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Deepika Padukone-backed wellness brand Nua raises Rs 35 Cr

Entrackr · 16d

Women’s wellness and hygiene brand Nua has raised Rs 35 crore in a pre-Series C round led by Mirabilis Investment Trust. The round also saw participation from investors, including Samir Singh and Shuchi Kothari. The Mumbai-based company has raised $21.5 million so far (including the current round) from its existing investors, including Lightbox VC, Kae Capital, actress Deepika Padukone, and Vindi Banga. The proceeds will be utilized for retail expansion and the introduction of new products across key channels such as marketplaces, quick commerce, and offline retail, Nua stated in a press release. Launched in 2017 by Abhishek Ramanathan, Nua is a digital-first women’s wellness company focused on developing holistic and personalized solutions for real challenges women face. Beginning with innovative, toxin-free sanitary pads, the company has since expanded its product range to include period panties, intimate hygiene products, cramp-care solutions, postpartum care, and products for managing cyclical acne. Nua prioritizes creating a superior and holistic experience for women by offering safe, high-quality products, engaging content, and fostering a strong community—key factors that have helped differentiate it in a rapidly growing market. The company will continue investing in new products, content, and emerging channels to accelerate its momentum over the next 6–8 quarters.