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D2C brand Palette Brands raises $2 Mn in pre-series A round

EntrackrEntrackr · 1y ago
D2C brand Palette Brands raises $2 Mn in pre-series A round
Medial

Palette Brands (earlier White.Inc), a next-generation consumer goods firm, has raised close to $2 million in its pre-series A round led by Rockstud Capital. The round also saw participation from existing investors including IPV and Dholakia Ventures, and some angel investors including Stoffer Anko Norden and Apurva Salapuria. Founded by Siddharth Gadodia, Young Yun, Himanshi Tandon & Bret Recor, Palette is building for this aspirational affluent consumer who seeks great product design and value. This includes products in the mass premium segment of categories which have a large TAM (total available market) and significant unmet consumer needs. Palette’s current brands include Unbottle, which is a reusable and sustainable drinkware product and Totem, which creates accessories exclusively for the growing Apple consumer base in India. It will soon be launching the cookware brand Ember, a non-toxic product inspired by a vibrant Indian lifestyle and modern décor. The startup recently partnered with Box Clever. Box Clever is known for creating products and experiences that captivate consumers’ imaginations and for creating products for market leaders in the USA.

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Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 14d ago
Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures
Medial

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures Gurugram-based kitchenware startup Cumin Co. has raised $5 million (around Rs 41 crore) in a pre-Series A funding round led by Fireside Ventures. Existing investors Huddle Ventures and Alteria Capital also participated, along with several angel investors. Earlier in August last year, Cumin Co. had raised its first institutional funding of $1.5 million (about Rs 13.16 crore) led by Fireside Ventures along with participation from Huddle Ventures. The proceeds will be used to expand the product portfolio across cookware and kitchen essentials. It also plans to strengthen its supply chain, increase investments in R&D, and improve manufacturing and product innovation capabilities. Founded by Niharika Joshi and Udit Lekhi, Cumin Co. operates in the premium kitchenware segment and focuses on research-led product development. The brand sells cookware and kitchen essentials directly to consumers through online channels. Cumin Co. builds its products around proprietary material and coating technology under its Enviromax platform. It holds three granted patents and has five more pending, covering material science, surface coatings, and product design. Going ahead, Cumin Co. will continue to focus on controlled expansion, selective channel rollout, and improving unit economics as it scales its operations. It competes with other notable startups in this space such as Indus Valley and Palette Brand’s Ember. Indus Valley secured Rs 23.1 crore in a pre-Series A round led by DSG Ventures, while Palette Brands raised nearly Rs 17 crore in a pre-Series A round led by Rockstud Capital.

Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital

EntrackrEntrackr · 6m ago
Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital
Medial

Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital Home appliance brand Nuuk has secured over $2 million (approximately Rs 19 crore) in a follow-on round led by Vertex Ventures SEA and Good Capital. Both of these firms had also participated in the company’s earlier Series A round in February 2025. This funding brings Nuuk’s total funding to more than $10 million (~Rs 90 crore). Earlier in March this year, Nuuk raised $5 million (Rs 40 crore) in a Series A funding round led by Vertex Ventures SEAI. The proceeds will be used to expand its made-in-India supply chain, build its brand, and continue product development. Founded by Gazal Kalra and Shalabh Gupta, Nuuk is a direct-to-consumer (D2C) home appliance brand that designs and sells high-performance, design-focused appliances targeting urban Indian consumers. It follows a design-first product development approach focused on solving real-world problems with human-centric engineering. The company manufactures its products in India and sells them online, offering a range of kitchen and home appliances aimed at modern households. Nuuk operates on a full-stack model involving in-house product design, controlled supply chains, and direct online distribution, helping it differentiate from legacy brands and imported appliances.

Gubbachhi raises pre-seed round from D2C Insider Super Angels Fund

EntrackrEntrackr · 3m ago
Gubbachhi raises pre-seed round from D2C Insider Super Angels Fund
Medial

Gubbachhi raises pre-seed round from D2C Insider Super Angels Fund Gubbachhi, a homegrown Indian toy brand, has raised an undisclosed amount in a pre-seed funding round from the D2C Insider Super Angels Fund. The proceeds will be used to strengthen operations, expand product offerings, and grow its community of Indian parents. The brand also plans to launch new product lines and deepen its online presence to reach a wider customer base. Founded in 2023 by Abhijith and Pallavi Shetty, Gubbachhi designs and manufactures India-inspired educational and cultural toys. Gubbachhi's product portfolio includes toys, puzzles, soft toys, and pretend play sets. It currently sells through its website, select online marketplaces, and limited physical retail stores. The investment comes from D2C Insider Super Angels Fund, an operator-led fund that backs early-stage consumer brands. The fund is supported by Anupam Mittal (Shaadi.com), Kunal Bahl and Rohit Bansal (Titan Capital), Hitesh Dhingra and Bhisham Bhateja (The Man Company), and other prominent D2C founders.

Fairdeal raises $3 Mn led by Incubate Fund Asia and Waterbridge

EntrackrEntrackr · 5m ago
Fairdeal raises $3 Mn led by Incubate Fund Asia and Waterbridge
Medial

Fairdeal.Market, a B2B quick commerce platform, has raised $3 million (about Rs 25 crore) in a pre-Series A round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors. The funds will be used to expand operations in new zones across Delhi-NCR, strengthen technology capabilities, and onboard more direct-to-consumer and regional brands. Co-founded by brothers Prateek and Yash Bansal, Fairdeal focuses on empowering micro-retailers to transition into the digital retail economy. It operates with a low-burn, capital-efficient model supported by data-driven operations. Within its first year, it claims to have reached an annual recurring revenue (ARR) of nearly $10 million. Fairdeal provides cloud inventory of over 1,000 stock-keeping units (SKUs) and facilitates brand discovery for retailers, offering better margins. It aims to build a network of 100,000 loyal retailers in the next three years and target $150 million ARR. It also collects data on SKU performance, marketing effectiveness, and potential market gaps, which is used by multinational, regional, and D2C brands.

FMCG company Meolaa raises $6 Mn led by General Catalyst

EntrackrEntrackr · 3m ago
FMCG company Meolaa raises $6 Mn led by General Catalyst
Medial

Meolaa, an end-to-end technology-powered FMCG company, has secured $6 million in pre-Series A funding round led by General Catalyst with participation from Claypond Capital, Colossa Ventures, Kunal Shah, Turbostart Global, and other existing investors. Prior to this, the Bengaluru-based startup had raised $4.43 million in a seed funding round from Manipal Group and others. The proceeds will be utilized for AI and data science infrastructure, brand expansion, and operational agility and scale, Meolaa said in a press release. Launched in 2023 by Ishita Sawant, Meolaa is an e-commerce marketplace that curates sustainable and high-quality Direct-To-Consumer (D2C) brands in categories like fashion, beauty, home, and baby care. The company operates on a marketplace model, charging brands a commission on sales and aims to empower conscious consumers by providing ethical and mindful product choices. According to Meolaa, it augments AI and advanced analytics across its business verticals, integrating consumer market intelligence, new product development, packaging and branding innovation, and supply chain and distribution optimization. This end-to-end technology-powered framework creates a unified workflow that accelerates decision-making, strengthens product design, and ensures that every stage of the brand lifecycle is informed by actionable insights. Meolaa addresses this gap through a unified AI-powered brand creation framework that combines real-time consumer intelligence, structured innovation processes, and intelligent go-to-market orchestration. Meolaa's first and flagship brand, HIRA, serves as definitive proof of concept to the company’s approach, achieving Rs 1 crore in monthly recurring revenue within just three months of launch. The marketplace claims to have served over 6 lakh customers and crossed Rs 100 crore ARR within 18 months.

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