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Power Gummies raises Rs 10 Cr led by Jaipuria Family Office and Quadrant

Entrackr · 11d

Power Gummies, a gummies brand, has raised Rs 10 crore in its bridge round led by the Jaipuria Family Office and Quadrant. 100unicorn, DSGCP, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das, and NB Ventures have also participated. Earlier in January 2022, Power Gummies had raised $6 million in Series A funding led by 9Unicorns and others. The proceeds will be used to enable the brand to become completely sugar-free in its products, followed by expansion into no-added sugar products and an upgraded composition in the existing range. Founded in 2018 by founder Divij Bajaj, Power Gummies focused on offering health and wellness solutions to meet today's lifestyle. The brand claims to have unique formulations backed by World Health Organisation (WHO) standard clinical trials, creating products through robust R&D while following sustainable manufacturing practices. The New Delhi-based startup is now expanding its focus by introducing a wide range of holistic wellness products under its parent company, Aesthetic Nutrition, which will now serve as the primary brand for these offerings. The lineup includes a Hair Growth Styling Serum, an All-in-One Face Serum, a Korean Collagen Peptide beauty drink, and convenient Daily Fiber Sachets to improve digestive health. It also features tailored protein supplements and vitality products designed specifically for men and women.