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Decoding Naksh’s Formula To Stitch A Bed Linen Brand For New Age Indians

Inc42 · 1y

Naksh, a direct-to-consumer brand founded in 2021 by Shakeef Khan and Ajay Vaish, focuses on selling bed and bath linens with a minimalist design and consistent quality. Targeting the underserved mass premium segment in the bedsheet market, Naksh aims to reduce customer acquisition costs and cater to the growing niche of new-age homemakers. Despite tough competition from established players in the premium segment, Naksh reported total revenue of INR 4.8 Cr in FY24, although audited financials have not been disclosed. Nevertheless, the Indian market still offers opportunities for new brands to thrive.