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D2C beauty brand Plum turns around in FY25 with Rs 25 Cr PAT

EntrackrEntrackr · 2d ago
D2C beauty brand Plum turns around in FY25 with Rs 25 Cr PAT
Medial

Direct-to-consumer beauty and personal care brand Plum has managed to script a turnaround in FY25, achieving profitability on the back of steady double-digit growth and controlled expenses. Plum’s revenue from operations rose 23.3% to Rs 402 crore in FY25 from Rs 326 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC). Founded in 2013, Plum sells skincare, bodycare, fragrances, haircare, and gifting products through its own website and third-party e-commerce platforms such as Amazon and Flipkart. Revenue from product sales continues to be its only operating stream. It also added Rs 17 crore from interest income and gains on mutual funds, which took the company’s total income to Rs 419 crore during the last fiscal year. When it comes to expenses, Plum is no different from other D2C brands as advertising and promotion remained its largest cost at Rs 139 crore in FY25, though this was down 7% from the previous fiscal. Cost of materials consumed stood at Rs 128 crore, while employee benefit expenses rose 20.8% during the fiscal year ending March 2025. During the last fiscal year, storage, commissions, freight, legal, and other overheads pushed its total expenditure to Rs 400 crore. The combination of revenue growth and expense rationalisation helped Plum post a profit after tax of Rs 25 crore in FY25 as against a loss of Rs 84 crore in FY24. On a unit level, it spent Re 1 to earn a rupee of operating revenue during the fiscal year. Profitability metrics also saw a marked improvement with EBITDA margin and ROCE turning positive at 6.22% and 5.3%, respectively. At the end of FY25, the company’s total current assets were valued at Rs 269 crore, including Rs 92 crore in cash and bank balances. Plum has raised over $50 million across rounds, including its $35 million in a Series C round led by A91 Partners with participation from existing investors Unilever Ventures and Faering Capital in March 2022. In the D2C beauty space, Plum competes with Juicy Chemistry, Wow Skin, MamaEarth, and Sugar Cosmetics among many others. Operating in what is clearly a crowded marketplace with both startups and established incumbents, Plum has done well to keep growth going and move into the black. However, keeping it that way will not be easy, considering the nature of the marketplace. The market remains shallow, and for most firms, well penetrated, leaving broader economic growth and expansion as the best hope for the category as a whole. For Plum, that might mean seeking newer avenues like exports, or portfolio tweaks which will not be easy to manage if the focus is to remain on staying profitable. The positioning as India’s first vegan beauty brand is good, but certainly not powerful enough to move customers towards it in ever larger numbers for now. We believe the firm is poised to make a decisive move accordingly, either as an attractive acquisition target, or perhaps, a hopeful sprint towards say, a Rs 1000 crore target by 2030 to deliver for all its stakeholders now.

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Exclusive: BigHaat crosses Rs 1,100 Cr revenue in FY25; turns EBITDA profitable

EntrackrEntrackr · 1m ago
Exclusive: BigHaat crosses Rs 1,100 Cr revenue in FY25; turns EBITDA profitable
Medial

Exclusive All Stories Exclusive: BigHaat crosses Rs 1,100 Cr revenue in FY25; turns EBITDA profitable Full-stack agritech platform BigHaat Agro posted a flat scale with single-digit year-on-year growth in the fiscal year ending March 2025. However, the Bengaluru-based company managed to narrow its losses by over 25% during the last fiscal year. According to its co-founder Sateesh Nukala, BigHaat has crossed the Rs 1,100 crore revenue threshold in FY25 from Rs 1,050 crore in FY24. BigHaat’s revenue split consists of 85% of revenue coming from farm produce sales, with agri-inputs, which is direct to farmers, and digital only contributing 15%. The platform now counts 3 million monthly active farmers and reported 15% gross margins in FY25, said Nukala in an interaction with Entrackr. Nukala highlighted that exports and advanced processing, a high-margin vertical launched in FY25, now contribute 20% to its monthly revenue. “We have reduced our net loss to Rs 25 crore in FY25 from Rs 35 crore in FY24 and turned EBITDA positive for the last three quarters,” said Nukala. He also added that BigHaat is among the few agritech startups to achieve profitability at scale with 6x revenue-to-capital efficiency. As per Nukala, the company is targeting Rs 1,400 crore in FY26, with spices emerging as a key growth driver. “We are also open to acquisitions of new brands to strengthen our portfolio,” he emphasized. BigHaat has raised around $25 million to date. In January 2022, it raised Rs 100 crore led by JM Financial. Beyond Next Ventures, Ashish Kacholia, Ankur Capital, and others are some notable investors for the firm. This contrasts with larger peers. DeHaat, India’s most valued agritech startup, clocked Rs 2,675 crore revenue in FY24 but with losses of over Rs 240 crore. Ninjacart, backed by Walmart and Flipkart, crossed Rs 2,000 crore revenue in the same fiscal but recorded a Rs 259.6 crore loss. By combining steady topline growth, improving margins, and sustained EBITDA profitability, BigHaat is positioning itself as one of the few agritech ventures balancing scale with financial discipline, while many peers continue to burn capital at larger scales.

Wellbeing Nutrition claims Rs 170 Cr revenue in FY25; retail share at 25%

EntrackrEntrackr · 1m ago
Wellbeing Nutrition claims Rs 170 Cr revenue in FY25; retail share at 25%
Medial

Clean-label nutraceutical brand Wellbeing Nutrition closed FY25 with revenue of about Rs 170 crore, posting over 100% year-on-year growth. Losses, however, widened to a little over Rs 30 crore, according to the company’s spokesperson. In Q1 FY26, the Avnish Chhabria-led firm clocked around Rs 80 crore in revenue. At the contribution margin (CM3) level, losses were about 2%, which the company expects to improve in the coming quarters. For FY26, Wellbeing Nutrition is targeting gross sales of Rs 350 crore while narrowing its losses by 20–30%. It projects revenue of Rs 600–650 crore in FY27 and aims to turn EBITDA-profitable by the end of the current fiscal year, as per its press release. Online channels, including its D2C platform, Amazon, Nykaa, and quick commerce partners, contribute around 70% of sales. Retail through pharmacies, modern trade, malls, and airports makes up 25%, while exports account for 5–10%. The brand is present in more than 3,700 retail stores in India and ships to over 25 international markets, including the US, UK, UAE, and Southeast Asia. According to startup data platform TheKredible, Wellbeing Nutrition has raised close to $14 million to date, including a $10 million Series B round led by Fireside Ventures and Hindustan Unilever (HUL) in December 2022. Founded in 2019, the company has expanded its portfolio across categories such as sleep, immunity, beauty, and stress. It plans to roll out 20–25 new products in FY26 in emerging segments like kids’ nutrition and gut health. Wellbeing Nutrition competes with Oziva, Kapiva, Gynoveda, and Nyumi in India’s growing nutraceutical and wellness market. With consistent triple-digit growth and a focus on scale, the company is positioning itself among a handful of consumer health brands chasing profitability at a larger scale.

Foxtale's revenue soars to Rs 83 Cr in FY24, losses widen

EntrackrEntrackr · 8m ago
Foxtale's revenue soars to Rs 83 Cr in FY24, losses widen
Medial

Foxtale, a direct-to-consumer (D2C) skincare brand, reported Rs 83 crore of revenue in its third full fiscal year, which ended in March 2024. However, in pursuit of scale, the losses for the Mumbai-based company crossed Rs 50 crore in the same period. Foxtale’s revenue from operations surged around 6X to Rs 83 crore in FY24 from Rs 14 crore in FY23, its annual financial statements sourced from the Registrar of Companies show. Founded in 2021 by Romita Mazumdar, Foxtale is an affordable skincare brand focused on products designed for Indian skin. Its products target issues such as acne, aging, and hyperpigmentation. The brand's products are available on its website and various marketplaces, including Nykaa, Amazon, Blinkit, Flipkart, and Myntra. The sale of skin and beauty products was Foxtale's sole source of revenue in the previous fiscal year. Similar to other D2C skincare brands, Foxtale spent Rs 50 crore on advertising and promotion, which is 36% of its overall cost. This cost saw an increase of 3.8X during FY24. To the tune of scale, its cost of procurement grew 5.8X to Rs 35 crore in the previous fiscal. Foxtale's employee benefit expenses, including salaries, provident fund (PF), gratuity, and ESOPs, surged 2.8x to Rs 20 crore in FY24. Its delivery, legal, outsourcing manpower, and other overheads pushed the overall expenditure to Rs 139 crore in FY24 from Rs 33 crore in FY23. Despite registering 6x fold in scale, higher advertising expenses and employee benefit costs drove Foxtale's losses up by 189% to Rs 55 crore in FY24, compared to Rs 19 crore in FY23. On a unit level, it spent Rs 1.67 to earn a rupee of operating revenue. At the end of FY24, its current assets were recorded at Rs 69 crore, including cash and bank balances of Rs 44 crore. Foxtale has emerged as one of the few D2C startups to secure $48 million across two funding rounds in just seven months. Its latest $30 million round was spearheaded by Japanese beauty products giant, Kose Corporation. Its major competitors include Sugar Cosmetics, WOW Skin Science, Plum, MamaEarth, Minimalist, and several others.

MamaEarth-parent Honasa posts Rs 595 Cr revenue in Q1 FY26; PAT grows 2.7%

EntrackrEntrackr · 1m ago
MamaEarth-parent Honasa posts Rs 595 Cr revenue in Q1 FY26; PAT grows 2.7%
Medial

### MamaEarth-parent Honasa Posts Rs 595 Cr Revenue in Q1 FY26; PAT Grows 2.7% MamaEarth’s revenue from operations increased by 7.4% YoY to Rs 595 crore in Q1 FY26 from Rs 554 crore in Q1 FY25, its financial statements accessed from the National Stock Exchange (NSE) show. Honasa Consumer Limited, the parent company of personal care brand Mamaearth, has announced its financial results for the first quarter of the ongoing fiscal year (Q1 FY26). The Gurugram-based company reported a 7% growth in scale, while its year-on-year (YoY) profits increased by 2.7% during the same period. MamaEarth’s operating revenue increased 12% to Rs 595 crore in Q1 FY26 from Rs 533 crore in Q4 FY25. The company added Rs 24 crore from non-operating activities which tallied its overall revenue to Rs 619 crore in Q1 FY26. For the D2C brand, the cost of procurement of products accounted for 30% of the overall expenditure. This cost increased by 9% to Rs 171 crore in Q1 FY26 from Rs 157 crore in Q1 FY25. The company’s spending on employee benefits, marketing, legal, rent, and other overheads drove an 8% year-on-year rise in total expenditure to Rs 563 crore in Q1 FY26 from Rs 520 crore in Q1 FY25. The company reported a profit after tax of Rs 41.3 crore in Q1 FY26, 5% up from Rs 40.2 crore in Q1 FY25. On a unit basis, the company spent Re 0.95 to earn a Rupee of operating revenue with EBITDA of Rs 55 in Q1 FY26. MamaEarth parent’s shares were trading at Rs 271 with a total marketing capitalization of Rs 8,812 crore ($1 billion).

Auxilo reports Rs 528 Cr revenue and Rs 112 Cr PAT in FY25

EntrackrEntrackr · 5d ago
Auxilo reports Rs 528 Cr revenue and Rs 112 Cr PAT in FY25
Medial

Auxilo reports Rs 528 Cr revenue and Rs 112 Cr PAT in FY25 Auxilo’s revenue from operations grew 48.3% to Rs 528 crore in FY25, up from Rs 356 crore in FY24, as per its annual financial statements sourced from the Registrar of Companies. After doubling its revenue in FY24, education-focused non-banking financial company (NBFC) Auxilo has delivered another strong performance in FY25, going past Rs 500 crore in revenue and posting over Rs 100 crore in profit after tax (PAT). The Mumbai-based NBFC provides education loans to students pursuing higher studies in India and abroad. Its offerings cover the complete cost of education, including tuition fees, pre-visa expenses, travel, and other related costs. Interest income formed the bulk of its business, contributing 90.5% of total operating revenue, which grew 49.4% to Rs 478 crore in FY25. Fees, commissions, and other operating income collectively stood at Rs 50 crore during the year. Including other income of Rs 16 crore, Auxilo’s total revenue reached Rs 544 crore in FY25. On the expenditure side, interest costs accounted for 71.5% of total expenses, rising in line with disbursements to Rs 282 crore in FY25. Employee benefits were recorded at Rs 56 crore, while overall costs increased to Rs 394 crore in FY25, compared to Rs 275 crore in FY24. The company’s controlled cost structure supported profitability, leading to a 62.3% jump in PAT to Rs 112 crore in FY25, against Rs 69 crore in FY24. Auxilo’s expense-to-revenue ratio also improved to 0.75 in FY25. Earlier this year, Auxilo raised Rs 50 crore from Motilal Oswal. Since its inception, it has secured over $100 million across equity and debt. The company competes with other well-funded education-financing players such as Grayquest, Avanse Financial, Financepeer, Propelld, Leap Finance, and Eduvanz.

Mamaearth hits all-time high profit during Q1 FY25

EntrackrEntrackr · 1y ago
Mamaearth hits all-time high profit during Q1 FY25
Medial

Honasa Consumer Limited, the parent firm of D2C brand MamaEarth, on Friday released its financial results for the first quarter of the ongoing fiscal year (Q1 FY25). The company reported a 17.6% increase in revenue QoQ while its profit spiked 33.3% during the quarter ended June 2024. MamaEarth’s revenue from operations increased to Rs 554 crore in Q1 FY25 from Rs 471 crore in Q4 FY24, according to its unaudited consolidated quarterly report filed with the National Stock Exchange. The sale of personal and beauty care products was the sole source of revenue for Honasa Consumer. The firm also made Rs 19 crore from financial sources, tallying its overall income to Rs 573 crore in Q1 FY25. Notably, the firm posted Rs 1,920 crore of revenue, marking a 28.7% year-on-year growth during the fiscal year ending March 2024 with a net profit of Rs 147 crore. For the D2C brand, the cost of procurement of materials accounted for 30% of the total expenditure which saw an 11.3% increase to Rs 157 crore in Q1 FY25. Its employee benefits, advertising, freight, legal, and other overheads took the overall cost to Rs 520 crore in Q1 FY25. At the end, profits of the Peak XV-backed firm grew 33.3% to Rs 40 crore in Q1 FY25 from Rs 30 crore in Q4 FY24. This is the highest profitable quarter for MamaEarth since its public debut. Importantly, the firm registered a massive 71% gross margin in the same period. Honasa Consumer was trading at Rs 473 (as of August 9) with a total market capitalization of Rs 15,336 crore (around $1.84 billion).

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz

EntrackrEntrackr · 3m ago
Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz
Medial

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz Co-founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, Kisah offers high-fashion ethnicwear for Gen Z and millennials at accessible prices. Men’s ethnicwear brand Kisah Apparels has raised Rs 13 crore (1.52 million) in a pre-Series A funding round led by Wow! Momo founder Sagar Daryani, along with participation from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures. The proceeds will be utilized towards expanding its offline presence, scaling up direct-to-consumer (D2C) operations, and investing in brand-building, Kisah said in a press release. The Kolkata-based brand began with a marketplace-first model and is now evolving into an omnichannel brand. It currently operates two offline retail stores, with three more outlets planned across key Indian cities. “E-commerce gave us pan-India reach and deep customer insights, which are now fueling our D2C and offline growth—backed by data, customer pull, and positive cash flow at the company level,” said Yash Sarawagi, co-founder and CEO of Kisah Apparels. Kisah added that it has built internal systems to analyze data from its marketplace and D2C operations, which inform product design, sourcing decisions, supply chain efficiency, and marketing campaigns. The brand claims to have grown from Rs 40–45 crore to a run rate of over Rs 100 crore, with positive operating cash flow and PAT.

Delhivery turns profitable with Rs 52 Cr PAT in Q1 FY25

EntrackrEntrackr · 1y ago
Delhivery turns profitable with Rs 52 Cr PAT in Q1 FY25
Medial

Logistics company Delhivery is turning around the table by registering notable profits during the quarter ending June 2025, with a scale crossing Rs 2,100 crore in the same period (Q1 FY25). Delhivery’s operating revenue grew 4.6% to Rs 2,172 crore in Q1 FY25 from Rs 2,076 crore in Q4 FY24, according to the company’s unaudited consolidated quarterly report filed with the National Stock Exchange. Logistics services including (warehousing, last mile logistics, designing and deploying logistics management systems) were the primary sources of revenue for Delhivery. The Gurugram-based company added another Rs 110 crore from financial sources tallying the overall income to Rs 2,282 crore in Q1 FY25 from Rs 2,195 crore in Q4 FY24. For the logistics firm Delhivery, the cost of freight and handling formed 71% of its overall expenditure. To the tune of scale, this cost grew 4% to Rs 1,579 crore in Q1 FY25 from Rs 1,519 crore in Q4 FY24. The firm spending on employee benefits, advertising, finance, legal, and other expenditures took the overall expenditure to Rs 2,223 crore in Q1 FY25 compared to Rs 2257 crore in Q4 FY24. The continued growth in scale and reduction in total cost enabled Delhivery to turn black with Rs 52 crore in profits in Q1 FY24 as compared to Rs 68 crore loss in Q4 FY24. On a unit level, the firm spent Rs 1.02 to earn a rupee in Q1 FY25. Delhivery has also granted 1,66,122 employee stock options under its existing ESOP Plan 2012, tallying its total ESOP pool to 1.73 million, according to a different disclosure filed by Delhivery through NSE. Delhivery’s share price is currently at Rs 414.4 (as of August 2) and its total market capitalization stood at Rs 30,632 crore or $3.6 billion.

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