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Hypergro.ai raises Rs 7 Cr in pre-Series A round

EntrackrEntrackr · 7m ago
Hypergro.ai raises Rs 7 Cr in pre-Series A round
Medial

Hypergro.ai raises Rs 7 Cr in pre-Series A round Video generation and conversion platform Hypergro.ai has secured Rs 7 crore ($800K) in a pre-Series A funding round led by Eternal Capital along with participation from Silver Needle Ventures, VCats, Astir Ventures, and FAAD Network. The company had previously raised $961K from Silver Needle Ventures and others. The proceeds will be utilized to accelerate its innovation, global expansion, and strengthen its position as a leader in AI-powered marketing automation, Hypergro said in a press release. Co-founded in 2022 by Rituraj Biswas and Neha Soman, Hypergro.ai solves fundamental inefficiencies in digital marketing—manual execution, fragmented data, and lack of real-time intelligence. The company’s AI-driven platform automates video generation, optimizes performance campaigns, and engages leads through AI-powered sales agents, allowing brands to execute marketing strategies at an unprecedented scale. According to Hypergro.ai, it combines AI-driven content generation, real-time campaign optimization, and automated lead engagement into a single intelligent system. This ensures brands drive maximum revenue impact with minimal effort. The Bengaluru-based company claims that it has achieved and delivered 92% faster video production—at 80% lesser cost—compared to traditional methods. In addition, Hypergro.ai offers AI-automated video personalisation and adjustments of aspect ratios and formats, thereby addressing brands’ needs for audience- and geography-specific tailored video content and multi-platform video optimisation, as they operate at scale. Hypergro.ai is expanding into global markets, including the US, APAC, and GCC. The company currently serves brands across e-commerce, retail, entertainment, gaming, travel, and hospitality, working with leading names like ClearTrip, Newton School, GamesKraft, and Docube, among others.

Perkant Tech raises Rs 6.6 Cr in seed round

EntrackrEntrackr · 6m ago
Perkant Tech raises Rs 6.6 Cr in seed round
Medial

Perkant Tech raises Rs 6.6 Cr in seed round Indore-based health tech startup Perkant Tech has raised Rs 6.6 crore ($771K) in its seed round led by YourNest Venture Capital. The funding also saw support from the Government of India’s Atal New India Challenge (Rs 1 crore), Villgro Foundation (Rs 35 lakh), and Sanchi Connect (Rs 25 lakh). The proceeds will be used to help Perkant Tech improve its technology, grow its team, and prepare for a wider launch after successful tests. The firm also plans to add more features for detecting diseases early and helping in recovery tracking. Founded in 2020 by engineers Lokant Jain and Saniya Jeswani, Perkant Tech has created a smart AI-powered medical device that gives quick and clear health checks. Its main product, “Abhay Parimiti,” can scan a person’s health in under 60 seconds and works even in areas with limited doctors. Perkant’s technology is already patented in India and has a pending patent in the U.S. It is also aligned with India’s National Digital Health Mission. Its system can track over 700 body signals, helping people stay ahead of serious illnesses. The device is easy to use, making it helpful for both doctors and non-medical users in rural or remote places.

Vijya Fintech raises Rs 7 Cr in an angel round

EntrackrEntrackr · 1y ago
Vijya Fintech raises Rs 7 Cr in an angel round
Medial

Wealth tech platform Vijya Fintech Private Limited (VFPL) has raised Rs 7 crore in an angel round bringing the total investment in the company to Rs 15 crore. The investors in the round include Lemon Tech, Lemon Emerging Ventures, Veloce Fintech, and tech experts. VFPL had raised $1 million (around Rs.8.25 crore) from multiple investors in November 2022. The funds will be strategically used in growth initiatives, ramp up go-to-market strategies, and expand market reach, the company said in a press release. Founded by Aakash Bansal, Paresh Paladiya and Rajesh Soni, VFPL’s wealth management platform offers easy integration for investors, distributors, advisors, and stockbrokers, delivering insights and solutions to financial intermediaries. The company said that over 2,000 intermediaries like mutual fund distributors (MFDs), registered investment advisors (RIAs) and stock brokers have been using their platform. The firm also plans to launch MIDASX, an innovative B2B2C marketplace to transform financial interactions.

SaaS startup MBG Card raises Rs 2.72 Cr led by IPV

EntrackrEntrackr · 10m ago
SaaS startup MBG Card raises Rs 2.72 Cr led by IPV
Medial

SaaS startup MBG Card has raised Rs 2.72 crore in a new round led by Inflection Point Ventures. The round also saw participation from Velocity and Klub. The proceeds will be used to enhance marketing efforts, product development, and team building. Founded by Abhinavv Dubeyy, MBG Card offers a comprehensive, one-stop digital transformation solution tailored for non-tech-savvy businesses. It simplifies the process of creating an online presence, managing review ratings, marketing, and automating customer chat functions. Jabalpur-based MBG Card claims to serve over 10,000 clients across India and internationally. The firm continues to grow, onboarding thousands of new clients each month, and expanding its presence globally. With a dedicated team of over 70 employees. According to market research, the global digital transformation market is expected to reach $1.5 trillion by 2025, with India's SaaS market growing at a rapid pace due to increasing adoption by SMEs.

Content-commerce platform Lehlah raises Rs 12.5 Cr in seed round

EntrackrEntrackr · 6m ago
Content-commerce platform Lehlah raises Rs 12.5 Cr in seed round
Medial

Lehlah, a content-commerce platform that helps influencers earn money by recommending products, has raised Rs 12.5 crore ($1.46 million) in seed round led by Gruhas, an investment firm co-founded by Nikhil Kamath of Zerodha and Abhijeet Pai of Puzzolana Group. The proceeds will be used to introduce more features, grow its team, and strengthen its position in India’s booming influencer-led shopping space. Founded in December 2022 by Ashna Ruia, daughter of Essar Group director Prashant Ruia, Lehlah partners with major e-commerce platforms like Myntra, Meesho, Flipkart, and Nykaa, along with D2C brands such as Libas and Foxtale. The platform, which initially focused on fashion and beauty, is now expanding into home accessories and gadgets. The brand operates with a 50-member team, with its marketing division in Mumbai and the tech team in Bengaluru. Lehlah follows a commission-based model where brands pay the platform when sales happen through influencers. Influencers using Lehlah currently earn between Rs 50,000 and Rs 1,00,000 per month, showing the platform’s potential to create sustainable income for creators.

Hypergro.ai leverages AI for marketing efficiency and targeting

EntrackrEntrackr · 1y ago
Hypergro.ai leverages AI for marketing efficiency and targeting
Medial

Hypergro.ai is a new-age generative AI startup that focuses on solving core marketing problems for brands, such as identifying and understanding target audiences, providing actionable insights on consumer behavior, preferences, patterns, and more. The Bengaluru-based company has also raised funding from investors such as Silver Needle Ventures, HME Ventures, and Dholakia Ventures, among others. We spoke to the company’s Co-founder and CBO, Neha Soman, to learn more about Hypergro.ai, what distinguishes it from the competition, and the roadmap ahead. Here are the edited excerpts: How did you come up with this idea? Hypergro.ai was born from a vision to redefine marketing in the AI era. Drawing from our extensive experience as content creators as well as product and tech within major Indian social media firms like ShareChat and Glance, it has given us deep insights into social media trends and algorithmic intricacies. These experiences showed us the enormous potential of AI in crafting more nuanced and effective marketing strategies that align with the evolving digital landscape. How does the platform work? Please help simplify the process. Hypergro.ai acts as a comprehensive solution for all marketing needs. By utilizing AI, the platform identifies the perfect customer profiles, crafts tailored messages, creates personalized content, and ensures precise ad targeting—all automatically and in real-time, enhancing efficiency and reducing costs. Hypergro.ai functions through an automated process designed to optimize marketing efforts efficiently. It starts by identifying detailed customer personas, which involves analyzing data to understand the different potential customers who might be interested in the product. This data-driven approach allows Hypergro.ai to pinpoint specific characteristics such as age, interests, and buying habits, creating a comprehensive profile for each customer group. Once these personas are established, Hypergro.ai assists in developing tailored messages that resonate specifically with each identified group. This personalization ensures that communications are not only relevant but also engaging to each type of customer. Following this, the platform aids in the creation of content suited to these personas. The key to Hypergro.ai’s approach is not just creating content but also ensuring it reaches the right audience. To achieve this, the platform employs sophisticated AI algorithms for precise ad placement. This means deciding on the most effective platforms and times to display these ads, ensuring they are seen by the intended demographic, maximizing both engagement and impact. Lastly, the entire process is automated and continuously optimized in real time. Hypergro.ai learns from the outcomes of each campaign, making intelligent adjustments to both content and ad placements. This dynamic optimization helps improve the effectiveness of marketing campaigns, ensuring better results while saving time and resources. Through this comprehensive, AI-driven approach, Hypergro.ai helps brands reach their marketing goals with greater precision and efficiency. Please help understand how you generate revenues. Our revenue model is based on a subscription framework where brands can choose from a variety of packages tailored to their needs. These packages provide access to our advanced AI tools for content generation, performance analytics, and tailored advertising solutions. This model allows for flexibility and scalability, accommodating the varying needs of small startups to large enterprises What are the key challenges in the industry that have not been addressed yet? The digital marketing industry often struggles with the dual challenges of automating processes while maintaining a personalized touch in customer interactions. Traditional marketing techniques can be indiscriminate and impersonal. Hypergro.ai tackles this by integrating cutting-edge AI to offer hyper-personalized marketing solutions that not only identify but also predict customer preferences and behaviors, setting a new standard for what targeted marketing can achieve. How has your startup performed since inception? Please share statistics. Since our inception, Hypergro.ai has seen exponential growth. Our platform now supports a vibrant community of over 300,000 creators across India, and we have collaborated with more than 100 brands to fine-tune our AI capabilities. This synergy has led to our AI model enhancing its accuracy significantly, leading to measurable improvements in revenue generation for our clients—demonstrating the tangible benefits of our AI-driven approach. What are your short-term and long term goals in terms of product and business expansion and diversification? Our immediate objective is to refine our AI models to offer even more precise and effective marketing tools, ensuring brands feel their investment is directly contributing to visible and substantial outcomes. Over the long term, we aspire to revolutionize the agency model not just in India but globally, starting with strategic expansions into the US and UAE markets. Our goal is to transform Hypergro.ai into a benchmark for performance marketing worldwide.

Assistive technology startup Social Hardware raises Rs 3.2 Cr

EntrackrEntrackr · 1y ago
Assistive technology startup Social Hardware raises Rs 3.2 Cr
Medial

Social Hardware, an innovation startup that designs and develops assistive devices, bionics, and field robotics, has raised Rs 3.2 crore in its seed round led by Inflection Point Ventures. Ivyleague Ventures and Soonicorn Ventures have also participated in the round. The proceeds will be used towards growth and go-to-market (GTM) initiatives, building a strong marketing and sales team, establishing an advanced R&D facility, expanding in-house manufacturing capabilities, and strengthening R&D efforts. Co-founded by Abhit Kumar, Cameron Norris, and Raghavendran Arunachalam, Social Hardware specializes in teleoperated robotic systems designed for hazardous operations. The firm serves manufacturing, infrastructure, defense, and aerospace industries, delivering innovative solutions that enhance safety and operational efficiency in challenging environments. The startup operates with a team of 17 across two locations in Bengaluru, including a corporate office in Hebbal and an R&D facility in Rajajinagar. Currently, Social Hardware has a production capacity of 12 units for FY 2024-25, which is set to triple to 36 units by FY26, aiming for a revenue capacity of Rs 24.76 crore.

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