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Hypergro.ai raises Rs 7 Cr in pre-Series A round

EntrackrEntrackr ยท 3m ago
Hypergro.ai raises Rs 7 Cr in pre-Series A round
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Hypergro.ai raises Rs 7 Cr in pre-Series A round Video generation and conversion platform Hypergro.ai has secured Rs 7 crore ($800K) in a pre-Series A funding round led by Eternal Capital along with participation from Silver Needle Ventures, VCats, Astir Ventures, and FAAD Network. The company had previously raised $961K from Silver Needle Ventures and others. The proceeds will be utilized to accelerate its innovation, global expansion, and strengthen its position as a leader in AI-powered marketing automation, Hypergro said in a press release. Co-founded in 2022 by Rituraj Biswas and Neha Soman, Hypergro.ai solves fundamental inefficiencies in digital marketingโ€”manual execution, fragmented data, and lack of real-time intelligence. The companyโ€™s AI-driven platform automates video generation, optimizes performance campaigns, and engages leads through AI-powered sales agents, allowing brands to execute marketing strategies at an unprecedented scale. According to Hypergro.ai, it combines AI-driven content generation, real-time campaign optimization, and automated lead engagement into a single intelligent system. This ensures brands drive maximum revenue impact with minimal effort. The Bengaluru-based company claims that it has achieved and delivered 92% faster video productionโ€”at 80% lesser costโ€”compared to traditional methods. In addition, Hypergro.ai offers AI-automated video personalisation and adjustments of aspect ratios and formats, thereby addressing brandsโ€™ needs for audience- and geography-specific tailored video content and multi-platform video optimisation, as they operate at scale. Hypergro.ai is expanding into global markets, including the US, APAC, and GCC. The company currently serves brands across e-commerce, retail, entertainment, gaming, travel, and hospitality, working with leading names like ClearTrip, Newton School, GamesKraft, and Docube, among others.

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ProcMart raises Rs 25 Cr in pre-Series B round

EntrackrEntrackr ยท 1y ago
ProcMart raises Rs 25 Cr in pre-Series B round
Medial

Business-to-business procurement marketplace ProcMart has raised Rs 25 crore ($3 million) in its pre-Series B round from Sixth Sense Ventures India. The board at ProcMart has issued 5,933 pre-series B CCPS at an issue price of Rs 42,127 each to raise Rs 25 crore, its regulatory filing soured from the RoC shows. Previously, the startup had raised $10 million in its Series A round led by Sixth Sense Ventures in November 2022. Following the fresh proceeds, Sixth Sense became the largest external stakeholder with 30% stake in ProcMart while its founder and chief executive officer Anish Popli will command 41.76% of the company. As per the startup data intelligence platform TheKredible, the latest capital injection has been done at a valuation, which is Rs 275 crore. Founded in 2015 by Anish Popli, the IndiaMART-backed startup provides supply chain solutions and infrastructure to businesses including services such as purchase order management, contract administration, master data management, e-catalogue management and market intelligence. ProcMartโ€™s clients include Colgate, Mondelez, Harman, and Vedanta. It has 13 offices in India and one in Malaysia. The company also launched white-label in 2022 to provide construction equipment. The Noida-based company recently announced a strategic collaboration with local vendors in the biomass briquettes and pellets manufacturing sector. It competes with Lightspeed Ventures-backed Udaan in the B2B supply chain space.

Innovist raises Rs 136 Cr led by ICICI Venture; Accel exits

EntrackrEntrackr ยท 3m ago
Innovist raises Rs 136 Cr led by ICICI Venture; Accel exits
Medial

Innovist, the parent company of Bare Anatomy, has raised Rs 136 crore (approximately $16 million) in a Series B funding round led by ICICI Venture. The round saw participation from Mirabilis Investment Trust, Niveshaay Investment, and existing backer Sauce. The funding round includes both primary and secondary components and will be directed toward product development, business growth, and team expansion, the company said in a media release. In the round, the company provided exit to Accel, which came in via their seed program (atoms). Rohit Chawla, founder and CEO, said that Innovist is one of the fastest-growing BPC (beauty and personal care) firms in the country and aims to cross Rs 300 crore in revenue by FY25. While the company has not yet filed its annual statements for FY24, it reported operational revenue of Rs 36.53 crore in FY23, along with a loss of Rs 16.87 crore. Innovist, previously known as Onesto Labs, was founded in 2018 by Chawla, Sifat Khurana, and Vimal Bhola. The company provides personal care products and currently manages three brands: Bare Anatomy, Chemist at Play, and Sunscoop. To date, Innovist has raised over $26 million, including a $7 million Series A round led by the Amazon Smbhav Venture Fund. According to startup data platform TheKredible, prior to this round, Sauce.VC was the largest external stakeholder, followed by 72 Ventures, Accel India, and the Amazon Smbhav Fund. It competes with D2C beauty brands like Minimalist, Mamaearth, Wow Skin Science, and Sugar Cosmetics.

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