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Firefly Diamonds raises $3 Mn in seed round led by WestBridge Capital

EntrackrEntrackr · 3m ago
Firefly Diamonds raises $3 Mn in seed round led by WestBridge Capital
Medial

Firefly Diamonds raises $3 Mn in seed round led by WestBridge Capital Indian lab-grown diamond jewellery brand Firefly Diamonds has raised $3 million in its seed round led by WestBridge Capital. The proceeds will be used to accelerate the brand’s retail expansion, and its digital presence, and fuel R&D for new and distinctive jewellery collections. Co-founded by Adit and Aayush Bhansali, Firefly utilizes advanced technology to create lab-grown diamonds which offer the same physical, optical, and chemical characteristics as mined diamonds, but their production has a dramatically lower impact on the environment. It offers fine jewellery set in 14K and 18K gold. The brand has stores across 4 cities currently - Mumbai, Pune, Bengaluru, and Hyderabad with a plan to expand to over 20 locations within the following two years. In the lab-grown diamond space, Firefly Diamonds will compete with a clutch of firms including COLUXE, Fiona Diamonds, Limelight Lab Grown Diamonds, and Jewelbox. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line.

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Jewelbox raises $3.2 Mn in pre-Series A round

EntrackrEntrackr · 3m ago
Jewelbox raises $3.2 Mn in pre-Series A round
Medial

Lab-grown diamond brand Jewelbox has raised $3.2 million in a pre-Series A funding round led by V3 Ventures, with participation from Atrium Angels, Dexter Ventures, Infinyte Club, Samarthya Capital, and existing investor JITO Incubation & Innovation Foundation (JIIF). In March 2024, the Kolkata-based startup had raised Rs 3.7 crore in seed funding from JIIF. The proceeds will be used to grow its store network, build brand awareness, and hire across key departments. Founded in May 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox sells lab-grown diamond jewellery through both online and offline channels. The firm reported an annual revenue run rate (ARR) of Rs 38 crore for FY25, up from Rs 16 crore the previous year. Jewelbox currently runs eight stores in six cities—Delhi, Gurgaon, Bengaluru, Chennai, Kolkata, and Guwahati—and aims to expand to 30 stores by the end of 2025. In the lab-grown diamond space, Jewelbox will compete with a clutch of firms, including COLUXE, Fiona Diamonds, Limelight Lab Grown Diamonds, and Firefly Diamonds. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line. Last month, Firefly Diamonds raised $3 million in its seed round led by WestBridge Capital. Jewelbox and other new brands have asked the Central Consumer Protection Authority (CCPA) to stop the use of the term "synthetic" for lab-grown diamonds, saying it confuses with imitation stones like cubic zirconia.

True Diamond raises $3 Mn led by India Quotient

EntrackrEntrackr · 1m ago
True Diamond raises $3 Mn led by India Quotient
Medial

True Diamond raises $3 Mn led by India Quotient Lab-grown diamond jewelry brand True Diamond has raised Rs 26 crore ($3 million) in a pre-Series A funding round led by India Quotient along with participation from existing investors Titan Capital, Winners Fund, and Huddle Ventures. Prior to this, it had raised $1 million in a seed funding round led by Titan Capital, along with participation from Huddle Ventures, Zeropearl Ventures, and personal investments from Ashutosh Valani, Priyank Shah, Aashka Goradia Goble, Mamaearth founder Ghazal Alagh, Abhishek Goyal, and Anmol Jain. The proceeds will be used to accelerate its omnichannel strategy and focus on offline expansion, True Diamond said in a press release. Co-founded in 2024 by Darayus Mehta and Parin Shah, True Diamond aims to modernise the jewelry experience for contemporary Indian consumers. The brand focuses on design and material innovation, bold content, and accessible luxury. It has launched retail outlets in Mumbai, Hyderabad, and Noida, with more stores planned across metro cities. The Mumbai-based company offers a variety of products, including rings, earrings, pendants, necklaces, mangalsutras, bracelets, and tennis bracelets, among others. The startup also provides customized jewellery and men’s collections. True Diamond claims to have built a catalog of over 5,000 designs and achieved a 1.7x customer repeat rate. The brand offers innovative products with unique launches like over the 160 facet Portuguese diamonds, black diamonds, and many more.

Lucidity raises $21 Mn in Series A led by WestBridge

EntrackrEntrackr · 5m ago
Lucidity raises $21 Mn in Series A led by WestBridge
Medial

Lucidity raises $21 Mn in Series A led by WestBridge Lucidity, a multi-cloud storage management platform, has raised $21 million in a Series A investment led by WestBridge Capital, with participation from existing investor Alpha Wave. The Series A round follows a seed round follow-on investment by BEENEXT in June 2024. Previously, Lucidity had closed a pre-seed round of $500K and a $5.3 million seed round in June 2022. The company has raised a total of $31 million in funding to date. Lucidity plans to expand the go-to-market team and continue innovating the platform to solve key storage management problems for enterprises around the world. Lucidity’s cloud storage platform automatically expands and shrinks block storage based on real-time data needs, reducing costs by up to 70% for large enterprises. Its NoOps, application-agnostic layer integrates seamlessly with existing systems—without any code changes. By automating storage management, Lucidity frees IT and DevOps teams to focus on innovation and efficiency. “Lucidity delivers the only platform for ITOps and DevOps organizations to automatically manage and optimize their block storage in real-time across all three major cloud providers while significantly reducing costs. As a result, we’re honored by the ongoing interest we’ve received and the opportunity to work with some of the largest enterprises in the world to empower them to seamlessly manage their cloud storage for the first time,” said Nitin Bhadauria, co-founder of Lucidity. Since its inception in 2021, Lucidity has grown 400% year-over-year by pioneering automation in cloud block storage. Enterprises like World Market, Dometic, and Fortune 500 companies—including a major airline and a top credit ratings firm—use Lucidity to optimize storage and cut cloud costs. Lucidity has offices in Boston, Bengaluru, and Abu Dhabi, with customers all around the globe.

Lab-grown diamond brand Aukera raises $15 Mn led by Peak XV

EntrackrEntrackr · 16d ago
Lab-grown diamond brand Aukera raises $15 Mn led by Peak XV
Medial

Lab-grown diamond jewellery brand Aukera has secured $15 million in its Series B funding led by Peak XV Partners. Existing investors Fireside Ventures, Sparrow Capital, Prath Ventures, and Alteria Capital have also participated in the round. Earlier in August last year, Aukera had raised Rs 26.7 crore (approximately $3.2 million) in its Series A financing led by Fireside Ventures. Entrackr had exclusively reported the development. The proceeds will help Aukera grow its retail presence, improve its products, and strengthen its position in India’s fine jewellery market. Founded two years ago by Lisa Mukhedkar and Kumar Saurabh, Aukera has 13 stores in cities such as Bengaluru, Delhi NCR, and Hyderabad. The brand plans to enter more cities and aims to become a Rs 1,000 crore brand in the next five to seven years. Aukera focuses on selling high-quality, lab-grown diamonds set in fine jewellery. It targets women who want better designs and bigger diamonds without the high costs of mined stones. The Bengaluru-based firm competes with a clutch of firms including Fiona Diamonds, Limelight Lab Grown Diamonds, True Diamond, COLUXE, and Jewelbox. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line.

Otipy raises $2 Mn in venture debt from Nuvama

EntrackrEntrackr · 4m ago
Otipy raises $2 Mn in venture debt from Nuvama
Medial

Otipy, a farm-to-fork company, has raised $2 million in venture debt from Nuvama Asset Management Limited. This raise comes ahead of its $10 million equity round as reported by Entrackr earlier. Otipy will use these funds for general corporate purposes. Otipy operates a farm-to-fork delivery model by procuring directly from farmers and delivering fresh produce to consumers every morning. Currently, it operates in Delhi-NCR and Mumbai, with plans to launch in Hyderabad, Bengaluru, and Chennai. The Varun Khurana-led company has raised $46 million to date, including its $32 million Series B round led by Westbridge Capital in 2022. According to the startup data intelligence platform TheKredible, SIG Global is the largest external stakeholder in the firm, followed by WestBridge Capital. Recently, Otipy introduced electric carts in Gurugram as part of a pilot project to sell fruits and vegetables offline. The firm plans to organize the pushcarts through a franchise model and expand its services to other cities, including Mumbai. For the fiscal year ending in March 2024 (FY24), Otipy claims to register Rs 175 crore in topline.

Jobizo raises $1.4 Mn led by Alkemi Growth Capital

EntrackrEntrackr · 4m ago
Jobizo raises $1.4 Mn led by Alkemi Growth Capital
Medial

Jobizo raises $1.4 Mn led by Alkemi Growth Capital Healthcare HRtech firm Jobizo has raised $1.4 million in its pre-series funding round led by Alkemi Growth Capital. This investment follows the $500,000 seed funding round led by AROA Ventures in 2022. The proceeds will be used to create 100,000 healthcare jobs in India and 3,000 jobs abroad within the next 18 months and aims to complete 10 million job hours over time. Co-founded by Naveen Trehan and Avishek Agarwal, Jobizo is an AI-powered platform that connects employers with skilled professionals. The platform has contributed to over 10 million additional patient care hours in India. By using its expanding investor network and market expertise, Jobizo aims to create a welcoming environment for the workforce and tackle skill gap issues. Post seed round, Jobizo's growth claims to have grown over 500%, facilitated over 20,000 jobs in India and international countries, and helped fill over 10 million job hours.

Quick fashion delivery startup KNOT raises $3 Mn led by Kae Capital

EntrackrEntrackr · 10h ago
Quick fashion delivery startup KNOT raises $3 Mn led by Kae Capital
Medial

Quick fashion delivery startup KNOT raises $3 Mn led by Kae Capital Mumbai-based quick commerce fashion platform KNOT has raised $3 million in a pre-Series A round led by Kae Capital with participation from Sparrow Capital, Boundless Ventures LLP, and founders of SNITCH, The Souled Store, and Bonkers Corner. Existing investors WEH Ventures, All In Capital, and Kumar Saurabh (Aukera Jewellery) also backed the round. The new funding will fuel product development, expansion beyond Mumbai, and deepen brand partnerships. Founded in 2025 by Archit Nanda and Rachit Bansal, KNOT is reimagining online fashion delivery with its 60-minute delivery model and Try ‘n Buy experience in Mumbai. The idea was born after the duo pivoted from their earlier venture Slick, spotting a major gap in how Gen Z and millennials discover and shop for fashion. KNOT currently claims to have partnered with over 70 fashion brands, fulfilling thousands of orders monthly. Its standout features include AI-based virtual try-ons, doorstep trials with instant returns, and influencer-led discovery. In the same space, ZILO secured $4.5 million in seed funding led by Info Edge Ventures and Chiratae Ventures, last month. Fashion delivery startup Slikk also secured $10 million in funding. Myntra, which launched rapid apparel delivery in December 2024, has now extended the service to additional cities.

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