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Fashion startup Littlebox raises $2.1 Mn led by Huddle and Prath Ventures

EntrackrEntrackr · 2d ago
Fashion startup Littlebox raises $2.1 Mn led by Huddle and Prath Ventures
Medial

Ultra-fast fashion startup Littlebox has raised Rs 17.5 crore (about $2.1 million) in its maiden funding round, co-led by Huddle Ventures and Prath Ventures, along with participation from a select group of prominent angel investors. The brand was also featured on Shark Tank India Season 3, where it secured a deal with all five Sharks. The fresh funds will be deployed to deepen category verticals, strengthen the UI/UX and logistics experience, invest in packaging and consumer delight, and scale marketing to position Littlebox, the company said in a press release. Co-founded in 2022 by Rimjim Deka and Partha Kakati, Littlebox is an ultra-fast fashion brand that serves India’s Gen Z audience with trend-led fashion that is affordable, agile, and authentically local. With real-time retail infrastructure, weekly product drops, and a radically efficient 25-days stock cycle, it eliminates dead stock and delivers fresh styles at scale. The Guwahati-based brand says it operates on a 25-days stock cycle, powered by a proprietary demand-forecasting algorithm. This ensures fresher assortments, zero dead stock, and stronger margins—all without compromising affordability. Rimjim Deka, co-founder and CEO of Littlebox, said, “Our roots in Guwahati taught us to build lean, stay grounded, and move fast. We started Littlebox to make fashion trend-forward yet accessible, without burning capital or creating waste. This raise isn’t a lifeline — it’s a growth engine.” Littlebox aims to redefine fast fashion for a new generation of Indian shoppers. The brand operates a 40,000 sq ft facility in Noida and claims to launch around 100 new SKUs every week.

Related News

True Diamond raises $3 Mn led by India Quotient

EntrackrEntrackr · 1m ago
True Diamond raises $3 Mn led by India Quotient
Medial

True Diamond raises $3 Mn led by India Quotient Lab-grown diamond jewelry brand True Diamond has raised Rs 26 crore ($3 million) in a pre-Series A funding round led by India Quotient along with participation from existing investors Titan Capital, Winners Fund, and Huddle Ventures. Prior to this, it had raised $1 million in a seed funding round led by Titan Capital, along with participation from Huddle Ventures, Zeropearl Ventures, and personal investments from Ashutosh Valani, Priyank Shah, Aashka Goradia Goble, Mamaearth founder Ghazal Alagh, Abhishek Goyal, and Anmol Jain. The proceeds will be used to accelerate its omnichannel strategy and focus on offline expansion, True Diamond said in a press release. Co-founded in 2024 by Darayus Mehta and Parin Shah, True Diamond aims to modernise the jewelry experience for contemporary Indian consumers. The brand focuses on design and material innovation, bold content, and accessible luxury. It has launched retail outlets in Mumbai, Hyderabad, and Noida, with more stores planned across metro cities. The Mumbai-based company offers a variety of products, including rings, earrings, pendants, necklaces, mangalsutras, bracelets, and tennis bracelets, among others. The startup also provides customized jewellery and men’s collections. True Diamond claims to have built a catalog of over 5,000 designs and achieved a 1.7x customer repeat rate. The brand offers innovative products with unique launches like over the 160 facet Portuguese diamonds, black diamonds, and many more.

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