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Firefly Diamonds raises $3 Mn in seed round led by WestBridge Capital

EntrackrEntrackr · 3m ago
Firefly Diamonds raises $3 Mn in seed round led by WestBridge Capital
Medial

Firefly Diamonds raises $3 Mn in seed round led by WestBridge Capital Indian lab-grown diamond jewellery brand Firefly Diamonds has raised $3 million in its seed round led by WestBridge Capital. The proceeds will be used to accelerate the brand’s retail expansion, and its digital presence, and fuel R&D for new and distinctive jewellery collections. Co-founded by Adit and Aayush Bhansali, Firefly utilizes advanced technology to create lab-grown diamonds which offer the same physical, optical, and chemical characteristics as mined diamonds, but their production has a dramatically lower impact on the environment. It offers fine jewellery set in 14K and 18K gold. The brand has stores across 4 cities currently - Mumbai, Pune, Bengaluru, and Hyderabad with a plan to expand to over 20 locations within the following two years. In the lab-grown diamond space, Firefly Diamonds will compete with a clutch of firms including COLUXE, Fiona Diamonds, Limelight Lab Grown Diamonds, and Jewelbox. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line.

QSR brand Pizza Wings raises $2.8 Mn to expand across India

EntrackrEntrackr · 3m ago
QSR brand Pizza Wings raises $2.8 Mn to expand across India
Medial

Snippets QSR brand Pizza Wings raises $2.8 Mn to expand across India. Quick-service restaurant (QSR) brand Pizza Wings has secured $2.8 million in a fresh funding round from marquee investors, including Gruhas—the investment arm of Nikhil Kamath and Abhijeet Pai, Udaan co-founder Sujeet Kumar, and other strategic investors. The fresh funds will be used for expansion plans across Northern and North-Eastern India and to lay the foundation for long-term growth, Pizza Wings said in a press release. Pizza Wings is a homegrown QSR brand that combines international quality standards with Indian taste preferences. The company maintains strict quality control through cold fermentation processes, FSSAI-compliant procedures, and certified ingredients. Their menu features customizable options that cater to diverse regional tastes, developed by an experienced team of chefs. Co-founded in 2014 by Aditya Dhanda, Rajpal Sangwan, and Vikas Nain, Pizza Wings aims to add 50 new stores, scaling its footprint to 100 outlets by the end of 2025, further strengthening its presence in emerging urban centers. To support its growth, the brand is also reinforcing its corporate structure with strategic hires across finance, logistics, and marketing. Pizza Wings states that it continues to drive innovation with its proprietary rider and store management applications, enabling greater operational efficiency and reducing reliance on third-party aggregators. By fostering direct customer relationships, the brand is strengthening its market presence, amassing more than 500,000 app downloads and leading in sales in multiple cities.

Jewelbox raises $3.2 Mn in pre-Series A round

EntrackrEntrackr · 3m ago
Jewelbox raises $3.2 Mn in pre-Series A round
Medial

Lab-grown diamond brand Jewelbox has raised $3.2 million in a pre-Series A funding round led by V3 Ventures, with participation from Atrium Angels, Dexter Ventures, Infinyte Club, Samarthya Capital, and existing investor JITO Incubation & Innovation Foundation (JIIF). In March 2024, the Kolkata-based startup had raised Rs 3.7 crore in seed funding from JIIF. The proceeds will be used to grow its store network, build brand awareness, and hire across key departments. Founded in May 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox sells lab-grown diamond jewellery through both online and offline channels. The firm reported an annual revenue run rate (ARR) of Rs 38 crore for FY25, up from Rs 16 crore the previous year. Jewelbox currently runs eight stores in six cities—Delhi, Gurgaon, Bengaluru, Chennai, Kolkata, and Guwahati—and aims to expand to 30 stores by the end of 2025. In the lab-grown diamond space, Jewelbox will compete with a clutch of firms, including COLUXE, Fiona Diamonds, Limelight Lab Grown Diamonds, and Firefly Diamonds. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line. Last month, Firefly Diamonds raised $3 million in its seed round led by WestBridge Capital. Jewelbox and other new brands have asked the Central Consumer Protection Authority (CCPA) to stop the use of the term "synthetic" for lab-grown diamonds, saying it confuses with imitation stones like cubic zirconia.

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