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Deepika Padukone-backed wellness brand Nua raises Rs 35 Cr

EntrackrEntrackr ยท 8m ago
Deepika Padukone-backed wellness brand Nua raises Rs 35 Cr
Medial

Womenโ€™s wellness and hygiene brand Nua has raised Rs 35 crore in a pre-Series C round led by Mirabilis Investment Trust. The round also saw participation from investors, including Samir Singh and Shuchi Kothari. The Mumbai-based company has raised $21.5 million so far (including the current round) from its existing investors, including Lightbox VC, Kae Capital, actress Deepika Padukone, and Vindi Banga. The proceeds will be utilized for retail expansion and the introduction of new products across key channels such as marketplaces, quick commerce, and offline retail, Nua stated in a press release. Launched in 2017 by Abhishek Ramanathan, Nua is a digital-first womenโ€™s wellness company focused on developing holistic and personalized solutions for real challenges women face. Beginning with innovative, toxin-free sanitary pads, the company has since expanded its product range to include period panties, intimate hygiene products, cramp-care solutions, postpartum care, and products for managing cyclical acne. Nua prioritizes creating a superior and holistic experience for women by offering safe, high-quality products, engaging content, and fostering a strong communityโ€”key factors that have helped differentiate it in a rapidly growing market. The company will continue investing in new products, content, and emerging channels to accelerate its momentum over the next 6โ€“8 quarters.

Exclusive: Deepika Padukoneโ€™s D2C startup 82ยฐE set to raise new capital

EntrackrEntrackr ยท 1y ago
Exclusive: Deepika Padukoneโ€™s D2C startup 82ยฐE set to raise new capital
Medial

Direct to consumer personal care startup 82ยฐE is set to mop up Rs 50 crore or $6 million in the extension of its seed round from new and existing investors. This will be the first round of investment for the Deepika Padukone-led company this year. The board at 82ยฐE passed a special resolution to issue 50,00,000 series seed 2 CCPS at an issue price of Rs 100 each to raise 50 crore, its regulatory filing accessed from the Registrar of Companies (RoC) shows. KA Enterprises LLP, an investment entity owned by Deepika Padukone and her family, is slated to participate in the round, while other investors may join them. According to the filings, the new funds will be allocated for expansion, growth, and general corporate purposes. The company last raised $7.5 million in its seed round led by DSG Partner and IDEO Ventures along with Padukoneโ€™s family office in December 2022. According to startup data intelligence platform TheKredible, Padukone along with her family office holds 59.6% followed by actor Ranveer Singh who commands 5.32% of the company. Launched in 2022 by Padukone and Jihar Shah, 82ยฐE is a skin and body care brand for both men and women that offers a wide range of products including cleansers, face masks, moisturizers, sunscreen, and more. 82ยฐE displayed significant growth during the first nine months of FY24. Its revenue from operations stood at Rs 22.82 crore between March 2023 and December 2023. For context, the company collected Rs 11 crore in its operating income in FY23. The firm remained in the red with Rs 25.1 crore at EBITDA level in the same period (March 2023 to Dec 2023). 82ยฐE competes with many brands including Plum, mCaffeine, Wow Skin Science and public company Mamaearth.

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