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Hypergro.ai raises Rs 7 Cr in pre-Series A round

EntrackrEntrackr · 6m ago
Hypergro.ai raises Rs 7 Cr in pre-Series A round
Medial

Hypergro.ai raises Rs 7 Cr in pre-Series A round Video generation and conversion platform Hypergro.ai has secured Rs 7 crore ($800K) in a pre-Series A funding round led by Eternal Capital along with participation from Silver Needle Ventures, VCats, Astir Ventures, and FAAD Network. The company had previously raised $961K from Silver Needle Ventures and others. The proceeds will be utilized to accelerate its innovation, global expansion, and strengthen its position as a leader in AI-powered marketing automation, Hypergro said in a press release. Co-founded in 2022 by Rituraj Biswas and Neha Soman, Hypergro.ai solves fundamental inefficiencies in digital marketing—manual execution, fragmented data, and lack of real-time intelligence. The company’s AI-driven platform automates video generation, optimizes performance campaigns, and engages leads through AI-powered sales agents, allowing brands to execute marketing strategies at an unprecedented scale. According to Hypergro.ai, it combines AI-driven content generation, real-time campaign optimization, and automated lead engagement into a single intelligent system. This ensures brands drive maximum revenue impact with minimal effort. The Bengaluru-based company claims that it has achieved and delivered 92% faster video production—at 80% lesser cost—compared to traditional methods. In addition, Hypergro.ai offers AI-automated video personalisation and adjustments of aspect ratios and formats, thereby addressing brands’ needs for audience- and geography-specific tailored video content and multi-platform video optimisation, as they operate at scale. Hypergro.ai is expanding into global markets, including the US, APAC, and GCC. The company currently serves brands across e-commerce, retail, entertainment, gaming, travel, and hospitality, working with leading names like ClearTrip, Newton School, GamesKraft, and Docube, among others.

D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures

EntrackrEntrackr · 23d ago
D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures
Medial

D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures FarmDidi, a D2C pickle brand that empowers rural women entrepreneurs, has raised over Rs 7 crore in a seed funding round led by Samved Ventures. The round also saw participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from IIM Calcutta and Symbiosis. The proceeds will be used to strengthen the team, invest in R&D, enhance tech-led quality systems, and expand its community of rural women entrepreneurs (“Didis”) from 2,000 to over 5,000 in the coming years. Founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar, FarmDidi enables rural women to produce homemade, chemical-free pickles and condiments at the farmgate. The firm blends traditional recipes with modern food safety protocols, ensuring clean-label products that capture the authentic taste of Indian kitchens while meeting today’s quality standards. “FarmDidi was built on the belief that the food from our grandmothers’ kitchens could also empower thousands of women. With this funding, we will strengthen our R&D, scale our women-led micro-units, and continue to give consumers access to traceable, tested, and authentic homemade food. Our vision is to make FarmDidi a household name while creating sustainable livelihoods at scale,” said Manjari Sharma, CEO of FarmDidi. FarmDidi, which appeared on Shark Tank India Season 3, secured a funding deal of Rs 1 crore from Shark Tank judges Vineeta Singh and Peyush Bansal. FarmDidi claims to have scaled rapidly, operating at an ARR of Rs 18 crore, fulfilling over 30,000 monthly orders. The company claims it is the number 1 pickle brand on Amazon in India, with 4 of the top 10 best-sellers. It competes with Mother’s Recipe and Priya Pickles and operates on a tech-enabled model involving community participation.

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