611 units) and PURE EV (1,650 units) were making efforts to carve out their niche in the competitive market. Hero Motocorp, despite its stronghold in the petrol two-wheeler segment, continued to face challenges in the EV space, selling only 1,615 units. Bgauss Auto (1,451 units) and Revolt Intellicorp (1,060 units) maintained their dedicated customer bases, while Kinetic Green Energy trailed with just 806 units sold.
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