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D2C brand Palette Brands raises $2 Mn in pre-series A round

EntrackrEntrackr · 1y ago
D2C brand Palette Brands raises $2 Mn in pre-series A round
Medial

Palette Brands (earlier White.Inc), a next-generation consumer goods firm, has raised close to $2 million in its pre-series A round led by Rockstud Capital. The round also saw participation from existing investors including IPV and Dholakia Ventures, and some angel investors including Stoffer Anko Norden and Apurva Salapuria. Founded by Siddharth Gadodia, Young Yun, Himanshi Tandon & Bret Recor, Palette is building for this aspirational affluent consumer who seeks great product design and value. This includes products in the mass premium segment of categories which have a large TAM (total available market) and significant unmet consumer needs. Palette’s current brands include Unbottle, which is a reusable and sustainable drinkware product and Totem, which creates accessories exclusively for the growing Apple consumer base in India. It will soon be launching the cookware brand Ember, a non-toxic product inspired by a vibrant Indian lifestyle and modern décor. The startup recently partnered with Box Clever. Box Clever is known for creating products and experiences that captivate consumers’ imaginations and for creating products for market leaders in the USA.

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Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital

EntrackrEntrackr · 14d ago
Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital
Medial

Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital Home appliance brand Nuuk has secured over $2 million (approximately Rs 19 crore) in a follow-on round led by Vertex Ventures SEA and Good Capital. Both of these firms had also participated in the company’s earlier Series A round in February 2025. This funding brings Nuuk’s total funding to more than $10 million (~Rs 90 crore). Earlier in March this year, Nuuk raised $5 million (Rs 40 crore) in a Series A funding round led by Vertex Ventures SEAI. The proceeds will be used to expand its made-in-India supply chain, build its brand, and continue product development. Founded by Gazal Kalra and Shalabh Gupta, Nuuk is a direct-to-consumer (D2C) home appliance brand that designs and sells high-performance, design-focused appliances targeting urban Indian consumers. It follows a design-first product development approach focused on solving real-world problems with human-centric engineering. The company manufactures its products in India and sells them online, offering a range of kitchen and home appliances aimed at modern households. Nuuk operates on a full-stack model involving in-house product design, controlled supply chains, and direct online distribution, helping it differentiate from legacy brands and imported appliances.

Fairdeal raises $3 Mn led by Incubate Fund Asia and Waterbridge

EntrackrEntrackr · 9d ago
Fairdeal raises $3 Mn led by Incubate Fund Asia and Waterbridge
Medial

Fairdeal.Market, a B2B quick commerce platform, has raised $3 million (about Rs 25 crore) in a pre-Series A round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors. The funds will be used to expand operations in new zones across Delhi-NCR, strengthen technology capabilities, and onboard more direct-to-consumer and regional brands. Co-founded by brothers Prateek and Yash Bansal, Fairdeal focuses on empowering micro-retailers to transition into the digital retail economy. It operates with a low-burn, capital-efficient model supported by data-driven operations. Within its first year, it claims to have reached an annual recurring revenue (ARR) of nearly $10 million. Fairdeal provides cloud inventory of over 1,000 stock-keeping units (SKUs) and facilitates brand discovery for retailers, offering better margins. It aims to build a network of 100,000 loyal retailers in the next three years and target $150 million ARR. It also collects data on SKU performance, marketing effectiveness, and potential market gaps, which is used by multinational, regional, and D2C brands.

WROGN raises $9 Mn from Aditya Birla Digital Fashion

EntrackrEntrackr · 10m ago
WROGN raises $9 Mn from Aditya Birla Digital Fashion
Medial

Men’s apparel brand WROGN has raised approximately Rs 75 crore (approximately $9 million) in funding from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL), increasing ABDFVL’s stake in the D2C fashion brand from 17.10% to 32.84% on a fully diluted basis, as per a stock exchange filing. Earlier, in June this year, WROGN secured Rs 125 crore ($15 million) from TMRW House of Brands, an Aditya Birla Group company. This investment saw TMRW acquiring a 16% stake in WROGN, valuing the Bengaluru-based brand at around $105 million. Aditya Birla Group’s TMRW has now backed eight Indian fashion brands, including men’s casualwear brand The Indian Garage Co, casualwear Bewakoof, athleisure brand Nobero, children’s brand Nauti Nati, denim label Urbano, and casualwear brands JuneBerry and Veirdo. Founded in 2014 by siblings Anjana and Vikram Reddy, WROGN is a leading name in casual wear, offering a wide range of apparel, footwear, and accessories. Leveraging cricketer Virat Kohli’s influence, the brand has expanded its reach through exclusive brand outlets and partnerships with major e-commerce platforms. Since its inception, WROGN has raised approximately $90 million from investors like Accel, Flipkart, Virat Kohli, and Sachin Tendulkar. In November 2020, Flipkart invested an undisclosed amount in WROGN’s Series F round. Flipkart is also an investor in Hrithik Roshan’s HRX, which competes with WROGN. WROGN’s revenue from operations dropped by 29.2% to Rs 243.75 crore in FY24, down from Rs 344.3 crore in FY23. Despite implementing cost-cutting measures, the Virat Kohli-backed brand saw its losses up by 28.2%, reaching Rs 56.76 crore compared to Rs 44.26 crore in FY23, primarily due to a sharp decline in sales. According to a recent report by TMRW X Bain & Company, the fashion and lifestyle sector is India’s second-largest consumer category, valued at $110 billion, with online sales accounting for around $11 billion, or 10% of the market.

MyDesignation raises $1.25 Mn in seed round

EntrackrEntrackr · 4m ago
MyDesignation raises $1.25 Mn in seed round
Medial

Thiruvananthapuram-based direct-to-consumer (D2C) fashion brand MyDesignation has raised $1.25 million (approximately Rs 10.7 crore) in its seed funding round led by Multiply Ventures, with participation from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures. According to MyDesignation, the capital will be utilized to enhance hiring, improve technology, expand offline presence, and enter new markets. Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation offers fashion and lifestyle products. The brand claims to have built a customer base of over 500,000 consumers, with a 35% monthly repeat rate, and aims to double this user base within the year. MyDesignation operates independently without relying on third-party platforms or marketplaces, allowing full control over the customer journey. The firm plans to deepen its technological capabilities, expand its offline footprint, and hire talent aligned with its mission. In the competitive D2C fashion space, MyDesignation faces competition from brands like NNNOW, Nicobar, and Yepme.

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital

EntrackrEntrackr · 1m ago
Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital
Medial

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital Consumer food brand Cookd has raised Rs 16 crore (around $2 million) in its pre-Series A round led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. The Chennai-based startup will use the funds to deepen its presence in Tamil Nadu, expand into Kerala, and ramp up product innovation across masalas, gravies, and ready-to-use kits. Founded in 2019, Cookd offers a range of cooking products including biryani kits, masalas, pastes, and recipe kits, all free from preservatives and designed for taste, convenience, and control. The brand’s products are available across D2C, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto. With a strong footprint in Tamil Nadu, Cookd is now expanding across South India. It currently operates in over 1,600 retail stores and leads the biryani kit category in Q-commerce. The brand’s growth is fueled by its content engine, reaching over 6 million followers and generating over 150 million monthly video views across social platforms. Cookd blends product innovation with creator-led content, using its chef-influencer model to gather real-time consumer insights and build brand trust. Spring Marketing Capital has previously backed brands such as Purplle, Jar, and Giva.

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