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D2C brand Palette Brands raises $2 Mn in pre-series A round
Entrackr
·
1y ago
Medial
Palette Brands (earlier White.Inc), a next-generation consumer goods firm, has raised close to $2 million in its pre-series A round led by Rockstud Capital. The round also saw participation from existing investors including IPV and Dholakia Ventures, and some angel investors including Stoffer Anko Norden and Apurva Salapuria. Founded by Siddharth Gadodia, Young Yun, Himanshi Tandon & Bret Recor, Palette is building for this aspirational affluent consumer who seeks great product design and value. This includes products in the mass premium segment of categories which have a large TAM (total available market) and significant unmet consumer needs. Palette’s current brands include Unbottle, which is a reusable and sustainable drinkware product and Totem, which creates accessories exclusively for the growing Apple consumer base in India. It will soon be launching the cookware brand Ember, a non-toxic product inspired by a vibrant Indian lifestyle and modern décor. The startup recently partnered with Box Clever. Box Clever is known for creating products and experiences that captivate consumers’ imaginations and for creating products for market leaders in the USA.
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Bare Anatomy parent Innovist raises $7 Mn from Amazon Smbhav Venture Fund, others
Inc42
·
1y ago
Medial
Innovist, the parent company of D2C consumer brands Bare Anatomy and Chemist at Play, has secured $7 million in a Series A funding round led by Amazon Smbhav Venture Fund. Other existing investors, including 72 Ventures, the family office of Nykaa founder Falguni Nayar, and former KKR India head Sanjay Nayar, also participated in the round. The funds will be used for product innovation, market expansion, and team building. Innovist raised $3.5 million in a pre-series A funding round last year and has garnered over $13 million in total funding.
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ShipEase helping brands make supply chain efficient raises $1M led by Inflection Point Ventures
IndianStartupNews
·
1y ago
Medial
Indian logistics startup ShipEase has secured $1 million in a pre-Series A funding round led by Inflection Point Ventures. The funds will be used to expand the team, enhance technology, and develop new products. ShipEase offers SaaS-based logistics solutions to direct-to-consumer (D2C) brands and SME e-tailers, providing automated shipping services and efficient supply chain management. The startup claims to serve over 2,000 clients with a monthly shipment volume of 3.5 lakh (350,000) shipments. The company aims to streamline supply chains and lower logistics costs for D2C brands in India.
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WROGN raises $9 Mn from Aditya Birla Digital Fashion
Entrackr
·
9m ago
Medial
Men’s apparel brand WROGN has raised approximately Rs 75 crore (approximately $9 million) in funding from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL), increasing ABDFVL’s stake in the D2C fashion brand from 17.10% to 32.84% on a fully diluted basis, as per a stock exchange filing. Earlier, in June this year, WROGN secured Rs 125 crore ($15 million) from TMRW House of Brands, an Aditya Birla Group company. This investment saw TMRW acquiring a 16% stake in WROGN, valuing the Bengaluru-based brand at around $105 million. Aditya Birla Group’s TMRW has now backed eight Indian fashion brands, including men’s casualwear brand The Indian Garage Co, casualwear Bewakoof, athleisure brand Nobero, children’s brand Nauti Nati, denim label Urbano, and casualwear brands JuneBerry and Veirdo. Founded in 2014 by siblings Anjana and Vikram Reddy, WROGN is a leading name in casual wear, offering a wide range of apparel, footwear, and accessories. Leveraging cricketer Virat Kohli’s influence, the brand has expanded its reach through exclusive brand outlets and partnerships with major e-commerce platforms. Since its inception, WROGN has raised approximately $90 million from investors like Accel, Flipkart, Virat Kohli, and Sachin Tendulkar. In November 2020, Flipkart invested an undisclosed amount in WROGN’s Series F round. Flipkart is also an investor in Hrithik Roshan’s HRX, which competes with WROGN. WROGN’s revenue from operations dropped by 29.2% to Rs 243.75 crore in FY24, down from Rs 344.3 crore in FY23. Despite implementing cost-cutting measures, the Virat Kohli-backed brand saw its losses up by 28.2%, reaching Rs 56.76 crore compared to Rs 44.26 crore in FY23, primarily due to a sharp decline in sales. According to a recent report by TMRW X Bain & Company, the fashion and lifestyle sector is India’s second-largest consumer category, valued at $110 billion, with online sales accounting for around $11 billion, or 10% of the market.
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GreenFortune raises $4.5 mn funding round led by Foundamental
Inshorts
·
4m ago
Medial
GreenFortune, a Hyderabad-based windows and doors brand, secured $4.5 million in a Pre-Series A round led by Foundamental, with Titan Capital Winners Fund and Incubate Fund Asia. The funds will drive national expansion, scale production sixfold, and enhance its tech platform. GreenFortune aims for ₹250 crore ARR in two years while revolutionising India’s fenestration industry.
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MyDesignation raises $1.25 Mn in seed round
Entrackr
·
3m ago
Medial
Thiruvananthapuram-based direct-to-consumer (D2C) fashion brand MyDesignation has raised $1.25 million (approximately Rs 10.7 crore) in its seed funding round led by Multiply Ventures, with participation from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures. According to MyDesignation, the capital will be utilized to enhance hiring, improve technology, expand offline presence, and enter new markets. Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation offers fashion and lifestyle products. The brand claims to have built a customer base of over 500,000 consumers, with a 35% monthly repeat rate, and aims to double this user base within the year. MyDesignation operates independently without relying on third-party platforms or marketplaces, allowing full control over the customer journey. The firm plans to deepen its technological capabilities, expand its offline footprint, and hire talent aligned with its mission. In the competitive D2C fashion space, MyDesignation faces competition from brands like NNNOW, Nicobar, and Yepme.
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Shark Tank India-Backed Snitch Raises $40 Mn to Stitch Global Dreams
StartupTalky
·
2m ago
Medial
Snitch, an Indian D2C menswear brand, raised $40 million in Series B funding led by 360 ONE Asset. The funds will expand offline stores, quick commerce, and global reach. With impressive growth and strategic partnerships, Snitch plans to enter international markets and enhance its product range. The brand, known for its trend-driven collections, aims to redefine Indian fashion with speed, scale, and customer focus. Existing investors IvyCap Ventures and SWC Global also participated in this round.
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Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital
Entrackr
·
21d ago
Medial
Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital Consumer food brand Cookd has raised Rs 16 crore (around $2 million) in its pre-Series A round led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. The Chennai-based startup will use the funds to deepen its presence in Tamil Nadu, expand into Kerala, and ramp up product innovation across masalas, gravies, and ready-to-use kits. Founded in 2019, Cookd offers a range of cooking products including biryani kits, masalas, pastes, and recipe kits, all free from preservatives and designed for taste, convenience, and control. The brand’s products are available across D2C, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto. With a strong footprint in Tamil Nadu, Cookd is now expanding across South India. It currently operates in over 1,600 retail stores and leads the biryani kit category in Q-commerce. The brand’s growth is fueled by its content engine, reaching over 6 million followers and generating over 150 million monthly video views across social platforms. Cookd blends product innovation with creator-led content, using its chef-influencer model to gather real-time consumer insights and build brand trust. Spring Marketing Capital has previously backed brands such as Purplle, Jar, and Giva.
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Plant-based kids’ clothing brand Kidbea raises $1 Mn led by VCats
Startup News FYI
·
1y ago
Medial
Kidbea, a bamboo-based kids' fashion brand, has secured $1 million in a pre-Series A funding round led by Venture Catalysts. The round also included participation from Agility Ventures, BestVantage Investments, and notable individuals including founders of Droom and a celebrity actor from Japan. The funds will be utilized for marketing, team expansion, operational improvements, R&D, and technology. Kidbea aims to become a Rs 500 crore brand within the next three years and has witnessed significant revenue growth in FY23.
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Ice cream brand Go Zero raises $1.5 Mn
Entrackr
·
1y ago
Medial
Ice cream brand Go Zero has raised $1.5 million in its follow-on pre-Series A funding round from DSG Consumer Partners, Saama, and V3 Ventures, among others. The round also saw participation from notable angel investors such as Arjun Purkayastha. Earlier in August last year, the startup had raised $1 million in its pre-Series A funding round led by DSG Consumer Partners, Saama, and V3 Ventures. Founded by Kiran Shah, Go Zero has a diversified product portfolio featuring low-calorie, high-protein, and vegan ice creams. The startup claims that all its products are sweetened with plant-based sweeteners, which are low in calories. Currently present in 16 cities and over 125 dark stores, Go Zero ice cream brand is available on both quick commerce and e-commerce platforms in less than two years of launch. In FY24, Go Zero claims to have grown 4X compared to FY23 and while it saw 7X growth on quick commerce in just 5 months this summer. Go Zero competes with Hocco and NIC. Last year, NIC had raised $11 million in a growth funding round led by Jungle Ventures whereas Hocco recently raised $12 million from Chona family and others.
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Fashion brand Theater raises $1.5 Mn in pre-Series A round
Entrackr
·
11m ago
Medial
Digital-first western fashion brand Theater has raised $1.5 million in pre-Series A funding round led by Prath Ventures along with participation from existing angel investors. The proceeds will be used to drive growth through new channels like quick commerce, expand offline presence, and accelerate design iteration and production processes, Theater said in a press release. Co-founded by Sarthak Aggarwal, Vikram Jain, Karan Jain, and Shruti Aggarwal, Theater leverages deep fashion expertise alongside robust brand-building and startup scaling capabilities to create a distinctive presence in the market. It aims to empower fashion design landscape and mass-premium fashion brands, specializing in women’s footwear, stockings, perfumes, and bags. Theater aims to transform the Indian fashion landscape through a design-centric approach and creates a large business with a differentiated offering.
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