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Exclusive: Deepika Padukone’s D2C startup 82°E set to raise new capital

EntrackrEntrackr · 1y ago
Exclusive: Deepika Padukone’s D2C startup 82°E set to raise new capital
Medial

Direct to consumer personal care startup 82°E is set to mop up Rs 50 crore or $6 million in the extension of its seed round from new and existing investors. This will be the first round of investment for the Deepika Padukone-led company this year. The board at 82°E passed a special resolution to issue 50,00,000 series seed 2 CCPS at an issue price of Rs 100 each to raise 50 crore, its regulatory filing accessed from the Registrar of Companies (RoC) shows. KA Enterprises LLP, an investment entity owned by Deepika Padukone and her family, is slated to participate in the round, while other investors may join them. According to the filings, the new funds will be allocated for expansion, growth, and general corporate purposes. The company last raised $7.5 million in its seed round led by DSG Partner and IDEO Ventures along with Padukone’s family office in December 2022. According to startup data intelligence platform TheKredible, Padukone along with her family office holds 59.6% followed by actor Ranveer Singh who commands 5.32% of the company. Launched in 2022 by Padukone and Jihar Shah, 82°E is a skin and body care brand for both men and women that offers a wide range of products including cleansers, face masks, moisturizers, sunscreen, and more. 82°E displayed significant growth during the first nine months of FY24. Its revenue from operations stood at Rs 22.82 crore between March 2023 and December 2023. For context, the company collected Rs 11 crore in its operating income in FY23. The firm remained in the red with Rs 25.1 crore at EBITDA level in the same period (March 2023 to Dec 2023). 82°E competes with many brands including Plum, mCaffeine, Wow Skin Science and public company Mamaearth.

Exclusive: Atomberg raises Rs 212 Cr in Series C extension led by Temasek

EntrackrEntrackr · 2m ago
Exclusive: Atomberg raises Rs 212 Cr in Series C extension led by Temasek
Medial

Exclusive: Atomberg raises Rs 212 Cr in Series C extension led by Temasek Consumer appliances brand Atomberg has secured Rs 212 crore ($24 million) in an extension of its Series C round led by Jongsong Investments (Temasek), with participation from its co-founders and existing backers. As per regulatory filings sourced from the Registrar of Companies (RoC), the board approved the issuance of 10,006 Series C1 and C2 preference shares at Rs 2,11,835 per share to raise the fresh capital. Temasek led the tranche with an infusion of Rs 132 crore, while Jungle Ventures and Inflexor Fund contributed Rs 17.8 crore and Rs 17.9 crore, respectively. Co-founders Manoj Kumar Meena and Sibabrata Das together invested Rs 44 crore during this round. This appears to be part of a larger ongoing funding round, and Atomberg is expected to raise additional capital for the secondary transactions. As per Entrackr’s estimates, the latest allotment values the company at around $500 million post-money. With this, Atomberg has raised over $150 million to date, including the $86 million Series C round led by Temasek and Steadview Capital in May 2023. Sibabrata Das, co-founder of Atomberg, declined to comment on the queries sent by Entrackr. Founded in 2012 by Meena and Das, Atomberg has built a strong R&D-led product portfolio featuring energy-efficient BLDC and smart fans, mixer grinders, and smart locks. The brand claims a retail footprint spanning more than 15,000 touchpoints across India. Atomberg initially entered the market in 2015, catering to B2B customers such as the Tata Group, Infosys, and Indian Railways before expanding into B2C via Flipkart and Amazon, and later scaling offline distribution from 2018 onward. The company is yet to file its FY25 financials. In FY24, its revenue from operations grew 31% year-on-year to Rs 848 crore, while losses narrowed by 31.7% during the same period.

Atomberg slashes losses by 41% in FY25 after sharp cut in employee costs

EntrackrEntrackr · 2m ago
Atomberg slashes losses by 41% in FY25 after sharp cut in employee costs
Medial

Atomberg slashes losses by 41% in FY25 after sharp cut in employee costs Consumer appliances brand Atomberg reported another decent financial performance in the fiscal year ended March 2025, as it crossed the Rs 1,000 crore income mark and reduced its losses by over 40% due to a sharp cut in employee costs. The Mumbai-based firm’s revenue from operations surged 20% to Rs 958.4 crore in FY25 from Rs 796.9 crore in FY24, according to its consolidated financial statements filed with the Registrar of Companies (RoC). Atomberg’s product portfolio includes energy-efficient brushless direct current (BLDC) and smart fans, mixer grinders, smart locks, and water purifiers. Sale of these products was the sole source of revenue for the company. The company also earned Rs 42.45 crore from interest on current investments, the sale of investments, and other non-operating sources, taking its total income to Rs 1,000.9 crore in FY25. For the consumer appliances brand, the cost of materials was the largest expense, which formed 61% of total costs at Rs 535.2 crore. This cost increased broadly in line with revenue. Notably, the firm’s employee benefits expenses declined sharply by 36% to Rs 158.6 crore in FY25 from Rs 248.3 crore in FY24. Advertising and promotional expenses and warranty claims stood at Rs 104 crore and Rs 53.8 crore, respectively, in FY25, while commissions on sales, freight and logistics, IT expenses, depreciation and amortisation, and other overheads pushed total expenditure to Rs 1,118.3 crore during the period. At the bottom line, the Temasek-backed company narrowed its losses by 41% to Rs 117.4 crore in FY25 from Rs 199 crore in FY24, largely due to a sharp reduction of Rs 89.7 crore in employee costs during the period. Its ROCE and EBITDA margin improved to -25.02% and -6.62% respectively. On a unit level, it spent Rs 1.17 to earn a rupee of operating revenue. As of March 2025, Atomberg’s current assets were Rs 594.5 crore, including cash and bank balances of Rs 27.3 crore. According to startup data intelligence platform TheKredible, Atomberg has raised over $150 million to date, including its most recent $24 million round raised earlier this December, led by Temasek with participation from co-founders Manoj Kumar Meena and Sibabrata Das. Entrackr exclusively reported the funding. Reportedly, Atomberg is eyeing a Rs 2,000 crore ($220 million) initial public offering (IPO) and is expected to list on the Indian stock market during the January–March quarter of FY26. The company has also picked Avendus and IIFL as bankers for the IPO. The IPO plans might be built around optimism around the brand strength and improving financials, with perhaps even profitability a real possibility. Atomberg has clearly done well in a seemingly mature category of fans and appliances, with the whole category seeing a shake-up of sorts as older brands struggle to adapt due to various reasons. Be it its digital approach initially that was backed with clever PR around its BLDC-based push, or the more recent offline push, it has kept a good control on costs. The calibrated approach has impressed investors and consumers alike, and a Rs 3000 crore milestone by 2035 or earlier is not as unlikely as it seems in a category where double-digit growth is an achievement.

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