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Fairdeal raises $3 Mn led by Incubate Fund Asia and Waterbridge

EntrackrEntrackr · 5m ago
Fairdeal raises $3 Mn led by Incubate Fund Asia and Waterbridge
Medial

Fairdeal.Market, a B2B quick commerce platform, has raised $3 million (about Rs 25 crore) in a pre-Series A round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors. The funds will be used to expand operations in new zones across Delhi-NCR, strengthen technology capabilities, and onboard more direct-to-consumer and regional brands. Co-founded by brothers Prateek and Yash Bansal, Fairdeal focuses on empowering micro-retailers to transition into the digital retail economy. It operates with a low-burn, capital-efficient model supported by data-driven operations. Within its first year, it claims to have reached an annual recurring revenue (ARR) of nearly $10 million. Fairdeal provides cloud inventory of over 1,000 stock-keeping units (SKUs) and facilitates brand discovery for retailers, offering better margins. It aims to build a network of 100,000 loyal retailers in the next three years and target $150 million ARR. It also collects data on SKU performance, marketing effectiveness, and potential market gaps, which is used by multinational, regional, and D2C brands.

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Intellend raises $1.2 Mn in seed round led by Incubate Fund Asia

EntrackrEntrackr · 15d ago
Intellend raises $1.2 Mn in seed round led by Incubate Fund Asia
Medial

Intellend raises $1.2 Mn in seed round led by Incubate Fund Asia Mumbai-based embedded lending technology startup Intellend Technologies Advisors has raised $1.2 million (Rs 10.6 crore) in a seed funding round led by Incubate Fund Asia. The round also saw participation from M Venture Partners, Atrium Angels, and angel investor Dhananjay Tiwari. The proceeds will be used to expand the core team, enhance product capabilities, and execute the company’s go-to-market strategy. Founded in May 2025 by Brotish Das, Som Chatterjee, and Bodhisattwa Gupta, Intellend is building a full-stack lending-as-a-service platform focused on enabling embedded credit for MSMEs within digital merchant ecosystems. The platform allows merchant platforms and financial institutions to offer loans directly at the point of need using data-driven underwriting and automated risk assessment. Intellend has partnered with multiple merchant ecosystems that collectively serve over one lakh merchants, enabling access to credit through integrated lending workflows. It focuses on providing structured and affordable credit access to small businesses that typically face limited access to formal lending. Intellend also plans to scale partnerships with additional merchant platforms and financial institutions while expanding its lending product suite. The founding team brings prior experience across Indian and global financial institutions, including Citi, Standard Chartered, HSBC, Axis Bank, and other large lenders, with backgrounds in digital lending, risk management, and embedded finance.

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