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News on Medial
How Perfume Brand La’ French Is Challenging Legacy Brands With Its Premium Yet Affordable Scents
Inc42
·
1y ago
Medial
Tarun Saraf, a Mumbai-based businessman, faced a financial crisis due to the Covid-19 pandemic. He noticed a gap in the market for perfumes that not only had a classy scent but also had attractive packaging. This led him to start his own perfume brand called “Tarun Tahiliani”. Despite the challenges, the brand has successfully catered to over 10 Lakh consumers and generated revenue of approximately INR 24 Cr in FY24. The company aims to achieve an annual revenue of INR 24 Cr in 2024, with a focus on online sales and offline expansion.
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Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital
Entrackr
·
3d ago
Medial
Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital Perfumery brand Fraganote has raised $1 million in a pre-Series A funding round led by Rukam Capital. The fresh funds will be deployed towards expanding its fragrance portfolio, introducing new scent-forward formats, and launching offline retail pilots and immersive brand experiences, Fraganote said in a press release. Co-founded in 2022 by Arjun Anand and Garima Kakkar, Fraganote is an Indian luxury perfume brand focused on artisanal fragrances. The company manufactures its products in small batches with a high concentration of perfume oil, aiming for longer-lasting scents. It also specializes in narrative-led, culturally attuned perfumes. The Delhi-based startup aspires to redefine how India discovers, experiences, and relates to fragrance. It strives to create story-rich perfumes that reflect the moods, aspirations, and evolving lifestyle of a new India. All concepts are developed in-house by a team of aficionados to create scents like Baked Vanilla, Drunken Cake, and Beach Holiday. According to market research, India’s perfume market is on a strong growth trajectory. Valued at $281 million in FY2024, it is projected to reach $873.3 million by FY2032, growing at a CAGR of 15.23% between FY2025 and FY2032. Garima Kakkar, Co-Founder of Fraganote, said, "At Fraganote, we are building a luxury fragrance brand that is born in India but belongs everywhere. We believe India needs its own iconic perfume house, one that is modern, accessible, and built for a new generation of consumers who view brands as communities.”
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The surprise-driven economy is shaking up consumer markets
Inshorts
·
3m ago
Medial
From teen-fuelled cinema chaos to surging perfume sales and a slump in sneaker demand, consumer trends are shifting in unpredictable ways. Govindraj Ethiraj explores how legacy data can't always keep pace, with brands like Lenovo spotting unexpected booms in tablet sales. The new consumer economy, amplified by TikTok, is now built on surprises, not just insights.
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Everything You Wanted to Know About China’s Auto Industry Takeover
Wired
·
9d ago
Medial
China's automotive industry, bolstered by government support, is emerging as a global leader in electric vehicles (EVs), challenging established brands like Tesla and expanding rapidly into European and Australian markets. Chinese brands like BYD and Xpeng are gaining traction with affordable yet advanced EV models. Meanwhile, Tesla faces issues of brand reputation and an aging fleet. The global shift towards electrification emphasizes the need for improved charging infrastructure, and China is making strides with ultra-fast charging technologies.
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ICON Wants To Make A Dent In India’s Luggage And Bags Industry
Inc42
·
1y ago
Medial
ICON, a direct-to-consumer (D2C) luggage and bags brand, aims to address the innovation gaps in the Indian market. The brand is targeting the growing D2C wave in India, which has been impacting legacy brands like VIP Industries. VIP Industries, with its long-standing legacy, is losing market share to new and innovative brands. ICON aims to offer unique and functional designs, inspired by global brands like Louis Vuitton. Positioned in the mass premium segment, ICON's products range from INR 4,000 to INR 10,000. The brand focuses on gathering customer feedback to continuously improve its products.
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D2C beauty company Wow seeks strategic buyer at a lower $250 million valuation
Economic Times
·
7m ago
Medial
Direct-to-consumer beauty brand Wow Skin Science is seeking a strategic buyer as investors aim to exit at a reduced $250 million valuation amid fierce D2C segment competition. Previously valued at $400 million, the brand has witnessed declining growth and financial losses. Industry consolidation is increasing as new-age brands find scaling challenging, and legacy consumer goods companies are eyeing acquisitions. Wow Skin Science's decision aligns with a broader shift in the $15 billion Indian beauty market.
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Following the scent: Niche perfume makers see mass-premium market beyond deos
Livemint
·
8m ago
Medial
Niche Indian home and personal care companies are targeting the mass-premium segment of the fragrances market, offering high-quality, affordable alternatives to international brands. Isak Fragrances and Boond Fragrances are expanding their product ranges and educating consumers on the different types of fragrances. Other companies, such as Plum and Renee Cosmetics, are also capitalizing on the opportunity. However, the market remains fragmented and unorganised, making it challenging for brands to establish themselves and combat fakes and clones. Despite this, the interest in specialty fragrances, particularly among younger consumers, is growing rapidly.
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Zara parent Inditex brings Bershka to India | Company Business News
Livemint
·
5m ago
Medial
Spain's Inditex Group has launched Bershka, its third fast-fashion brand in India, aimed at young shoppers, with a physical store in Mumbai and an online presence. Unlike its joint venture approach with Zara and Massimo Dutti in India, Bershka is entering the Indian market directly. Catering to a younger demographic, Bershka offers affordable fashion, competing with global brands like H&M and Uniqlo, amidst a resilient premium fashion demand in India's growing lifestyle market.
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This Is Why High-End Electric Cars Are Failing
Wired
·
1m ago
Medial
High-end electric vehicles are struggling due to high prices and performance limitations compared to internal combustion engine (ICE) counterparts. Legacy automakers like Mercedes and Porsche face low sales for their premium EVs, as consumers prefer cheaper ICE models. The market demands affordable, mass-market EVs, a challenge that Chinese manufacturers are addressing. A shift away from luxury-focused models to affordable, accessible electric vehicles could drive wider EV adoption and improve the charging infrastructure, reminiscent of the Model T's impact.
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New consumer brands trend on deal street
Economic Times
·
1y ago
Medial
Blue-chip venture funds and investment firms, supported by experienced corporate leaders and startup founders, are eager to invest in emerging consumer brands that are challenging established market players. Accel, a Flipkart-backed fund, is in advanced talks to invest in Uppercase, a luggage brand, valuing it around $50-60 million. This follows investments by Peak XV Partners in Mokobara, a premium luggage maker, and Lighthouse in Safari Industries. Other sectors seeing investment activity include beauty, wellness, pet care, jewellery, food, and beverages. Investors believe that now is an opportune time to launch new brands given the evolving consumer preferences in the post-Covid era.
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Palmonas Ropes In Shraddha Kapoor As Cofounder
Inc42
·
1y ago
Medial
Pune-based jewellery startup, Palmonas, has announced Bollywood actor Shraddha Kapoor as its new co-founder. Founded in 2021, Palmonas offers a range of contemporary demi-fine jewellery for women and aims to expand its reach with Kapoor's popularity. The brand offers affordable yet premium quality options such as necklaces, rings, bracelets, earrings, and mangalsutras. This trend of celebrities entering the startup ecosystem extends not only to Bollywood but also to music industry figures and comedians. According to Inc42's data, 19 celebrities backed a total of 26 startups in 2021.
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